QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The best teachers are those who show you where to look, but don’t tell you what to see."

By Alexandra K.Trenfor.

MOBILE MARKETING NEWS

#mobilemarketing #application

Lack of TV-mobile ad integration will cost brands as holiday shopping begins

Marketers are unsure how to integrate television and mobile to engage multitasking consumers, a deficiency that could result in missed purchasing opportunities as the crucial holiday selling season ramps up.

Of 100 different U.S. TV advertisers studied in September by cross-screen advertising company wywy, just one in five showed a clearly visible product on the homepage of its Web site and just 17 percent prominently displayed the product on the mobile version of the homepage. With more consumers simultaneously consuming TV and mobile content, marketers who fail to take an omni-channel marketing approach risk harming holiday sales.

“The TV advertisers know that there is a massive change going on,” said Andreas Schroeter, wywy co-founder and COO. “Multi-tasking is the new normal, shopping on a mobile device the norm.

“Advertisers shouldn’t see TV, mobile and online as separate,” he said. Integrating campaigns is necessary. But they are unsure about how to respond to that change.”

“Advertisers need seamless story-telling,” Mr. Schroeter said. “Show the product on mobile devices that is advertised on TV. Then measure impact on your website KPIs. Then optimize your TV campaigns accordingly.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Learning is the only thing the mind never exhausts, never fears, and never regrets."

By Leonardo da Vinci.

MOBILE MARKETING NEWS

#mobilemarketing #application

What marketers need to know about the brewing social login battle

Facebook, Twitter and Google are jockeying for dominance in social logins, which has implications for audience insights and for targeting social ad campaigns.

Social logins can be an important tool for mobile marketers, but few creative uses exist, such as KLM’s Meet and Seat. Building trust with consumers is key to using social logins effectively but with offerings from Google, Twitter and Facebook continuing to evolve as they look to gain dominance here, this could give pause to those who are already not sure about how to proceed.

“Marketers should take a keen interest on the social login battleground,” said Amy Gale, associate planning director at Isobar US.

“The current vying for dominance in social logins is of benefit to brands - assuming one company succeeds,” she said. “A monopoly within social login formats works in a marketers favor.

“One source of social login data provides marketing teams with a more holistic view of their audience, which is inherently more actionable.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"There is something beautiful in every day. You just have to find it."

By Unknown Author.

G8APPZ: DAY CARE CENTRE

#mobilemarketing #video          

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about WHAT G8APPZ CAN DO FOR DAY CARE CENTRE.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle."

By Albert Einstein.

MOBILE MARKETING NEWS

#mobilemarketing #application

Mobile gap becomes insurmountable for some businesses: Forrester

Companies will spend $189 billion in 2017 to enable mobile services, fueling a technology and spending arms race that will leave many companies vulnerable, according to Forrester Research.

Forrester revealed its predictions for how mobile will impact businesses and marketers next year, with the upshot that the gap between businesses who truly get mobile and laggards will become more visible next year and insurmountable for some. Other key predictions include that app downloads will level off and either Facebook, Apple or Google will likely introduce a marketplace for branded content.

“I think most brands agreed in 2014 that mobile is strategic but when it comes to integrating mobility into their marketing strategy, few are really measuring all the business implications,” said Thomas Husson, Paris-based vice president and principal analyst of the marketing and strategy client group at Forrester as well as one of authors of the reports.

“In 2015, we expect the gap to increase between brands who will see mobile as just another channel and the leaders who will invest in re-engineering their business to deliver mobile moments,” he said.

“The most surprising element is probably that mobile marketing goes so much beyond marketing: it is actually a catalyst for transformation and requires a bridge with business technology.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Life is filled with illusion pretending to be truth."

By Unknown Author.

G8APPZ: WHAT APP CAN DO FOR YOU

#mobilemarketing #video

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about WHAT G8APPZ CAN DO FOR YOU.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Run your own race. Who cares what others are doing? The only questions that matters is ‘Am I progressing’."

By Robin Sharma.

MOBILE MARKETING NEWS

#mobilemarketing #application

Days of mass-marketing winding down

“Selfie,” “my favorites,” “wish list,” “recommended for you,” “items you may like” – all popular words and phrases defining the state of today’s consumers, signaling to marketers that it is time to say goodbye to the days of mass-marketing and hello to one-on-one conversations.

We are now in the “all about me” era in which well-informed and proactive customers demand personalization from brands across all touch-points. In fact, this expectation for marketers will only increase as we head into 2015 with more tools at our disposal.

Recent studies have even revealed that 40 percent of consumers are more likely to buy from retailers who personalize according to their preferences.

Additionally, 59 percent of customers believe it is easier to find the items that they are looking for when brands personalize the experience and 39 percent tend to buy more if retailers offer recommendations based on their past purchases.

While consumers are demanding more control, marketers are using innovative strategies to collect customer data to deliver on a personalized brand experience.

The following highlights approaches that some marketers are using to gain customer insights to fuel this effort.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"If you tell the truth, you don’t have to remember anything."

By Mark Twain.

MOBILE MARKETING NEWS

#mobilemarketing #application

New leaders helm Women in Wireless as growth agenda is set

New leadership takes charge of Women in Wireless, a 10,000-member nonprofit organization that seeks to empower and develop women leaders in mobile and digital media.

Aurelie Guerrieri, founder/CEO of boutique online and mobile consultancy Akila One, and Emily McInerney, director of marketing at mobile app-tech and monetization specialist Tapjoy, have been elected co-presidents of Women in Wireless. They succeed Diana Epstein, senior account executive at cross-device targeting and attribution specialist Drawbridge, and Kristine van Dillen Newman, vice president for global accounts at mobile marketing firm Soli.

“We are taking the reins at a crucial time for Women in Wireless,” Ms. Guerrieri said. “The organization has grown extraordinarily rapidly from a seed to a real structure that is now ready to deepen and expand its impact on women in the mobile and digital space worldwide.”

Spurring growth seems to be the dominant theme for the new leaders.

“Three years ago, Women in Wireless was a 500-member upstart,” Ms. McInerney said. “Today, we have 10,000 members and nine active chapters in the U.S. and abroad. I feel really proud to have contributed to such an amazing expansion.

“This year, under Kristine Newman's and Diana Epstein's leadership, we have also achieved financial stability, and have rolled out many processed and toolkits that will serve as foundation as we further scale,” she said.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"I’m a 21st century man. I don’t believe in magic. I believe in sweat, tears, life and death."

By Kamal Hassan.

MOBILE MARKETING NEWS

#mobilemarketing #application

OS X Yosemite

With betas already out, Apple should be ready to bring OS X Yosemite to the masses with the event.

This new version of OS X has a more colourful, refreshed interface which brings it closer to the changes made in iOS 7 and iOS 8 and they will also be reflected in updates to core apps like Safari, Mail, Messages and the iCloud Drive.

In addition Yosemite and iOS 8 will work even closer together enabling hot swapping of phone calls, SMS and hotspots. A new feature called ‘Handoff’ will co-ordinate with your iOS devices so you can start something on one device and pick up where you left off on another.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"If you want something in your life you’ve never had, you’ll have to do something, you’ve never done."

By JD Houston.

MOBILE MARKETING NEWS

#mobilemarketing #application

Retina Display iMacs

Ultra-high resolutions look set to be a key part of the Apple launch. OS X Yosemite beta releases show references to extremely high resolutions including: 6400 x 3600, 5760 x 3240, and 4096 x 2304 pixels leading many sites to speculate that this means a Retina Display iMac is on the way.

For designers such a move could be huge, especially if Apple releases them alongside Retina-compatible versions of iMovie and Final Cut Pro.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Anyone who has never made a mistake has never tried anything new."

By Albert Einstein.