MOBILE MARKETING NEWS

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Are Snapchat, Uber and Pinterest’s sky-high valuations too high?

Snapchat, Uber and Pinterest are being valued at eye-popping levels as the potential of mobile-first companies begins to be realized while still promising a lot more to come.

Snapchat is seeking up to a $19 billion value in financing, Uber is being valued at $40 billion and continues to expand its latest funding round, which is up to $2.8 billion, while Pinterest is seeking an $11 billion valuation in new funding. These numbers may seem surprising, given that these are relatively young companies that are still in growth mode, but the figures reflect the confidence that executives and investors have in the potential of mobile to unlock new opportunities. 

“Make no mistake, the valuations of these companies is certainly high, but the history of tech start-ups in the mobile space is very short, and based on what we’ve seen over the past 5 years, we should start to be less surprised,” said Ken Wisnefski, CEO of WebiMax, Camden, NJ.

 “Yes, mobile utilization still has a ton of space to grow and there is still plenty of content to be moved over and innovation that we’ve yet to encounter,” he said. “While I see a disparity between companies wisely using funds and those wasting resources, as long as huge valuations are given to companies with no revenue and huge losses, more start-ups are likely to follow the user growth/0 revenue model.”

QUOTE OF THE DAY

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"The energy of the mind is the essence of life."

By Aristotle.

MOBILE MARKETING NEWS

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IAB offers insight on how to maximize benefits from location data

In a reflection of the ongoing challenges marketers face with leveraging mobile location data, the Interactive Advertising Bureau has released a primer that focuses on using this data to analyze cross-platform actions and media exposure.

The primer, “Marketing ROI and Location Data: A look at current and emerging practices in leveraging Mobile Location Data for marketing attribution and ROI,” aims to educate digital buyers, sellers, and other interested parties on how mobile location data can be used to show campaign effectiveness and cross-platform campaign attribution. The primer’s release points to how as location data availability skyrockets, the industry is experimenting with new applications and uses of this data, raising buyers’ and sellers’ interest in using location data to understand return on investment.

“Many marketers approach the IAB and IAB members with a strong interest in attaining better mobile measurement but lack a clear understanding of the options currently available to them,” said Anna Bager, senior vice president and general manager for mobile and video with IAB, New York. 

“They look to the IAB to help them understand what’s working in the market and what can help them move their businesses forward.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"I can’t change the direction of the wind, but I can adjust my sails to always reach my destination."

By Jimmy Dean.

G8APPZ: RESTAURANT MARKETING

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about RESTAURANT MARKETING

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Nothing is impossible, the word itself says ‘I’m possible’."

By Audrey Hepburn.

MOBILE MARKETING NEWS

#mobilemarketing #application

Little Caesars laughs off Domino's focus on mobile ordering in TV ad

Pizza chain Little Caesars is parodying how some of its competitors are putting a big focus on mobile technology in a new television ad that also pokes fun at the staged technology launches for which marketers such as Apple have become known.

In the commercial, the pizza chain tries to undercut the significance of online and mobile ordering and voice command technologies by reintroducing the idea of walking into a store and picking up a pizza in an ad that uses satire and comedy to make a connection with consumers.

"I believe many consumers feel that brands and retailers attempt to make their shopping experience into a science project," said Gary Schwartz, CEO of Impact Mobile, New York. "Just because a mobile application allows you to provide tools that slice-and-dice in-aisle or at-counter, doesn’t mean the brand should provide these tools.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible."

By Francis of Assisi.

MOBILE MARKETING NEWS

#mobilemarketing #application

How location became the tail wagging the future of mobile ad creative

Mobile is unique to other advertising channels. Its connection to real-world behavior makes an ad’s context, content and creative critical to its success.

According to eMarketer, time spent on mobile devices has grown by an impressive 529 percent since 2010, surpassing all forms of traditional media including television. It should come as no surprise that mobile ad spend is expected to surpass desktop for the first time this year.

We know that location-informed mobile campaigns yield powerful results. Campaigns that leverage location-based targeting outperform those that do not.

In fact, mobile campaigns generate three times the amount of foot traffic and produce a 27 percent increase in sales on average, according to our data.

Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers.

Here is a snapshot of what works best for advertisers on mobile.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Hope is a waking dream."

By Aristotle.

G8APPZ: DO YOU KNOW ANYONE WHO DOES NOT HAVE A MOBILE PHONE?

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about DO YOU KNOW ANYONE WHO DOES NOT HAVE A

MOBILE PHONE

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The roots of education are bitter, but the fruit is sweet."

By Aristotle.

MOBILE MARKETING NEWS

#mobilemarketing #application

Ad-business strength

During the call, Google stressed the continued strength in its core advertising business.

“This was driven by a strong holiday and a mobile performance from our sites line,” said Patrick Pichette, Google's chief financial officer. “We saw great momentum in our programmatic business highlighted by our mobile display in our ads platform product.”

On Google sites, cost per click – the revenue that the company gets for clicks – fell eight percent from a year ago, while CPC for network sites climbed six percent.

Paid clicks from Google’s sites jumped 25 percent. Clicks from partner sites fell 11 percent, reflecting what Google called user-policy changes.

“Everyone now is aware of the importance and impact of mobile search. Google wins there,” said Sheryl Kingstone, Toronto-based research director of Yankee Group. “However, the future is not just about mobile clicks but cost per action. The price of those clicks are higher.

“As investments in analytics pay off, Google can ensure customers get quality over quantity,” she said. “It's exactly why Facebook increased prices, but the return is still a good value.”

Google’s net income rose to $4.76 billion, or $6.91 per share, in the fourth quarter, compared with $3.38 billion, or $4.95 per share, a year ago.

In October, Google announced local availability for its product listing ads, giving customers real-time information about nearby goods in stock. Macy’s and REI leveraged these ads during the recent holiday selling season, Mr. Pichette said.

Google’s newly created measurement tools let advertisers obtain a reliable estimate of the number of times a search ad click drives a store visit.

“The mobile specific metric helped advertisers measure the full impact of their mobile marketing,” Mr. Pichette said.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"It is the mark of an educated mind to be able to entertain a thought without accepting it."

By Aristotle.

G8APPZ: 4 REASONS WHY YOUR BUSINESS NEEDS TO GO MOBILE

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about 4 REASONS WHY YOUR BUSINESS NEEDS TO GO

MOBILE.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Some of your greatest blessings come with patience."

By Warren Wiersbe.

MOBILE MARKETING NEWS

#mobilemarketing #application

Google’s mobile ad investments help keep Facebook at bay

Google’s efforts to position its core advertising business for the mobile age are helping it to stave off challenges from Facebook and other rivals as fourth-quarter ad clicks grew and the cost-per-click rate fell.

Despite facing a competitive threat from Facebook, which has been chipping away at Google’s territory by offering high-value targeted ads, Google is maintaining the strength in its core advertising business, helped by products such as Brand Lift, which lets marketers measure a campaign’s impact on brand awareness and interest and ad recall, and Google Search page product listing ads tailored towards products and product categories.

Even with revenue of $18.1 billion in the latest quarter, up 15 percent from a year ago, the giant Web portal is trying to figure out how to handle challenges related to the dropping CPC rate tied to the migration to mobile from desktop PCs, unfavorable currency-exchange rates and other factors.

“Mobile is a behavior, not a device,” Omid Kordestani, Google’s business chief, said in a conference call to discuss the results.

“People use screens interchangeably. Google is focused on building an ecosystem,” he said. “It took desktop a long time to get the right format, it will take mobile [a long time too].”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Do not let the negative thoughts in your head get on you. Just breathe, smile and let it go."

By Unknown Author.

MOBILE MARKETING NEWS

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Victoria’s Secret sharpens social targeting, chats up Cosmopolitan fans on Snapchat

Victoria’s Secret's is running ads for its Pink Date bra within Cosmopolitan magazine's content on the new Snapchat Discover platform, reflecting its potential to help brands narrow in on a targeted group of consumers.

Snapchat Discover, which was just introduced this week, quickly had top brands such as T-Mobile and Macy's signing on to advertise within content offered by media companies such as ESPN and CNN. While Victoria’s Secret’s participation suggests brands see potential, rich metrics will be necessary for brands to continue to invest.

“Given Snapchat's growth and popularity, the sky is the limit for the platform,” said Kevin Canty, vice president of East Coast sales at Kargo, New York. “It's not a surprise to see progressive brands jump on board to experiment with how they can engage a younger, sometimes elusive audience.

“There is always appetite for trial and error when it comes to marketing,” he said. “What will likely need to develop further before more brands get involved is a defined set of metrics that can justify the spend.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Success is not final, failure is not fatal; it is the courage to continue that counts."

By Unknown Author.