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Why Meerkat may have an edge over Instagram and Vine for brands

New live-streaming application Meerkat became a marketing sensation right after its launch because of its ability to connect brands and consumers in real-time without delay.

Meerkat is an app that links to users’ Twitter feeds to let them stream live video footage. Brands are quickly jumping on board with this app because of its ability to directly access the consumer on a real-time basis without any lag-time that other apps impose.

“It’s all about relationship building via a more humanized brand,” said Vince Bates, account manager of digital marketing at Eastwick, San Francisco. “Meerkat live streams are very organic in nature. Audiences are watching unedited video that's happening in real-time.

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“Brands can see viewer comments and questions as they stream and then respond live," he said. "For example, if a customer asks to take a closer look at something in the video, the streamer can satisfy their request immediately.” 

The app launched in February and has caught the eye of marketers. The Miami Dolphins, The Tonight Show with Jimmy Fallon, Mashable, CNN, American Idol, Spotify, Red Bull, Starbucks and MasterCard are some of the brands leading the charge on Meerkat right now.

QUOTE OF THE DAY

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"Success is getting what you want. Happiness is wanting what you get."

By Dale Carnegie.

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Days of mobile on the cheap are over: Forrester

Marketers face an uphill trek to catch up with mobile-savvy consumers, hampered by inadequate budgets and a lack of big-picture focus, according to a new Forrester Research report.

Although marketers are developing mobile applications, they put an inordinate amount of resources into project-based work and buying media instead of developing strategy and infrastructure to support long-term marketing goals. The findings suggest that marketers are ill-served by a provincial vision at a time when a broader strategy is needed to close the gap with consumers who are a step ahead.

“The days of mobile on the cheap are over,” said Julie Ask, vice president and principal analyst with Forrester Research, San Francisco. “Mobile moments are the next battleground for brands to win, serve and retain customers.

“They need to think differently about mobile and dig in,” she said.

QUOTE OF THE DAY

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"Develop success from failures. Discouragement and failure are two of the surest stepping stones to success."

By Dale Carnegie.

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Phablet is killer mobile form factor with skyrocketing usage rate: report

Phablet usage is growing at almost four times the rate of medium-size smartphones thanks to strong media and entertainment consumption that positions the devices as mobile televisions, according to new data from Flurry Analytics.

Flurry’s research discovered that, between January 2014 and January 2015, usage of phablets such as the iPhone 6 Plus and the Samsung Galaxy Note grew 148 percent. With usage of full-size tablets shrinking, a key insight from the data is that marketers need to start thinking about how to take advantage of the growing phablet form factor.

“[The big news for marketers is] the increased real estate and faster processors in phablets enable for better video ad experiences for users,” said Simon Khalaf, vice president of Flurry Products at Yahoo. “It's like having a TV in your pocket.

“The most surprising data here is the fast rise of media and entertainment app usage on phablets,” he said. “With the bigger screen and faster processors, people are beginning to use phablets as more than a mobile phone, also as a mobile television.”

QUOTE OF THE DAY

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"What hurts you today makes you stronger tomorrow."

By Unknown Author.

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Hyundai enhances driving experience with Blue Link smartwatch app

Hyundai is attempting to enhance the driving experience even more for its customers by launching its 

Blue Link application for smartwatches to allow drivers to remote lock, unlock and unstart their vehicles, suggesting that more car manufacturers will begin rolling out similar capabilities for smartwatches.

The Blue Link app, which is available for Android and iOS mobile devices, features the remote abilities as well as other important service information to promote safety in driving. Users will be able to link the Blue Link smartwatch app with the Bluetooth in their smartphones to tap the options or use voice command.

“At CES this year there were a slew of wrist car apps: BMV with Samsung, Volvo with Ericsson, Jaguar with Intel,” said Gary Schwartz, CEO of Impact Mobile, New York. “The challenge is the ‘cool factor’ while overlooking long-term smart-car transformational goals.”

QUOTE OF THE DAY

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"If there’s hope for the future, there is literally power in the present."

By Zig Ziglar.

G8APPZ: WHAT APP CAN DO FOR YOU

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about WHAT APP CAN DO FOR YOU.

QUOTE OF THE DAY

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"There’s something that is within you, there’s power within you, that’s greater than the world."

By Michael Beckwith.

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Instagram wades into performance advertising with carousel ads that extend brand story

Popular photography application Instagram is foraying into the world of performance advertising by introducing clickable links and carousel ads that offer deeper content and a story feel.

With more than 300 million users, Instagram is an easy choice for advertisers. However, in the past the app has lacked the ability to click on brand ads.

“There is a growing trend towards mobile ads being performance based,” said Esha Shah, manager of mobile and strategy at Fetch, San Francisco. “They must inspire some kind of action or lead to a greater experience that can impact engagement or ROI.

“The carousel ad format still sticks to the image-based format Instagram initially came out with, but now brands can incorporate more into the stories they are trying to tell,” she said. “They can also include links to inspire more interaction with the ad and include a more solid call to action.”

Instagram is an app available for all mobile devices and can also be accessed online. Users are able to upload and edit pictures by adding filters, captions and hashtags.

QUOTE OF THE DAY

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"Success is the sum of small efforts, repeated day in and day out."

By Robert Collier.

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Conference print agendas face obsolescence as event marketers go mobile

As marketers of live events such as conferences, festivals and concerts turn to standalone mobile applications to distribute pertinent information, personalize experiences, drive advertising opportunities and communicate directly with attendees, print agendas may soon become obsolete.

Marketers that tap mobile for large-scale events can often use technology to personalize attendees’ experiences even more, as well as collect valuable data for future use. Brands can also find optimal advertising opportunities within these apps, as they can reach target audiences in a more streamlined manner and communicate directly with consumers via push notifications, beacons or various incentives.

“I do think print conference materials are becoming obsolete,” said Aurelie Guerrieri, North America general manager, MobPartner, San Francisco, CA. “Today, conference apps serve many functions from exhibit hall floor plans and to help attendees manage which exhibitors that they would like to visit.

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“It can also act as a personal concierge for the attendee by helping them choose and locate local dining, entertainment, and attractions,” she said.

“Also, people have become accustomed to the convenience and the ability to access information easily from their mobile phone and apps in particular. Conference attendees expect to use their own device - even at a conference.”

QUOTE OF THE DAY

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"A goal properly set is halfway reached."

By Zig Ziglar.

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Fashion-forward wearables will hamper mobile marketing: report

A projected boom in fashion-first wearables would impede short-term mobile marketing, Juniper Research said, turning up attention on Apple’s expected launch of its Apple Watch next month and its impact on tried-and-true marketing methods.

Growth of so-called “invisible wearables” – those indistinguishable from non-smart technology – are likely to see significant adoption before decade’s end, according to Juniper’s report, “The World in 2020 – A Technology Vision.”  As the wearables market grows to have annual value of about $80 billion by 2020, fashion-first wearables are expected to have far greater appeal than tech-centric devices, as they blend in with consumers' lives more effectively.

“More seamless wearables would in the short term hamper mobile marketing,” said James Moar, research analyst with Juniper Research. “There are less obvious screens on which messages can be projected.

“However, in the long term it is likely to enable more specific and targeted marketing messages to be delivered,” he said. “This is because invisible wearables are more likely to integrate into consumer habits, and thereby enable greater data tracking than has previously been the case.”

QUOTE OF THE DAY

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"Perfection is not attainable, but if we chase perfection we can catch excellence."

By Vince Lombardi.

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DreamWorks Animation app game seeks revenue, buzz ahead of Home movie launch

Animation studio DreamWorks has released a mobile puzzle game with independent game developer 

Behaviour Interactive to promote its upcoming 3D animated comedy, Home.

The game, Boov Pop, is a new take on a popular bubble-popping genre. Players pop bubbles by using their finger to connect ones of the same colors.

“For animation studios like DreamWorks, who have spent a lot of time and effort developing likable animated characters for their movies, mobile games are a great way to bring these characters in front of more people and share their personality and story,” said Jimmy Gendron, vice president of mobile at Behaviour Interactive, Montreal, Quebec, Canada. “Releasing a licensed mobile game also offers an unprecedented scale of distribution.

“Mobile games have become a source of revenue, as well as a strong platform for marketing and brand building for movie studios," he said.

QUOTE OF THE DAY

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"Try to be a rainbow in someone’s cloud."

By Maya Angelou.

G8APPZ: MOBILE APPS TO PROMOTE YOUR BUSINESS

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about HOW MOBILE APPS PROMOTE YOUR BUSINESS.

QUOTE OF THE DAY

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"The best and most beautiful things in the world cannot be seen or even touched – they must be felt with the heart."

By Helen Keller.

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Amazon, JCPenney respond to “The Dress” color debate on Twitter

Amazon and JCPenney are two of the top retailers that quickly responded to the worldwide social media buzz concerning a post about a dress that provoked a debate late last week over the color of the garment's stripes, underscoring how mobile moments can help brands connect with today's consumers.

Late last week, Twitter and Facebook were barreled by posts from users trying to convince each other that the striped dress was black-and-blue or white-and-gold, prompting an intense debate that led to many memes, GIFs and jokes. Many retailers also joined in on the fun by posting their own products in the same colors as the dress and taking a stance on its true shades, providing an optimal opportunity to drive awareness of items.

“While viral moments can’t be planned for, retail brands should always be prepared to take advantage of these opportunities,” said Jodi Phillips, vice president of media strategy at BLiNQ Media, Atlanta, GA. “Having a content strategy that plans for reactive right time/real-time moments is important.

“As a brand you should have listening being applied for terminology and trends that have to do with your brand and your audience that you can leverage at all times, heightened around specific events such as the Super Bowl or the Oscars,” she said. “There should be a consideration around events that you can expect potential spikes in commentary that might very well relate to your brand and attempt to have a copy or creative prepared.”

QUOTE OF THE DAY

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"Eveyone here has the sense that right now is one of those moments when we are influencing the future."

By Steve Jobs.

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Google's updated flight-search tool spikes fear among booking apps

Google is making a stronger stake in the mobile travel sector by rolling out an updated flight-search tool that will enable consumers to use their mobile devices to search for fare prices and a slew of flight options and may cut into the crowded sector of booking applications.

Google Flights, which was first introduced in 2011 and is mobile-optimized, mimics other travel marketers such as Kayak and Orbitz by allowing guests to filter available flights and schedules to find the most cost-effective price. However, the search conglomerate is attempting to differentiate itself from booking apps by offering the unique feature of helping consumers plan a trip even if they do not have a particular destination selected.

“This is scary for booking apps because Google now owns the entire fulfillment chain,” said Aurelie Guerrieri, general manager North America at MobPartner, San Francisco, CA. “Most bookings start by search (mobile or online).

“It creates new revenue stream for Google to charge travel partners for this. UX removes all the friction - as good if not better than what the travel sites have done.”

QUOTE OF THE DAY

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"Innovation distinguishes between a leader and a follower."

By Steve Jobs.