G8APPZ: MOBILE APPS FOR HOTELS

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G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about building mobile apps for hotel.

QUOTE OF THE DAY

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"The only person you should try to be better than, is the person you were yesterday."

By Unknown Author.

MOBILE MARKETING NEWS

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Comedy Central’s Broad City fast-forwards audience engagement via GIF keyboard

In a reflection of the latest trend surrounding messaging platforms, Comedy Central’s Broad City is enabling viewers to download a mobile keyboard featuring GIFs of the show’s outgoing cast, driving excitement among audiences even after episodes air.

The Broad City keyboard campaign is powered by mobile messaging platform Snaps, which entered into a partnership with GIF aggregator site Giphy just last week. Snaps will allow its platform customers to continue long-lasting consumer engagement by adding GIFs into their keyboards, a new capability that will likely resonate with mobile savvy millennials.

“Broad City is a perfect candidate for a branded keyboard,” said Christian Brucculeri, CEO of Snaps. 

“The show has a core audience of engaged fans and perfect content to use in mobile messaging – it's timely, funny, and infinitely shareable.

“In addition, Comedy Central has had tremendous success in the past with its keyboard because it’s one of the most innovative companies in the market in terms of social strategy. It has seen millions of shares in messaging, and its strategy of updating content every week around new episodes helps drive even more engagement.”

QUOTE OF THE DAY

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"What the caterpillar calls the end of the world, the master calls a butterfly."

By Richard Bach.

MOBILE MARKETING NEWS

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Cracker Jack brings iconic prizes to mobile via gamified twist

Frito-Lay’s Cracker Jack brand is bringing a fresh digital approach to its well-recognized packaging promising a prize inside by allowing consumers to download an augmented reality mobile application, scan a sticker in the snack pack and engage with four interactive baseball-themed experiences.

With baseball season getting into full swing, Cracker Jack is seeking to ramp up brand awareness and customer engagement by digitizing its most iconic experience: uncovering the prize located within its snack packages. Now, consumers can download the Blippar app and scan the sticker inside their Cracker Jack package to play one of four available mobile games or superimpose a picture of themselves on a baseball card shareable through social media.

“Interactive mobile experiences are becoming more and more ubiquitous in the consumer journey, so it makes sense that food marketers meet their customers where they are – on their cell phones,” said Omaid Hiwaizi, president of global marketing at Blippar. “Food is, by nature, often a social experience that is shared with family and friends, so interactive mobile marketing that consumers naturally feel inclined to share with others is a strong fit.

“Cracker Jack is a fun snack people relate with sharing. Using Blippar’s augmented reality technology; they can now share their experience in a new, fun way.”

QUOTE OF THE DAY

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"The problem is not the problem; the problem is your attitude about the problem.”

By Captain Jack Sparrow

MOBILE MARKETING NEWS

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Mobile M&As increase 35pc on wave of branded content interest: report

The number of mobile-related merger and acquisition deals rose 35 percent during the first quarter of 2016 as businesses looked to beef up capabilities related to mobile distribution of branded content, analytics and machine learning, according to a new report from Berkery Noyes.

The pace of growth in the mobile segment outpaced the overall online space, where deal volume increased 12 percent for a total of 716 transactions. Interest in cloud computing remained strong with SaaS and cloud the most active segment, gaining 20 percent in deal volume in the first quarter and representing 30 percent of aggregate volume year-to-date. 

“We expect this momentum to carry on throughout the rest of the year,” said Vineet Asthana, managing director at Berkery Noyes.

“The focus will be on building products and tools to distribute branded content while maintaining a heavy focus on analytics and machine learning tools,” he said.

QUOTE OF THE DAY

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"If you really want something, and really work hard, and take advantage of opportunities, and never give up, you will find a way."

By Jane Goodall.

MOBILE MARKETING NEWS

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See, hear, and touch: Brands capitalize on human senses to drive mobile value

A flurry of interactive features on branded digital experiences show how marketers are broadly ramping up mobile-first utility by appealing to the key human senses of touch, hearing and sight.

Marketers are increasingly embracing Tinder-like swiping, image recognition and voice recognition for a variety of mobile-driven experiences that are easier and more convenient than ever. As opposed to the few standalone examples from previous years, there is a much bigger migration beyond desktop interfaces to embrace mobile-first approaches in 2016.  

“All marketers are thinking about how to engage their audiences on mobile - it has become an absolute imperative,” said Jeremy Lockhorn, vice president of emerging media at Razorfish. 

“Smartphones have nearly reached saturation, two-thirds of digital media time is happening on a mobile device, and one in five millennials never uses a desktop computer.

“As people spend more time on the device they also get more comfortable with the unique interface it presents,” he said. “Developers likewise have been relying less on interface conventions carried over from the desktop era and more on mobile-first conventions.

“Virtual personal assistants like Cortana and Siri are also getting ever more sophisticated, leading to increased usage.”

QUOTE OF THE DAY

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"If you play it safe in life, you’ve decided that you don’t want to grow anymore."

By Shirley Hufstedler

MOBILE MARKETING NEWS

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Wendy’s extends Tumblr-centric promotional push with mock news station

The Wendy’s Company is promoting the newest addition to its 4 for $4 menu, the Crispy Chicken BLT, through a mock news station Tumblr site featuring humorous YouTube stories, building on the chain’s use of microsites in previous social media campaigns.

Wendy’s fans will now be able to choose a Jr. Bacon Cheeseburger or Crispy Chicken BLT as part of their 4 for $4 meal, which also includes fries, chicken nuggets and a beverage. To drum up anticipation for the new menu add-on, consumers can visit 444news.tumblr.com on their smartphones or desktops to view the promotional mock news segments, which take on a March Madness-themed approach.

 “Is a mock news site on Tumblr a good way to reach younger consumers?” said James McNally, senior manager of business development at Prolific Interactive. “Sure, but the issue is never if the platform is good enough.

“There is tons of 18 to 34-year-olds on Tumblr, and they will engage with content that is relevant, funny, entertaining, etc. If Wendy's can create a fun experience with good content – i.e. execute the campaign effectively – then Tumblr is a good tactic for engaging its target audience.”

QUOTE OF THE DAY

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"Luck is what you have left over after you give 100 per cent."

By Langston Coleman

G8APPZ: MOBILE APPS FOR SMALL BUSINESS

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about building mobile apps for small business.

QUOTE OF THE DAY

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"Some people follow their dreams others hunt them down and beat them mercilessly into submission."

By Neil Kendall.

MOBILE MARKETING NEWS

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Can payments help lagging airlines catch up to fliers' mobile-first behaviour?

As the aviation industry continues brainstorming new ways to reach travelers and keep up with demand for mobile-first services, investing more heavily in digital payment options could help cement a win in the battle against online travel agencies.

With more than half the world set to own a smartphone by 2019, companies must do the appropriate legwork now to ensure that they offer all common activities, such as banking, purchasing and booking, on mobile devices. Airlines in particular should place a greater emphasis on exploring all mobile payment methods and integrating them into their existing sites or apps, especially as they fend off rising competition from online travel agencies.

“It won't be long before nearly all airline passengers' payments and transactions with airlines will be conducted on mobile devices,” said Kristian Gjerding, CEO of CellPoint Mobile. “If airlines are not able to bring new payment solutions to market quickly, they're losing valuable revenues, they're lagging the mobile-first behaviors and preferences of their passengers, and they're giving up a competitive advantage to airlines that are embracing and deployment passenger-centric mobile payment solutions and mobile wallets.

“The opportunities for airlines that deploy mobile payments quickly, however, are enormous,” he said. “Airlines can create new revenue streams for passengers as they travel, including tickets and fares in the direct channel, and ancillary revenues throughout the journey.

“According to eMarketer, up to $762 billion in digital travel revenues will be up for grabs by 2019, and airlines that can accept, process and transact revenues in the mobile environment have a competitive advantage over those that are lagging. By some estimates, airlines can capture tens to hundreds of millions in additional revenues simply by deploying mobile payments for their passengers. They can turn ‘lookers’ into ‘bookers’ by making it easy to pay, regardless of device, currency or channel.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Build a dream and the dream will build you."

By Robert Schuller.

MOBILE MARKETING NEWS

#mobilemarketing #application

See, hear, and touch: Brands capitalize on human senses to drive mobile value

A flurry of interactive features on branded digital experiences show how marketers are broadly ramping up mobile-first utility by appealing to the key human senses of touch, hearing and sight.

Marketers are increasingly embracing Tinder-like swiping, image recognition and voice recognition for a variety of mobile-driven experiences that are easier and more convenient than ever. As opposed to the few standalone examples from previous years, there is a much bigger migration beyond desktop interfaces to embrace mobile-first approaches in 2016.  

“All marketers are thinking about how to engage their audiences on mobile - it has become an absolute imperative,” said Jeremy Lockhorn, vice president of emerging media at Razorfish. 

“Smartphones have nearly reached saturation, two-thirds of digital media time is happening on a mobile device, and one in five millennials never uses a desktop computer.

“As people spend more time on the device they also get more comfortable with the unique interface it presents,” he said. “Developers likewise have been relying less on interface conventions carried over from the desktop era and more on mobile-first conventions.

“Virtual personal assistants like Cortana and Siri are also getting ever more sophisticated, leading to increased usage.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Opportunity does not knock; it presents itself when you beat down the door."

By Kyle Chandler

MOBILE MARKETING NEWS

#mobilemarketing #application

Wendy’s extends Tumblr-centric promotional push with mock news station

The Wendy’s Company is promoting the newest addition to its 4 for $4 menu, the Crispy Chicken BLT, through a mock news station Tumblr site featuring humorous YouTube stories, building on the chain’s use of microsites in previous social media campaigns.

Wendy’s fans will now be able to choose a Jr. Bacon Cheeseburger or Crispy Chicken BLT as part of their 4 for $4 meal, which also includes fries, chicken nuggets and a beverage. To drum up anticipation for the new menu add-on, consumers can visit 444news.tumblr.com on their smartphones or desktops to view the promotional mock news segments, which take on a March Madness-themed approach.

 “Is a mock news site on Tumblr a good way to reach younger consumers?” said James McNally, senior manager of business development at Prolific Interactive. “Sure, but the issue is never if the platform is good enough.

“There is tons of 18 to 34-year-olds on Tumblr, and they will engage with content that is relevant, funny, entertaining, etc. If Wendy's can create a fun experience with good content – i.e. execute the campaign effectively – then Tumblr is a good tactic for engaging its target audience.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"You’re on the road to success when you realize that failure is only a detour."

By Unknown Author

G8APPZ: MOBILE APPS FOR SMALL BUSINESS

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about building mobile apps for small business.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

               

"We can’t afford to waste tears on might-have-beens. We need to turn the tears into sweat that can take us to what can be. ."

By Dennis Waitley           

MOBILE MARKETING NEWS

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Why mobile is still not fully integrated in marketers’ approach: Forrester

Just 13 percent of marketers say mobile is systematically integrated into their marketing approach, reflecting ongoing struggles to measure the return on investment for mobile and to demonstrate its value beyond ROI, according to a new report from Forrester Research.

The report, Beyond ROI: Showcasing The True Impact Of Mobile Marketing, underscores marketers’ ongoing challenges in securing budget for mobile, in part because they are not effectively showcasing mobile’s full value. Marketers must do a better job of highlighting mobile’s impact on customer experience, brand engagement, business results and agility if they want bigger budgets.

"Mobile is much more powerful than the initial numbers from a basic ROI calculation may indicate,” said Jennifer Wise, senior analyst at Forrester Research and co-author of the report.

“Yes, mobile can accomplish many marketing objectives, from boosting brand perception to increasing purchases, but integrating mobile into your strategy does more than that: it amplifies other channels, improves your relationship with your customers, acts as a catalyst for business transformation, and causes a positive ripple effects throughout the organization,” she said.

The report is an update of previously published content that includes new examples and primary research.

QUOTE OF THE DAY

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"We are continually faced by great opportunities brilliantly disguised as insoluble problems."

By Lee Iacocca