MOBILE MARKETING NEWS

#mobilemarketing #application

GETTING YOUR MOBILE  APP OUT THERE

Below are 5 great strategies that will give your app the upper hand:

1. Start Marketing Your App in Advance of its Release

Having a finished app to post a link to is great, but you don’t need to wait until your app is completed to start drumming up awareness and traffic. Determining a target market for your app is the first step of this process. Knowing who is going to use your app allows you to target the appropriate discussion boards, online groups, and internet forums most relevant to your potential app users. Start discussing the app’s future release, its use, and its features. don’t be shy to ask for feedback. These groups are full of potential early adopters and your app isn’t the first one they will use. You will create early awareness for your app and might get some very constructive advice along the way.

2. Don’t Forget About Social Media!

Long passed are the days where social media marketing was considered a seldom used tool. Today, almost any marketing campaign includes a social media arm, and creating noise for your mobile app is no exception. Having a frequently updated Facebook page and Twitter profile funnels a good amount of consumer traffic, so why not let them know about your upcoming (or already released) mobile app? Posting links, pictures, videos of the app’s use, and comments in general translate into more attention for your app and more users too. But don’t stop there, utilizing sites like YouTube, LinkedIn, and Tumblr will only help your cause so don’t leave any social media rock unturned!

3. Blogging is Best

Blogging has carved out a great niche for itself for generating internet attention. In the world of search engine optimization, content is king and in the world of content, the blog stands at the top of the hill. Talk about your app, why its important, and why your consumer needs it but don’t stop there. Getting others to blog about your app is arguably more important than blogging about it yourself. Remember those internet forums and discussion boards? Well, it might be time to revisit them. Getting bloggers with solid followings to blog about or even just link to or mention your app generates a large amount of attention and makes your app more relevant on search engine queries at the same time. Don’t forget to link your blog back to your social media outlets either.

4. App Store Optimization (ASO)

As we mentioned above, ASO is continually growing as a mainstay avenue for app promotion and if you’re unfamiliar with the process, it’s time for a short lesson on the key steps you should be taking to ensure your app isn’t at the bottom of the app store food chain. Peter van der Graaf outlines some key strategies for successful app store optimization that are absolutely worth checking out, but here’s a general summary of what he points out:

Similar to search engine optimization, keywords and relevant phrases play a large role in increasing your app’s relevancy when coming up in an app store search. Associating specific phrases and keywords in the app’s name, description, and publisher information will influence the priority your app takes in app store queries. But that is only the tip of the iceberg. Check out Peter van der Graaf’s article on ASO for a more in depth look into the process.

5. Get Reviewed

In today’s age, the consumer doesn’t simply walk into their local Best Buy to purchase a TV; he or she will browse the internet for product reviews and customer testimonials before making any investment into a product. Today’s product needs validation, and the world of mobile apps is no exception. Getting your target market on board means letting them know that your app is worth their time, and just telling your audience that your app is great doesn’t cut it. A good review from sites like Cnet Reviews and Mashable are more often than not the validating nod given to app users to go ahead and download an app, and getting a favorable review from one of these sites can do wonders for your number of downloads. But don’t stop with just one or two reviews, there are plenty of reviewers out there and pages of positive attention to go with them. If you’re using an iOS platform, be sure to check out this exhaustive list of reviewers by their Alexa ranking.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The best way to destroy an enemy is to make him a friend."

By  Abraham Lincoln.

MOBILE MARKETING NEWS

#mobilemarketing #application

Mobile App Development Platforms: Choosing the Right mBaaS

Designing and developing mobile applications is a demanding process.  Backend platforms, known as mobile backend as a service (mBaaS), can relieve developers of the need to code common functions in mobile apps. mBaaS can be seen as a specialized form of PaaS with an emphasis on supporting the particular needs of mobile app developers.

The mBaaS market provides a wide range of choices ranging from pure-play mBaaS vendors likeAppcelerator, Kinvy, Parse (recently acquired by Facebook) and StackMob or you can work withIaaS/PaaS providers that offer mBaaS functions, like Google and Microsoft.

mBaaS services may be especially appealing to Web developers moving to mobile platforms. Forrester Research takes the position that conventional Web three-tired architecture is insufficient for mobile applications.  Instead, a four-tier platform is needed to accommodate the demands of mobile computing, which include on and off connections, dropped connections and the potential for sharp changes in demand load.  The four-tier architecture suggested by Forrester Research includes client, delivery, aggregation and services tiers.   The client and delivery tiers provide interface and data transmission services. The aggregation and services tiers focus on access to backend systems, integration with third party platforms, and supporting application services.  mBaaS providers address needs in the aggregation and service tiers.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Courage is the main quality of leadership, in my opinion, no matter where it is exercised. Usually it implies some risk-especially in new undertakings."

By Walt Disney.

HOW MOBILE MARKETING PLAYS A BIG ROLE IN BUSINESS

#mobilemarketing #video

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about how much mobile playing role in a
business.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The boisterous sea of liberty is never without a wave."

By  Thomas Jefferson.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Be the change you want to see in the World."

By  Mahatma Gandhi.

MOBILE MARKETING NEWS

#mobilemarketing #application 

The Basics Before Beginning a Mobile Application Development Project

Before you consider making an app for yourself, you should really have a look at how difficult programming is. It takes a large commitment if you wish to start programming. There is a lot to learn, and a lot of information that you need to retain. It is literarily like learning a new language, except that it is the language of machines, and there are a lot of words to use. Plus, just like learning a new language, you need to know how to put the words together and how to build sentences.

Why not try HTML programming first?

It is not exactly easy, but it is a good first step if you want to dip your toe into the programming profession. It is very easy to start because all you need is a notepad on your computer, and a bit of starter information. Once you have built a web page and you understand how the whole code system works, you should start looking into app programming.

Have a look for some rudimentary information

Ideally, your first exposure to app programming should be in a video format. You need to find a video that explains the bare basic principles to you in lay mans terms. The trouble is that finding this type of video is hard. You should try YouTube, but remember that a lot of the tutorial videos on there are of a pretty poor quality. The websites that offer good tutorials and the YouTube videos that offer good tutorials are hard to find, but are worth it.

You need to get some basic information in order to learn about the different types of programming code, the type of compilers, and the type of app that you are planning to create.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that."

By  Martin Luther King Jr.

MOBILE MARKETING NEWS

#mobilemarketing #application

What are the advantages of mobile marketing?

Like every coin has two sides to it, mobile marketing of course has its advantages and disadvantages. However, regardless of the risks behind mobile marketing, businesses alike still go for it because the benefits are worth the effort, time, and money.To truly grasp the essence of mobile marketing, we have enumerated the benefits of such method of advertising and why it makes sense.

-Response. People have responded more to mobile marketing than to any other conventional methods of promotions hence giving it immediate traffic.

-Real-time Tracking. The greater the response from the public you gain means the greater the traffic your business gets, and greater traffic means quicker tracking making your ad prone to gaining more customers.

-Efficiency. The video ads as well as other forms of advertisement sent through mobile marketing are cheaper than conventional marketing and even internet marketing. Even the mobile games and mobile applications are cheaper and easier to make compared to games and advertisements intended for computer internet surfing.

-Convenience. Mobile marketing is convenient both to the consumer and the producer. Unlike traditional marketing, mobile marketing enables you send out information instantly when there are updates and new ideas and consumers of course receive the updates as soon as they are sent.

-Scope. Mobile marketing spreads out to every person who owns a mobile phone. The number of people owning mobile phones drastically increases every year, which reassures you that the scope of mobile marketing is indeed broad.

-Multimedia. Mobile marketing makes it easier for people to gain access to various multimedia and opportunities. With such accessibility, it is also easier for people to exchange information and ideas which broadens the influence of your products and services that are promoted through mobile marketing.

-Innovative. Mobile marketing is a newly discovered method of advertising ideas, products, and services, therefore there is still much to explore about it. Every day, people think of original designs and potential schemes that are suited for mobile marketing to expand its reach and create more preferences for mobile marketing.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"If you born poor its not your mistake but if you die poor its your mistake."

By  Bill Gates.

MOBILE MARKETING NEWS

#mobilemarketing #application

How To Use Mobile Marketing As Part Of Your Business Strategy

As modern technology changes, as does marketing. Today, our fellow humans seem to be constantly stuck and obsessed with their phones. The best place to find your future customers is right there in the mobile world. Mobile Marketing requires you to work to understand your customers.

Your mobile marketing ads should be designed based on what your target demographic likes to read and see. If you cannot determine what your customers want, you won’t make any profit from them. So, the more informed you are about your potential buyers, the more successful you will be in promoting and selling your product or service to them. If you haven’t taken advantage of mobile marketing yet, use these tips to form a successful strategy for your business.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"I just happened to start playing music for the conceptual ideas."

By Kim Gordon

Take Your Business Online Today

#mobilemarketing #video

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about how to take your business online

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"If you focus on results, you will never change. If you focus on change, you will get results."

By  Jack Dixon.

MOBILE MARKETING NEWS

#mobilemarketing #application

The mobile web key to m-commerce, says PayPal

MALAYSIAN enterprises with online web presence are not prepared to take advantage of the burgeoning mobile commerce (m-commerce) transactions in Malaysia, and will have to re-think their long term strategy or risk losing out in business opportunities, according to PayPal.

Yesterday, the online payment provider released a report which stated that m-commerce spending in Malaysia has quadrupled from RM101 million (US$31.7mil) in 2010 to RM467 million (US$146.6mil) in 2011. Comparatively, regular [non-mobile] electronic commerce only grew 9%, from 1.8 billion in 2010 to 1.97 billion in 2011. PayPal also forecasted that this trend will be set to continue reaching RM3.43 billion (US$1.08 bil) by 2015.

Rahul Shinghal, director of PayPal Mobile Asia Pacific, noted that there are three main drivers for this phenomenal growth in Malaysia. 

The first, he said, was because Malaysia has one of the highest smartphone penetration in the world. Citing a recent study by market analyst GfK -- which noted that Malaysia has sold over 4.4 million smartphones in 2011 -- Shinghal said this is one of the main reasons for the increase in m-commerce transaction in Malaysia.

The second reason has to do with a change in behavior of those owning smartphones, many of whom are between the ages of 18 and 24. Many in this demographic have abandoned the use of fixed lines, and to a lesser extent, the fixed [desktop-bound] Internet to access the Net, Shinghal noted.

"Thirdly, there is a convergence between offline and online activity," Shinghal told the media yesterday (June 14). "In the past, people interested in buying say an electrical appliance would do their research and reviews on the fixed Internet before going off to the physical store and buying the item.

"Today, people walk into stores and while browsing there, they are checking out reviews and making the decisions to buy items, there and then, with their smartphones.

"This whole convergence between an offline and online world, where the phone becomes a companion for them while they are shopping -- not just for searching but for price comparison and for removing price arbitrage -- and buying on the spot, is another key trend driving m-commerce."

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"I am looking for a lot of men who have an infinite capacity to not know what can’t be done."

By  Henry Ford.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"If you don’t drive your business, you will be driven out of business."

By  B.C.Forbes

MOBILE MARKETING NEWS

#mobilemarketing #application

Mobile Marketing Strategy

. It’s really just a simple five-step process. And you’ll have help every step of the way.

There goes that excuse; time to get started!

Putting mobile marketing to work for you is an easy five-step process.

Step 1: Objectives – the Who and Why: Define your audience and goals. Who do you want to reach, and what do you want to happen?

Step 2: Strategy – the How: Create your offer, something that is relevant and engaging to consumers.

Step 3: Technology – the What: Choose which marketing channels you’ll use to execute the offer.

Step 4: Implementation – the When: Use mzConnect to set up your mobile messaging, then include a mobile call-to-action on all other marketing channels.

Step 5: Analytics: Measure your results against marketing objectives and costs to determine your return-on-investment.

This may all sound a bit “easier said than done” to you, and that’s not a problem; we’re here to help! We’re your mobile marketing strategy consultants and will guide you through these five steps.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

.

"Your life does not get better by chance, it gets better by change."

By  Jim Rohn.

MOBILE MARKETING NEWS

#mobilemarketing #application

Mobile Application Marketing Process

Being seasoned app developers of iPhone, BlackBerry, Android and Windows Mobile platforms, we know what sells on App stores. If you are just planning to build an app, we can provide you with the concept for your app and walk you through our mobile application development process and also, build an app for you. If, on the other hand, you already have an app and want us to promote it, we can layout an app marketing plan for you.

Our mobile app marketing process starts with our analysis of your app and other apps of similar kind. After a thorough study of your app and similar apps, we nail down the Unique Selling Point (USP) of your app. On deciding your selling point, we frame promotional strategies based on your USP. Below is a brief of our promotional process. 

MOBILE MARKETING NEWS

#mobilemarketing #application

Why do you need a mobile application?

In the words of Carter Thomas of Blue cloud LLC, "In the past two years, the app market has exploded." We agree. With the rise of the use of smartphones, the market of mobile apps is booming. Mobile apps− ranging from business to entertainment to utilities to games− are downloaded in droves by millions of customers worldwide.

An as ecommerce merchant, you can leverage this trend to increase your profits. Just imagine having a mobile application for your online store. Potential and existing customers would download it and save it on their phones. They will access the application through their phone regularly to check out what's new on your store and what new deals you are offering. And now imagine how easy and convenient it would be to convert these mobile clicks into sales.

If you think doing this is tough, think Kaushalam. Armed with a team of expert developers and designers, we are capable of offering innovative and user-friendly mobile applications that will take your online business to another level.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The purpose of a business is to create a customer who creates customers."

G8APPZ: What App Can Do For You!

#mobilemarketing #video

G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about what a mobile app can do for you.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Either you run the day, or the day runs you."

By  Jim Rohn.

MOBILE MARKETING NEWS

#mobilemarketing #application

MOBILE APPLICATION DEVELOPMENT

If you think beyond the PC and wants to move on mobile handling services then, it is sure you will like our multiple Mobile applications as we also invested our worthy efforts to design and develop numerous Mobile applications, and Mobile Websites. Due to investment of our valuable efforts in Mobile Application Development arena, we occupied a valuable position in the software development and mobile application development field. iPhone, iPad, Windows, Blackberry, Android, and many other fields we captured under mobile application development arena. To handle this fantabulous platform, we have multiple expert hands so; we assure that you will find gratified mobile application services at Aramis.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"To be successful, you have to have your heart in your business. And your business in your heart."

By  Thomas Watson.Sr.

MOBILE MARKETING NEWS

#mobilemarketing #application

Mobile application lifecycle management is NOT a re-brand of application lifecycle management because:

-Mobile app development requires in-depth network (e.g. bandwidth optimization in codes, bandwidth simulation) and mobile deployment knowledge, which is very different from traditional application lifecycle management. Traditional Java/.NET app may not care about these areas

-Build/deployment is very specific to the appstore, e.g. AppStore has very unique application submission rules, which traditional application lifecycle management don't care, or don't have such -constraints. These rules dictate or influence the way you write mobile app, and how you deploy

-Diagnostic and troubleshooting paradigm is very different for mobile app.  In traditional application lifecycle management, you have JVM or kernel level troubleshooting on the server side.  In mobile app, the diagnostic approach is very challenging due to the diversity of devices, and also feasibility (e.g. you won't be able to remote control the mobile device, or emit diagnostic information remotely).

-Performance monitoring and analysis in traditional application lifecycle management can rely on JVM or CLR-centric performance tools (e.g. CA Introscope, dynaTrace). But mobile app performance is not mature to have end-to-end or front-end monitoring yet.  Most performance areas in mobile app are focused on memory management (due to the footprint).

-User provisioning, mobile component merging, re-use and upgrade are unique device management issues for build/deployment/support, and not prominant in application lifecycle management.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

“People with goals succeed because they know where they are going. It’s as simple as that.”

By Earl Nightingle

MOBILE MARKETING NEWS

#mobilemarketing #application

Mobile Marketing

Whats Mobile Marketing all about?

It is simply the process of marketing to people via their mobile devices.

For many years we’ve been used to receiving marketing messages on our desktop and laptop computers.

Nowadays, more people are spending more time on their mobile devices and less time on their desktop computers so it makes sense to put your marketing message where it will be read.

SMS or text messaging is the most effective method of getting your marketing message read.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing

"The richest people in the world look for and build networks. Everyone else looks for work."
By Robert Kiyosaki.

The State Of Mobile Commerce In Malaysia

Read this interesting article http://g8appz.net/state-mobile-commerce-malaysia/

MOBILE MARKETING NEWS

#mobilemarketing #application #infographic

Quick Stats on the Effectiveness of Mobile Marketing 

When building a case for mobile marketing, or pitching a mobile strategy to a customer all you really need is to present the facts. The numbers behind mobile marketing pretty much do all the hard work for you - which is convincing the customer - so all you need to do is the much simpler task of finding out the figures you need. 

So, for those of you always on the look out for some handy stats that you can include in your reports and presentations, do take a look at the below infographic that contains some quick general figures that I'm sure you'll find handy.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

Put your heart, mind, and soul into even your smallest acts. This is the secret of success.

Swami Sivananda

G8APPZ: Did You Know?

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

Talent hits a target no one else can hit; Genius hits a target no one else can see.

Arthur Schopenhauer

MOBILE MARKETING NEWS

#mobilemarketing #application

5 Terms That Signify The Future Of Mobile Marketing

For many marketers, considering mobile marketing year after year is the same story. The year starts off with lots of hype about it finally being the "year of mobile marketing" … and after a month or two, the excitement dies down and reality hits. Most teams realize that they lack the experience or knowledge on what type of messages people will actually engage with and bow to the fear that only a fraction of the people they care about will respond to advertising or marketing in a mobile environment. Predictably, their attention turns elsewhere and mobile marketing initiatives stall. Is this year really going to be any different?

It's hard to predict, but I can say that this year does represent a unique moment where all the different aspects of mobile marketing that have long been preached by believers as signifying a cultural shift that matters to marketers are coming together. There are five concepts in particular that signify this evolution in my mind, and paying attention to their rise is the strongest indicator that mobile marketing may be reaching a new stage of reality:

1. The Shortcode – Similar to the URL system that has allowed brands to have specific destinations online, the shortcode is giving brands a way to allow direct messaging from their consumers in an easily memorable way. Simply send a single word or a message to a five digit code from your mobile phone and you will get something in return. The simplicity of this format is an important prerequisite to make it truly likely that people will actually use it as it offers a memorable syntax that enables an actionable message to be memorable enough to stick in the minds of consumers on the go.
2. LBS (Location Based Services) – One of the biggest new abilities that new phones are offering is the ability for your phone to know specifically where in the world you are. The potential of a personal GPS in your pocket, so to speak, ofers up all sorts of localized marketing possiblities. Of course, the potential for location based advertising could certainly backfire if people start to get inundated, but used right LBS can be a boon – and offer an important basic capability that enables all sorts of innovation in mobile device tools and marketing.
3. APP(lications) – By now you have probably formed an opinion about Apps, and whether or not you feel like they will save the world, there is no denying that letting someone download a branded tool to enhance their experience of your brand offers great potential for engagement, lead generation and even direct sales. The App revolution, more than anything else, is fueled by a new level of utility in content for mobile devices. The popular tagline "there's an app for that" is based on this ubiquitous utility. When you can find an app to enhance just about anything you are doing, the net effect becomes transformative. Marketing can now do that too.
4. AR (Augmented Reality) – You see a lot of hype about the potential for augmented reality these days, as it finally evolves beyond the realm of science fiction. Whether it is a service like Yelp's Monocle or more practical computer-based effort from USPS that I blogged about some time ago and referred to as "holocam marketing" at the time. Through your mobile device, you can now add a new layer to your interactions that offers more knowledge, more opinions and more suggestions – all live.
5. DMPs (Direct MobilePayments) - Underpinning all these advances is the simple question of how people will be able to move money around. The potential for micropayments has always vastly outsized the reality. The only environment that has ever come close is Apple with iTunes, where you have a linked account and can easily click a button on a device to trigger a micropayment from your own account without having to re-enter or re-confirm credit card details. As the recent text-to-donate campaign for Haiti from the Red Cross showed the world, trying these payments to user's phone bills may offer another solution. If the behaviour of using these direct micropayments can be extended for consumers beyond donations, it would fuel many other marketing efforts.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing ##motivation

Always do your best. What you plant now, you will harvest later.
Og Mandino

G8APPZ : Why You Need A Mobile App?

Please visit You Tube to know why you would need a mobile app. Thank you