Mobile Marketing Strategy
. It’s really just a simple five-step process. And you’ll
have help every step of the way.
There goes that excuse; time to get started!
Putting mobile marketing to work for you is an easy
five-step process.
Step 1: Objectives – the Who and Why: Define your
audience and goals. Who do you want to reach, and what do you want to happen?
Step 2: Strategy – the How: Create your offer,
something that is relevant and engaging to consumers.
Step 3: Technology – the What: Choose which marketing
channels you’ll use to execute the offer.
Step 4: Implementation – the When: Use mzConnect to set
up your mobile messaging, then include a mobile call-to-action on all other
marketing channels.
Step 5: Analytics: Measure your results against
marketing objectives and costs to determine your return-on-investment.
This may all sound a bit “easier said than done” to you, and
that’s not a problem; we’re here to help! We’re your mobile marketing strategy
consultants and will guide you through these five steps.
No comments:
Post a Comment