60% of mobile users prefer to read content via mobile
browser over an app
One final question most website owners have when it comes to
mobile development is whether to release their content via mobile-optimized
website version or standalone app. Here
again, the data is compelling.
The majority of readers prefer to read and digest content
from their mobile browsers – rather than in company-released apps. Now, that doesn’t mean that you shouldn’t
offer your readers an app, as there are certainly situations in which offering
both of these tools will benefit your company’s bottom line.
What it does mean, though, is that mobile website version
development should be your first priority when it comes to courting this
generation of internet users. First,
make your website easy to access via mobile device browsers – whether through
the use of platforms like GoMobi or other types of responsive design. Only after this crucial first step is
completed should you look into standalone app development.
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