GE exec: Virtual reality play stirs passion about science,
tech
NEW YORK – A General Electric executive at Mobile Marketer’s
Mobile First Look: Strategy 2015 conference said the conglomerate is leveraging
its applications of virtual reality and other mobile technology to get
consumers excited about science and technology.
GE’s aim is to make the public aware that it is not just a
maker of light bulbs but also produces jet engines and other technology
products.
“Mobile is another great way for us to ignite passion around
science and technology and open the doors of GE,” said Katrina Craigwell, GE’s
director of global content and programming.
“For us, mobile has been about where’s the audience going,
what are the new platforms, the new channels and also the new technologies that
are capturing the audience’s attentio
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