G8APPZ: DID YOU KNOW?

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about facts about mobile apps.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"To the go-getter, a day without learning is like a day without breathing."

By Robin Sharma.

MOBILE MARKETING NEWS

#mobilemarketing #application

Platform Pulse: The week’s mobile news from Google, Facebook, Apple

In the first installment of a new column dissecting the week’s platform developments to uncover the  most significant news for mobile marketers, Google’s new algorithm favoring mobile-friendly sites looms large, but Facebook’s impressive numbers, including 800 million monthly active users on 

WhatsApp, could have just as big an impact for marketers in the long-term.

It was a busy week for mobile-related news from digital platforms. While much of the buzz went to the Apple Watch launch and Google’s algorithm update – referred to as mobile-geddon by some – Facebook also made significant moves forward with a new branded video program called Anthology, significant gains in mobile advertising and revelations about WhatApp’s growing prowess.

“Google’s mobile-geddon wasn’t the only big news,” said Mark Beccue, principal analyst at Mark Beccue Consulting Inc., Tampa, FL. “I think Facebook’s quarterly report was as big, showing their continued success in mobile advertising, along with the significance of the WhatsApp numbers.”

Savvy marketers will move quickly to address the need for mobile-friendly sites so as not to undermine their marketing efforts.

The WhatsApp numbers reinforce the belief that Facebook will move soon – possibly this year – to monetize the messaging platform. Marketers should keep an eye on developments here but do not need to move immediately.

Here is a summary of platform developments with implications for mobile marketers that happened during the week of April 20

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Dream big. Start small. Act now."

By Robin Sharma.

MOBILE MARKETING NEWS

#mobilemarketing #application

Ray-Ban keeps its coolness factor with comedic social media campaign

Sunglasses maker Ray-Ban is spinning a new take on the traditional campaign for change by appealing to the humorous side of consumers through social media. 

The movement, named #campaign4change, is organized by the Order of Never Hide, Ray-Ban’s “not-so-secret secret society” and includes a contest. The goal is to steer social media posts away from the traditional pictures of food and puppies, and do something different and interesting.

"A company or brand connecting to consumers can be likened to a human consuming food or drink in order to live," said Marci Troutman, CEO of SiteMinis, Atlanta, GA. "Consumers are the lifeline of a business and how they interact, engage, sign up and/or purchase is in direct association to how effective the company or brand engages their current and potentially new consumer base.

“It is critical to connect to consumers and the best way to do this is to connect to them where they are, i.e. mobile and social," she said.

Contestants create their own unique campaign for change, such as a campaign for “casual everydays” instead of casual Fridays, to make history, and one for saving the unicorns. Entries are submitted on social media and through the Never Hide mobile-optimized site for a chance to win a trip for two to an exclusive Ray-Ban event in New York.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The world is changed by your example, not by your opinion."

By Paulo Coelho.

MOBILE MARKETING NEWS

#mobilemarketing #application

Uber driving local commerce, boosting mobile presence through YP app

Uber is continuing to build its presence in the mobile marketplace by allowing consumers to order rides to businesses in their area from the YP local search mobile application, meeting accelerated demand for integration of mobile functionality and service.

Uber’s first integration with a local search site shortens the time between searching for a local business such as a hardware store or a movie theater and getting there to make a purchase. The partnership points to the power of mobile to generate more in-store traffic for local merchants by bridging the gap between online research and in-store commerce.

“YP is Uber’s first deal with a local search leader,” said Darren Clark, chief technology officer at YP, an online advertising company and directory publisher based in Tucker, GA. “It enables a win-win situation that creates both a more immersive, convenient, and seamless YP experience for consumers and supports the continued growth and success of local businesses and Uber’s growing workforce.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Our daily actions speak louder than our biggest words."

By Robin Sharma.

G8APPZ: MOBILE APPS FOR DENTIST

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about BUILDING MOBILE APPS FOR DENTIST.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit."

By Conrad Hilton.

MOBILE MARKETING NEWS

#mobilemarketing #application

WPP acquires Medialets as urgency grows behind need for mobile standards

In a reflection of the growing urgency felt by advertising agencies regarding the need for mobile standards, media conglomerate WPP has acquired Medialets, whose display impressions and click measurements are accredited by the Media Rating Council.

With a lack of reliable reporting and measurement often blamed for impeding mobile advertising growth, Medialets became the first third-party mobile ad server to receive MRC accreditation early last year. Not long after, the company started experiencing significant growth, Medialets reporting that its volume has increased more than four times since September of last year.

“MRC accreditation last year put us on the map,” said Richy Glassberg, chief operating officer at Medialets. “The last seven months have been the best we have had in the business.

“We give a lot of security knowing that in a environment that is more complicated, that marketers can make sure they get what they buy,” he said. “They can know with confidence that they are getting the impressions they buy and they can measure real ROI.

“I think mobile is becoming a much more integral part of every media plan. You are going to see mobile dominate the conversation.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Nowadays people know the price of everything and the value of nothing."

By Unknown Author.

MOBILE MARKETING NEWS

#mobilemarketing #application

Is Twitter losing ground for social TV engagements?

Twitter has held a special position with television advertisers and programmers, but new research as well as increased competition suggest this role could be weakening.

In the past seven months, the percentage of consumers who have used Facebook to vote, post, share or comment about something on TV has increased from 70.4 percent to 75.6 percent, while 25.4 percent have used Twitter in the same way, down 8.6 percentage points or 25 percent, according to the latest SocialTV Index Report from Ring Digital.

“The big shocker for me was how fast Twitter seems to be losing ground,” said Brian Ring, founder of Ring Digital llc. “For advertisers, I still think Twitter’s TV ad program, Amplify, is a good bet, but frankly I’d treat that a bit like an ad in Variety Magazine.

“Sure, you’ll hit everyday consumers - but the real benefit of doing a paid program on Twitter is that you’re going to hit the influencers,” he said. “Whereas with Facebook - you’re talking about B2C advertising, more comparable to a People Magazine.

“So that’s a different strategy both in terms of positioning and messaging and of course also in terms of budget allocations.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Just because something isn’t happening for you right now doesn’t mean that it will never happen."

By Unknown Author.

MOBILE MARKETING NEWS

#mobilemarketing #application

Marriott International’s second film tantalizes millennials with value, creative

Marriott International’s plumbing of a new sector of digital marketing continues with the release next month of a second original short film, French Kiss, extending an outreach to younger consumers via YouTube.

The film, which will be available May 19 on mobile via YouTube, follows the hotel chain’s release in March of Two Bellmen, which has so far received five million views on YouTube. The project builds upon Marriott International’s bid to connect emotionally with consumers and highlight its properties in a creative manner with mobile playing a major strategic role.

“When we sit down to plan content, we actually build the creative and distribution strategy working backwards understanding how each screen is different from viewer to viewer an behavior,” said David Beebe, vice president of creative and content marketing at Marriott International, Bethesda, MD.

“It’s not just about creating one piece of creative and pushing it everywhere. You have to build creative in context for each screen.”

“By providing content on mobile that provides value – be it utility, destination, or entertainment –, the viewer makes a positive association with the brand because it provided value first, and didn’t try to sell anything,” he said.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Fearlessness isn’t a place you reach. It’s a commitment you make."

By Robin Sharma.

G8APPZ: MOBILE APPS FOR HOTELS

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about BUILDING MOBILE APPS FOR HOTEL.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The only failure is giving up."

By Robin Sharma.

MOBILE MARKETING NEWS

#mobilemarketing #application

Mcommerce Summit New York April 29: Macy's, Sephora, MasterCard, GameStop, Capital One, Forrester, Charlotte Rus

Macy’s, Sephora, Capital One, MasterCard, Charlotte Russe and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and mobile payments are changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

Add to that mix invaluable data and insights on shifting consumer behavior from Forrester Research and attendees to this exclusive daylong executive summit get to meet with the best and brightest among retailers in mobile.

The stakes are high.

Per Goldman Sachs & Co., mobile commerce last year was $204 billion, a number set to increase by nearly 50 percent this year and to top $415 billion in 2016 – all sales generated via smartphones and tablets. However, mobile’s impact on driving sales to retail stores is even higher, and hard to calculate but easy to recognize in its influencing potential.

So how are the retail giants navigating mobile and mcommerce? Come join us at the fifth annual Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29 at the Time & Life Building in midtown Manhattan.

This is the only summit that offers executive 45-minute deep-dives – no distractions, no fancy footwork, only unique content and insights – and the opportunity to network with the nation’s leading retail executives. 

Cost to register is only $795, which includes breakfast, lunch and cocktails. A bonus: Mobile Commerce Daily’s exclusive State of Mobile Commerce 2015 special report valued at $995 – free to all registered paid attendees.

Interested in sponsorship? Please contact Jodie Solomon at ads@mobilemarketer.com.

The Mcommerce Summit is part of this publication’s exclusive summit series, which includes Mobile FirstLook, Mobile Marketing Summit and Mobile Women to Watch Summit. The events are held in New York.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Failure will never overtake me if my determination to succeed is strong enough."

By Og Mandino.

MOBILE MARKETING NEWS

#mobilemarketing #application

Is Twitter losing ground for social TV engagements?

Twitter has held a special position with television advertisers and programmers, but new research as well as increased competition suggest this role could be weakening.

In the past seven months, the percentage of consumers who have used Facebook to vote, post, share or comment about something on TV has increased from 70.4 percent to 75.6 percent, while 25.4 percent have used Twitter in the same way, down 8.6 percentage points or 25 percent, according to the latest SocialTV Index Report from Ring Digital.

“The big shocker for me was how fast Twitter seems to be losing ground,” said Brian Ring, founder of Ring Digital llc. “For advertisers, I still think Twitter’s TV ad program, Amplify, is a good bet, but frankly I’d treat that a bit like an ad in Variety Magazine.

“Sure, you’ll hit everyday consumers - but the real benefit of doing a paid program on Twitter is that you’re going to hit the influencers,” he said. “Whereas with Facebook - you’re talking about B2C advertising, more comparable to a People Magazine.

“So that’s a different strategy both in terms of positioning and messaging and of course also in terms of budget allocations.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Failure will never overtake me if my determination to succeed is strong enough."

By Og Mandino.

MOBILE MARKETING NEWS

#mobilemarketing #application

UnitedHealthcare lends name to image-recognition weight loss app

UnitedHealthcare is teaming up with Visual Health Solutions Inc. to roll out a weight loss mobile application that leverages an image to display the effects of diet and exercise on a user’s facial appearance, suggesting that weight loss brands may turn to mobile for image-recognition features to boost consumer participation.

The Visualize You - Weight Change Viewer mobile app is designed to generate an accurate facial image to reflect weight change dynamics in accordance with a user’s target weight-loss goal. The app, which was also created in conjunction with the Cleveland Clinic and the University of Colorado Anschutz Health and Wellness Center, aims to motivate consumers seeking to embark on a healthy weight program.

“Seeing is believing, especially with an app that is backed by the Cleveland Clinic and other leaders,” said Jeff Hasen, founder and CEO of Gotta Mobilize, Seattle, WA. “It offers personalization that makes it relevant down to the individual and has the chance of serving as a motivator.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Either I will find a way, or I will make one."

By Philip Sidney.

MOBILE MARKETING NEWS

#mobilemarketing #application

Chevrolet rides mobile surprise-fest to engagement heights on YouTube

General Motors’ Chevrolet brand leveraged video and social media to attract 3 million viewers on its YouTube channel and 1.5 million impressions with an April Fools' Day multimedia surprise-fest that dramatized the power of mobile to drive brand engagement.

The #BestDayEver campaign intentionally surprised more than 12,000 people with events and occurrences such as an impromptu Kelly Clarkson concert for pregnant women and new moms, opening day tickets to Major League Baseball games across the country and gas cards from NASCAR driver Danica Patrick to boost brand awareness. Coming on the heels of Chevrolet’s introduction of the 2016 Malibu and Spark at the New York International Auto Show, the campaign pointed to how YouTube and social media are increasingly becoming the go-to avenues for brands to connect with consumers and drive engagement.

“It's everything right now,” said Mickey Meyer, cofounder of Jash, which teamed up with YouTube to produce the live stream. “Paired with quality content, brands are becoming king again and driving the evolution of media more than anyone else. The smarter, riskier the brand, the higher the return for them,” he said.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Keep your eyes on the stars, and your feet on the ground."

By Theodore Roosevelt.

G8APPZ; MOBILE APPS FOR SMALL BUSINESS

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about BUILDING MOBILE APPS FOR SMALL BUSINESS.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"You are never too old to set another goal or to dream a new dream."

By C. S. Lewis.

MOBILE MARKETING NEWS

#mobilemarketing #application

Social network ad spend growth will slow in 2015: report

In 2015, the global ad spend on social networks is expected to increase 29 percent and reach $19.8 billion, down from a 41 percent growth rate in 2014, according to a new report from Strategy Analytics.

The United States leads with the largest share of global social network ad spend at 41 percent for a total of $6.2 billion, which is a 35 percent increase year-over-year. U.S. marketers also spent the most social network user in 2014 at $31.37, a number that is expected to grow 27 percent in 2015 for a total of $39.84

“Mobile social network space has definitely grown in the last couple of years and it is where most of advertising dollars has been spent within social network space and where it will continue to occur,” said Leika Kawasaki, author of the report and an analyst at Strategy Analytics.

“For example, when looking at Facebook’s mobile advertising revenues, in 2014 majority 63 percent, or $7.2 billion, of Facebook ad revenues came from mobile, while in 2011 mobile ad revenue was zero,” she said. “Since the launch of Facebook mobile ad strategy in 2012, it has gradually grown.

“Facebook mobile ad revenue has grown from accounting for 11 percent of total ad revenue in 2012 to 45 percent in 2013 to 63 percent in 2014.

“This shows us a trend that will continue as users continue to spend more time on mobile devices than desktops.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"A creative man is motivated by the desire to achieve, not by the desire to beat others."

By Ayn Rand.

MOBILE MARKETING NEWS

#mobilemarketing #application

Bud Light matches native video with Tinder to reach mobile daters

Anheuser-Busch’s Bud Light brand is leveraging native video in Tinder’s mobile dating application to promote the return of its Whatever, USA contest in which users get to show how ready they are to bring an up-for-anything attitude to a party town that will be created somewhere in the United States.

By submitting 15-second audition videos, participants receive a chance to spend a weekend partying in the yet-to-be named location. The leveraging of Tinder’s mobile native video reflects marketers’ growing maturity in creating seamless experiences that blend online interaction with the mobile app with an activity that only takes place in a physical location – the consumption of beer.

“A lot of consideration and planning went into our decision to partner with Tinder, and knowing that we could do this within the native video offering was important,” said Hugh Cullman, director of the Bud Light unit of Anheuser-Busch, St. Louis.

“The ability to create unique video content that was relevant to consumer interests and native to the existing experience made Tinder a great partner to drive awareness and entries to visit Whatever USA.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Things don’t have to change the world to be important."

By Steve Jobs.

MOBILE MARKETING NEWS

#mobilemarketing #application

Apple strengthens stake in mobile ads via iTunes Radio expansion

Apple is making a stronger stake in mobile advertising by expanding its programmatic network to iTunes Radio and enabling marketers to target Apple consumers with email and phone identifiers, proving that the technology company can compete with Spotify and other streaming services.

Apple is expanding in the sector of programmatic ad buying by rolling out updated targeting functions, such as the use of email addresses and phone numbers to cross-reference with anonymity against advertisers’ data. Although the amount of mobile streaming services currently available with advertising capabilities is high, Apple is likely attempting to edge out a slice of the industry next to other bigwigs such as Facebook, Google and Spotify.

“As buying technology for marketers, we are really pleased to see premium channels for mobile advertising expand,” said Jeff Green, CEO of The Trade Desk, Newbury Park, CA. “Smartphones have created an environment where you can browse the Web, stream music, and chat with friends from the same device.

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

“It's an ecosystem ripe to reach consumers with relevant ads in an appropriate way. Apple is clearly doubling down on iAd,” he said.

“We were proud to launch them programmatically in 2014 and are excited to see how this expanded offering can benefit advertisers in the near and long term.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Success consists of going from failure to failure without loss of enthusiasm."

By Winston Churchill.

MOBILE MARKETING NEWS

#mobilemarketing #application

Customer engagement

Forrester’s report, “The Mobile Technology Firms Use For Consumers: 2014,” finds that 21 percent of US consumers have made the mobile mind shift – defined as expecting to get anything they want on their mobile device in their moment of need.

While 53 percent of digital business executives cite increasing customer engagement as at a top mobile priority, 46 percent have $500,000 or less to spend on digital initiatives in total, leaving 68 percent of respondents without the budget needed to support successful mobile initiatives.

More than 60 percent have developed a native Android or iOS app, and a further 19 percent plan to build one, according to the report.  Just as with mobile devices, firms are also prioritizing the development of tablet apps as their installed base grows and overall revenue potential increases.

“Marketers view apps as the most important mechanism and experience to engage consumers on mobile devices,” said Ms. Ask, co-author of The Mobile Mind Shift.

“The app gives them the most flexibility to offer services while also allowing for consumers to opt in for push notifications and other features.

“Apps are more contextual and as a result, better experiences if the marketers can drive downloads,” she said.

Beyond basic app development, most firms lack the resources to build out user interface design, analytics or marketing solutions.

“They are doing project-based work and buying media rather than putting strategy and infrastructure in place to support longer term marketing goals,” Ms. Ask said. “They are focused, so to speak, on the small "m" in marketing rather than the big "M."

“Talent is also scarce,” Ms. Ask said. “Mobile isn't that high of a priority for a lot of brands – yet.

The report contradicts expectations that budgets allocated toward mobile will grow significantly this year as leveraging mobile to enhance consumer convenience becomes an important component of marketing strategy.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The empires of the future are the empires of the mind."

By Winston Churchill .

G8APPZ: DAY CARE CENTRE

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about WHY A DAY CARE CENTRE NEEDS AN APP.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The most important persuasion tool you have in your entire arsenal is your integrity."

By Zig Ziglar.