UnitedHealthcare lends name to image-recognition weight loss
app
UnitedHealthcare is teaming up with Visual Health Solutions
Inc. to roll out a weight loss mobile application that leverages an image to
display the effects of diet and exercise on a user’s facial appearance,
suggesting that weight loss brands may turn to mobile for image-recognition
features to boost consumer participation.
The Visualize You - Weight Change Viewer mobile app is
designed to generate an accurate facial image to reflect weight change dynamics
in accordance with a user’s target weight-loss goal. The app, which was also
created in conjunction with the Cleveland Clinic and the University of Colorado
Anschutz Health and Wellness Center, aims to motivate consumers seeking to
embark on a healthy weight program.
“Seeing is believing, especially with an app that is backed
by the Cleveland Clinic and other leaders,” said Jeff Hasen, founder and CEO of
Gotta Mobilize, Seattle, WA. “It offers personalization that makes it relevant
down to the individual and has the chance of serving as a motivator.”
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