"A leader is one who knows the way, goes thw way, and
shoes the way."
By John C. Maxwell.
G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.
Thursday, June 25, 2015
Wednesday, June 17, 2015
MOBILE MARKETING NEWS
Pepsi encourages millennials to
hang out and earn mobile rewards
By leveraging mobile location to award
points to friends who are hanging out together, PepsiCo is attempting to add
more mobile fizz to its new loyalty program and gain an edge over Coca-Cola.
Pepsi is following in its
competitor Coca-Cola’s footsteps by allowing fans to enter codes found on
participating products to receive the in-app rewards points, but is aiming to
expand consumer outreach by offering points to those who hang out with fellow
users. Loyalty programs are a must-have for major beverage brands with
significant amounts of customer consumption, and Pepsi is likely attempting to
attract a younger demographic with its musically inclined approach.
“Pepsi is literally rewarding fans
for having fun and hanging out with friends,” said Linda Lagos, director of
marketing at PepsiCo, Purchase, NY. “One of the coolest features on Pepsi Pass
is a location-based update that will award points to friends who have
downloaded the app and are hanging out with each other.
“This happens seamlessly in the
background,” she said. “No need to tag friends, or to check in.
“Additionally, the phone’s camera
will act as a scanner of under-the-cap codes and UPC on cans to let users
quickly capture their points via product purchase. Again, letting them gain
points for their loyalty, more seamlessly than ever before.”
Friday, June 12, 2015
QUOTE OF THE DAY
"If you are not willing to learn, no one can help you.
If you are determined to learn no one can stop you."
By Unknown Author.
Wednesday, June 10, 2015
MOBILE MARKETING NEWS
Walgreens leverages Challenged app
to focus social conversation
Walgreens is unrolling a new wave
of mobile offerings, including a collaboration with social competition
application Challenged, an Apple Watch app with Pill and Refill Reminder
features and the integration of its loyalty platform with Apple Pay.
Fans of beauty products will
likely want to partake in the Walmart Beauty Challenge this season, which
requires users of the Challenged app to aggregate their best summer beauty tips
in a 12-second video using specified products carried at Walgreens stores.
Health-conscious consumers may appreciate the pharmacy brand’s new Apple Watch
app, as well as its rollout of the Balance Rewards program within Apple Pay
this coming fall.
“We believe that providing our
customers with a Walgreens Apple Watch app will help improve medication
adherence,” said Kartik Subramanian, director of product and program
management, mobile commerce, Walgreens, Deerfield, IL. “Using the Walgreens
Watch app's intuitive interface, our customers can easily check on their
medication regimens and manage the same.
“In addition, our customers will
also get relevant and timely notifications on their Watch app when their
prescriptions are due for a refill. These features will make it even more
convenient for our customers to engage with Walgreens digital services.”
QUOTE OF THE DAY
"You don’t build business, you build people and then
people build the business."
By Zig Ziglar.
Monday, June 8, 2015
MOBILE MARKETING NEWS
We The Economy taps into mobile's potential for massive
reach
Vulcan Productions’ partnership with short-film producer and
distributor Cinelan unlocked the potential of mobile with its We The Economy
film series, which reached millions of viewers through a mobile-first strategy,
including an application where the films are viewable in their entirety.
We The Economy is a collection of 20 short films from
numerous well-known directors and actors, spotlighting issues in the economy in
a manner that anyone can understand. A mobile app is dedicated to the film
series, but the films have also been released to outside apps as well such as
Netflix and YouTube.
“We wanted We The Economy on mobile because it was by far
the most powerful and efficient way to reach the right people,” said Douglas
Dicconson, co-founder and managing partner at Cinelan.
“Native content
discovery complements our high-profile distribution partners like Netflix and
Landmark Theaters to make sure that we reach viewers wherever they are and
however they want to consume us.”
"The goals of the campaign were awareness, video views,
social engagement and visits to the We The Economy website," he said.
"The mobile campaign generated over 2.3 Million video views and a 7
percent engagement rate, 7x higher than the industry average.
"The videos saw a 92 percent completion rate, 70
percent higher than the industry average for longform video content on
mobile."
Vulcan Productions is known for award films such as Far From
Heaven and Titus.
Friday, June 5, 2015
QUOTE OF THE DAY
"If you live in fear because of what happened in the
past, you’ll end up losing what you have in the present."
By Billy Cox.
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