Walgreens leverages Challenged app
to focus social conversation
Walgreens is unrolling a new wave
of mobile offerings, including a collaboration with social competition
application Challenged, an Apple Watch app with Pill and Refill Reminder
features and the integration of its loyalty platform with Apple Pay.
Fans of beauty products will
likely want to partake in the Walmart Beauty Challenge this season, which
requires users of the Challenged app to aggregate their best summer beauty tips
in a 12-second video using specified products carried at Walgreens stores.
Health-conscious consumers may appreciate the pharmacy brand’s new Apple Watch
app, as well as its rollout of the Balance Rewards program within Apple Pay
this coming fall.
“We believe that providing our
customers with a Walgreens Apple Watch app will help improve medication
adherence,” said Kartik Subramanian, director of product and program
management, mobile commerce, Walgreens, Deerfield, IL. “Using the Walgreens
Watch app's intuitive interface, our customers can easily check on their
medication regimens and manage the same.
“In addition, our customers will
also get relevant and timely notifications on their Watch app when their
prescriptions are due for a refill. These features will make it even more
convenient for our customers to engage with Walgreens digital services.”
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