Victoria’s Secret furthers organic
storytelling mastery via Angel-endorsed Snapchat takeover
Victoria’s Secret is continuing
last year’s significant push for social media domination by perfecting the art
of organic branded content on Snapchat – this time starring its Angel ambassadors
to promote a limited-time sale.
Snapchat's successful leap into
advertising has deemed it a must-have platform for any top retailer, especially
one marketing to younger consumers and millennials. The social network's key
demographic of 15 to 25-year-olds has transformed it into a vast opportunity to
hit mobile marketing home runs with the help of real-time updates, brand
influencers and limited-time content.
“In today's marketplace, brands
would be remiss to overlook social media opportunities in their outreach
strategy,” said Laura Sossong, consultant at Boston Retail Partners. “The
presence of spokesmodels at every consumer touchpoint is vital to maintain a
strong, consistent brand image and extend consumer dialogue year-round in an
alluring and enticing way.”
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