Kohl's taps celebrities, consumer-generated content and
Periscope for Oscars
Kohl’s is pairing social activations and live streaming with
a sponsorship for this year’s Academy Awards, sharing an in-depth viewing
experience and party preparation ideas in the days before the broadcast.
Saturday Night Live actress Vanessa Bayer will be appearing
in Kohl’s content on social media, which provides followers with various guides
to hosting an Oscars party. The retailer will also be sharing a second-screen
experience during commercial breaks of the live event on Periscope.
"Kohl’s Oscar’s sponsorship features an engaging social
campaign that builds off of the excitement of the Oscars and focuses on the
universal feeling of gratitude, both in big moments, such as winning an award,
or in everyday moments of celebration," said Will Setliff, executive vice
president of marketing at Kohl's.
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