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Jeep's use of microsites and social media sparks heartfelt messaging

Jeep is creating a social media dialogue with fans through a microsite, user-generated content and a celebrity spokeswoman to celebrate its 75th anniversary and solidify a positive, uplifting image.

Using the hashtag #MyJeepStory, social media users are encouraged to share stories regarding the brand and how it made a difference in their lives, which Jeep will showcase alongside many of its marketing efforts. Jeep is using a mobile microsite to help weave together a larger story of the heart of the brand, as created by fans and motivated by new spokeswoman, musical artist Ciara.

“The My Jeep Story campaign is a fantastic vehicle to engage passionate Jeep owners to celebrate the 75-year anniversary of Jeep,” said David Naumann, director of marketing at Boston Retail Partners. 

“Over the years, Jeep has developed a cult like following of brand zealots that are proud to own a Jeep and, for many, it is a part of their personality. 

“Avid Jeep fans will be excited to share their Jeep story so all their friends can live vicariously through them – and maybe envy their experience,” he said.

QUOTE OF THE DAY

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"If your plan isn’t working, adjust your plan. Never give up."

By Matt Martin.      

MOBILE MARKETING NEWS

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Will Snapchat's high engagement rates pull ad spend away from Facebook?

With Snapchat revealing this week that it has 100 million daily users and 8 billion video views per day, the platform's potential to pull advertisers away from Facebook, Twitter and other social platforms is being realized.

Snapchat’s CEO reportedly revealed key usage data to investors this week, underscoring its success at reaching and engaging a younger audience, with users spending about 25 to 30 minutes on the platform each day. Snapchat’s video views, usage and expansion of advertising packages should be a cause for concern for other social channels competing with the platform for advertising revenue.

“Snapchat is gaining market share quite quickly which is cause for concern for social media platforms like Facebook, Pinterest and Twitter,” said Carrie Middlemiss, U.S. director of marketing at Metia. “Facebook attempted to buy Snapchat a few years ago.

“Many felt this was a strategic attempt early on because they recognized Snapchat's potential for growth,” she said. “As Snapchat continues to roll out plans to build its ad business definitely is cause for concern the other industry leaders.”

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"Footprints on the sands of time are not made by sitting down."

By Unknown Author

G8APPZ: TAKE YOUR BUSINESS ONLINE

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G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about taking your business on mobile.

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"If you set goals and go after them with all the determination you can muster, your gifts will take you places that will amaze you."

By Les Brown

MOBILE MARKETING NEWS

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Pizza Hut adds math problems to blog for Pi Day contest

Pizza Hut adds together math and pizza for some mobile fun in a Pi Day contest on its blog challenging consumers to solve several problems for a chance to win 3.14 years of free pizza.

The math problems will appear on the Hut Life blog at 8 a.m. ET on March 14, which is informally recognized as National Pi Day, celebrating the irrational number whose first three digits are 3, 1 and 4. The chain chose its blog for the contest to make it easier for consumers to engage.

“Our Hut Life blog is a hub of activity for the Pizza Hut brand worldwide,” said Courtney Moscovic, senior associate manager of public relations at Pizza Hut. “We are always sharing unique stories about our restaurants and employees on the blog, so it is a great place for customers to see what life at Pizza Hut is all about.

“We wanted to use that platform to share the Pi Day problems because it will make it easy for fans to find and answer the problems as opposed to having to scroll through news feeds on social channels,” she said.

“We’ll be directing our social followers to blog.pizzahut.com to see Professor Conway’s problems and all submissions will be received via the blog comments, which are time-stamped to verify the winners.”

QUOTE OF THE DAY

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"There are two mistakes one can make along the road to truth. Not going all the way and not starting."

By Buddha.

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How to effectively take advantage of carousel advertising

Instagram and Facebook are leading a mobile advertising revolution with their carousel advertising platforms, but marketers must entice users by weaving a story that makes consumers want to continue scrolling. 

As consumers are inundated with content on mobile, it is important for advertisers to create content with which users want to interact that is different from a traditional interrupting ad experience, and carousel ads are proving worth it as its showing an average 20 to 30 percent lower cost per installs. Instagram and Facebook have established their place as the front-runners in mobile carousel ads, but marketers must create a unique storytelling experience and continually adjust their content or risk wasting the format’s massive potential.

“If built right, almost every brand with a mobile property could benefit from [carousel ads],” said Gil Regev, chief marketing office at Marfeel. “It is a unique way to tell a story and get users involved.

“That being said, these have only been out for a few months, which could be part of the reason why they are seeing such user interest,” he said. “However, I do believe that the mobile ad industry is set for a change and this is definitely a shot in the right direction, as far as formats.”

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"All good is gained by those whose thought and life are kept pointed close to one main thing, not scattered upon a thousand."

By McKenna.

G8APPZ: DAY CARE CENTRE

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G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about why a Day Care Centre Needs an App

QUOTE OF THE DAY

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"The worst thing that happens to you may be the best thing for you if you don’t let it get the best of you."

By Will Rogers. 

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M&Ms modernizes classic themes with mobile for anniversary campaign

Mars' M&M brand is celebrating its anniversary with a bevy of mobile tactics such as live streaming, Q&As, online voting mixed with television ads and retro packaging for a modern take on classic pop culture.

The candy brand is celebrating its 75 anniversary with a variety of mobile and social media offerings, focusing on a new interpretation of the classic song Candy Man with a live debut on periscope and tweets from the iconic Red and Yellow characters. Fans will be able to engaged with interactive content such as download the new song, vote for the newest product and submit questions for musicians Zedd and Aloe Blacc on Twitter.

"Social and digital media are the centerpiece of our 75th Anniversary campaign as the various platforms that we leverage allow us to seamlessly engage our fans, whether they are in New York or Nebraska, to participate in the celebration with the hashtag #celebratewithm," said Tanya Berman, senior marketing director at M&M’S Brand. "There is literally dozens of activities that will take place in social media throughout the year from the opportunity to download the reimagined Candyman song by Aloe Blacc and Zedd to following the No. 18 M&M’S Camry during NASCAR races especially during the 75th lap, with the hashtag #mms7"

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"Up, sluggard, and waste not life; in the grave will be sleeping enough."

By Benjamin Franklin.

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Smart devices redefine the art of buying and selling a home

As the Internet of Things permeates more homes, potential buyers increasingly expect mobile-enabled connected devices to be included, prompting the real estate industry to forge partnerships with smart technology providers.

The omnipresence of smartphones has led to the growing expectation that most portable devices should offer Wi-Fi connectivity, a belief that includes objects such as remote controls, thermostats and door locks. Several real estate brands have already entered into partnerships with smart home technology marketers, in a bid to provide their selling agents with more ammunition to close sales and entice mobile-savvy buyers.

 “Without a doubt, companies must concentrate on leveraging and illustrating the potential of the smart home to attract and inspire potential buyers,” said Michael Becker, managing partner at mCordis. “Smart homes are a mega trend that will change the fabric of society and commerce over the next decade. People are connected, and as these connections increase, the technology shall be receded into the background, and the higher value-added expectations from the services – event triggers, synchronization of digital and physical experiences, predictive support and coaching – that feed into homes shall take a forefront position.

“Every home with a smartphone has connectivity in it,” he said. “By 2020, it is expected that 24 million connected smart homes will exist, homes where connected devices are funneling through a centralized hub for the management and coordination of connected services.

“Samsung has committed that all its devices will be connected over the next five years, as has Under Armour.  Real estate companies must stay on the forefront of this trends, which includes building connected competencies (people, processes and technology), as well as forging new partnerships.”

QUOTE OF THE DAY

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"Celebrate what you want to see more of."

By Thomas J. Peters.

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"Action is the foundational key to all success."

By Pablo Picasso

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Ford reduces assembly errors by 7pc with wearable device

Ford Motor Company is hoping to speed up vehicle production rates via a new wearable device that pairs with a smartphone application to decrease unnecessary in-house travel time for employees.

Employees at the vehicle manufacturer’s facility in Valencia, Spain have received devices to be worn on the wrist that use Bluetooth technology to deliver quality inspection requirements for each product being assembled. The original pilot program saw human errors reduced by 7 percent and has decreased production time, meaning Ford will be launching the devices to its other plants.

"The precision of bluetooth technology allows the Ford app to recognize the item in front of it as well as the exact location of that item," said Shuli Lowy, marketing director at Ping Mobile.

"Creating an app to streamline quality checks is a great step towards building an excellent production line as well as a reducing the staff load," she said.