Wednesday, March 23, 2016

MOBILE MARKETING NEWS


Pizza Hut adds math problems to blog for Pi Day contest

Pizza Hut adds together math and pizza for some mobile fun in a Pi Day contest on its blog challenging consumers to solve several problems for a chance to win 3.14 years of free pizza.

The math problems will appear on the Hut Life blog at 8 a.m. ET on March 14, which is informally recognized as National Pi Day, celebrating the irrational number whose first three digits are 3, 1 and 4. The chain chose its blog for the contest to make it easier for consumers to engage.

“Our Hut Life blog is a hub of activity for the Pizza Hut brand worldwide,” said Courtney Moscovic, senior associate manager of public relations at Pizza Hut. “We are always sharing unique stories about our restaurants and employees on the blog, so it is a great place for customers to see what life at Pizza Hut is all about.

“We wanted to use that platform to share the Pi Day problems because it will make it easy for fans to find and answer the problems as opposed to having to scroll through news feeds on social channels,” she said.

“We’ll be directing our social followers to blog.pizzahut.com to see Professor Conway’s problems and all submissions will be received via the blog comments, which are time-stamped to verify the winners.”


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