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Napean sells Mobile Marketer publication, retains events business

Napean LLC has sold its Mobile Marketer and Mobile Commerce Daily publications, but retained the events business comprising conferences, webinars, podcasts and awards, founder Mickey Alam Khan announced today.

Industry Dive Inc., a Washington, DC-based media group known for widely read publications such as Retail Dive and Marketing Dive, is the buyer. The Mobile Marketer and Mobile Commerce Daily newsletters were divested as part of a strategic move for Napean to focus on events and its Luxury Daily publication, which is the world’s leading luxury business title that recently adopted a paid-subscription model.

“It’s been a privilege to be part of the growth of mobile marketing and mobile commerce from its formative years, even setting the agenda for marketers and retailers to shape their multichannel strategy with mobile at its core,” Mr. Alam Khan said. 

“When we launched Mobile Marketer in 2007, there was not much of a mobile marketing ecosystem, and ditto with Mobile Commerce Daily’s debut in 2009, where mobile commerce was in its nascent stage,” he said. 

“And here we are today, living a mobile-dominated work, home and play life. At least from the business standpoint, we feel that the two publications anticipated, served and met a key need for brand-focused information and analysis on mobile.”

At their new Industry Dive home, Mobile Marketer and Mobile Commerce Daily will add to a stable of 13 publications focused on different verticals that attract 2 million readers. 

Strategic makeover

Napean will continue to focus its attention on the key industry events formerly attached to Mobile Marketer and Mobile Commerce Daily, including conferences such as FirstLook, Mcommerce Summit, Mobile Marketing Summit, Mobile Research Summit, Mobile Insights Summit and Mobile Women to Watch Summit, among others. 

Webinars, podcasts, Mobile Women to Watch honors and the Mobile Marketer Awards and Mobile Commerce Awards are also an area of focus as part of a strategic makeover.

“We’re exploring all options as part of our strategic shift,” Mr. Alam Khan said. “Being the founder and steward of Mobile Marketer and Mobile Commerce Daily was exhilarating, and I’m looking forward to their next chapter and Napean’s as well. 

“Thank you to our loyal readers and advertisers, as well as our editorial, ad sales, events and tech team members who were instrumental in making the two titles truly news leaders,” he said.