G8APPZ: WHAT APP CAN DO FOR YOU

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G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about WHAT G8APPZ CAN DO FOR YOU.

QUOTE OF THE DAY

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"Run your own race. Who cares what others are doing? The only questions that matters is ‘Am I progressing’."

By Robin Sharma.

MOBILE MARKETING NEWS

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Days of mass-marketing winding down

“Selfie,” “my favorites,” “wish list,” “recommended for you,” “items you may like” – all popular words and phrases defining the state of today’s consumers, signaling to marketers that it is time to say goodbye to the days of mass-marketing and hello to one-on-one conversations.

We are now in the “all about me” era in which well-informed and proactive customers demand personalization from brands across all touch-points. In fact, this expectation for marketers will only increase as we head into 2015 with more tools at our disposal.

Recent studies have even revealed that 40 percent of consumers are more likely to buy from retailers who personalize according to their preferences.

Additionally, 59 percent of customers believe it is easier to find the items that they are looking for when brands personalize the experience and 39 percent tend to buy more if retailers offer recommendations based on their past purchases.

While consumers are demanding more control, marketers are using innovative strategies to collect customer data to deliver on a personalized brand experience.

The following highlights approaches that some marketers are using to gain customer insights to fuel this effort.

QUOTE OF THE DAY

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"If you tell the truth, you don’t have to remember anything."

By Mark Twain.

MOBILE MARKETING NEWS

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New leaders helm Women in Wireless as growth agenda is set

New leadership takes charge of Women in Wireless, a 10,000-member nonprofit organization that seeks to empower and develop women leaders in mobile and digital media.

Aurelie Guerrieri, founder/CEO of boutique online and mobile consultancy Akila One, and Emily McInerney, director of marketing at mobile app-tech and monetization specialist Tapjoy, have been elected co-presidents of Women in Wireless. They succeed Diana Epstein, senior account executive at cross-device targeting and attribution specialist Drawbridge, and Kristine van Dillen Newman, vice president for global accounts at mobile marketing firm Soli.

“We are taking the reins at a crucial time for Women in Wireless,” Ms. Guerrieri said. “The organization has grown extraordinarily rapidly from a seed to a real structure that is now ready to deepen and expand its impact on women in the mobile and digital space worldwide.”

Spurring growth seems to be the dominant theme for the new leaders.

“Three years ago, Women in Wireless was a 500-member upstart,” Ms. McInerney said. “Today, we have 10,000 members and nine active chapters in the U.S. and abroad. I feel really proud to have contributed to such an amazing expansion.

“This year, under Kristine Newman's and Diana Epstein's leadership, we have also achieved financial stability, and have rolled out many processed and toolkits that will serve as foundation as we further scale,” she said.

QUOTE OF THE DAY

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"I’m a 21st century man. I don’t believe in magic. I believe in sweat, tears, life and death."

By Kamal Hassan.

MOBILE MARKETING NEWS

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OS X Yosemite

With betas already out, Apple should be ready to bring OS X Yosemite to the masses with the event.

This new version of OS X has a more colourful, refreshed interface which brings it closer to the changes made in iOS 7 and iOS 8 and they will also be reflected in updates to core apps like Safari, Mail, Messages and the iCloud Drive.

In addition Yosemite and iOS 8 will work even closer together enabling hot swapping of phone calls, SMS and hotspots. A new feature called ‘Handoff’ will co-ordinate with your iOS devices so you can start something on one device and pick up where you left off on another.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"If you want something in your life you’ve never had, you’ll have to do something, you’ve never done."

By JD Houston.

MOBILE MARKETING NEWS

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Retina Display iMacs

Ultra-high resolutions look set to be a key part of the Apple launch. OS X Yosemite beta releases show references to extremely high resolutions including: 6400 x 3600, 5760 x 3240, and 4096 x 2304 pixels leading many sites to speculate that this means a Retina Display iMac is on the way.

For designers such a move could be huge, especially if Apple releases them alongside Retina-compatible versions of iMovie and Final Cut Pro.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Anyone who has never made a mistake has never tried anything new."

By Albert Einstein.