"Dream is not that you see in sleep, dream is something
that does not let you sleep."
By A. P. J. Abdul kalam.
G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.
Tuesday, August 11, 2015
Monday, August 10, 2015
MOBILE MARKETING NEWS
Mobile marketers consider vertical
video and its challenges
Videos in a vertical aspect ratio
are becoming a common sight on mobile due to new social platforms in this
format such as Snapchat, Periscope, Meerkat and Facebook, and marketers should
learn to adapt to the upright content within their omnichannel approach without
leaving the traditional approach behind.
While mobile video is becoming
more and more in-demand, marketers are looking leveraging the pull it has to
appeal to millennials and consumers. With various mobile applications adopting
the vertical style video, much user-based content is being seen more frequently
in this ratio, and brands should get involved, too, but be sure not to dispose
of the classic horizontal design.
"Like any new media format
vertical video opens up a number of creative opportunities," said Michael
Becker, CEO and founder at mCorids. "It both releases and opens up
creative constraints and let's consumers and shoppers experience a brand from a
new prospective, they will be able to look up to and down to a brand.
"Marketers will need to learn
to embrace an innovative and experimental mindset with this new format,"
he said.
QUOTE OF THE DAY
"An entire sea of water can’t sink a ship unless it
gets inside the ship. Similarly, the negativity of the world can’t put you down
unless you allow it to get inside you."
By Goi Nasu.
Wednesday, August 5, 2015
MOBILE MARKETING NEWS
Cheerios rain down on Angry Birds'
piggies in limited-time integration
Angry Birds 2 players will be able
to rain Honey Nut Cheerios down on the game’s piggies for a limited time
beginning on Aug. 6 in a mobile in-game integration that leverages ad-serving
technology instead of being hard coded into the platform.
The much-anticipated follow-up to
the popular Angry Birds mobile game – which has more than 3 billion downloads
since 2009 and woke up the marketing world to significant influence of mobile
games - debuted on July 30. The integration with General Mills’ Honey Nut Cheerios
brand represents a technological advancement in mobile in-game advertising as
it is delivered through Rovio’s ad server for a limited time and it not hard
coded into the game.
“We know our consumers play games
on their mobile devices and we saw this as a fun opportunity for Buzz the Bee
to help people get past difficult levels in the game,” said Jared Pippin,
associate marketing manager for Cheerios.
Tuesday, August 4, 2015
QUOTE OF THE DAY
"Always believe in yourself, no matter who’s around you
being negative or thrusting negative energy at you, totally block it off,
because whatever you believe, you become."
By Micheal Jackson.
Friday, July 31, 2015
MOBILE MARKETING NEWS
Facebook adds $1B in ad revenue,
with mobile’s share topping 75pc
Facebook tapped into an additional
$1 billion in ad revenue during the second quarter compared to a year ago, with
mobile’s percentage topping 75 percent for the first time as big brands
followed consumers to where they are increasingly spending their time.
Facebook said that ad revenue
totaled $3.8 billion for the three months ended June 30, 2015, up 43 percent
from the previous year’s total of $2.7 billion. Mobile advertising revenue
represented 76 percent of Facebook’s advertising revenue in the second quarter,
up from 73 percent in the first quarter and 62 percent a year ago.
“People are spending more time on
their mobile devices and on Facebook apps,” said Sheryl Sandberg, chief
operating officer at Facebook, during a conference call with analysts to discuss
the company’s quarterly results. “We continue to get more than one out of every
five minutes on smartphones in the U.S. and mobile usage is driving our growth
globally as well.
“We believe we have the best
performing mobile ad product in the market and video is making it even better,”
she said. “With so many consumer videos being watched on Facebook, video ads
are a natural part of the News Feed experience.”
Monday, July 27, 2015
QUOTE OF THE DAY
"Work hard and achieve anything. Aim higher. Dream bigger. Fear less. Love more. Stay
blessed. Trust your struggle. It’s now or never.."
By Zig Ziglar.
Friday, July 10, 2015
QUOTE OF THE DAY
"The greatest enemy of knowledge is not ignorance, it
is the illusion of knowledge."
By Stephen Hawking.
Thursday, July 9, 2015
MOBILE MARKETING NEWS
Should every consumer product be
able to communicate with a smartphone?
It started with home appliances,
but this year has seen the idea of “smart” consumer products extend to soccer
balls and liquor bottles as the technology evolves and promises more seamless
engagement opportunities for product marketers than was previously available.
As the Internet of Things gains
steam, marketers are increasingly looking to integrate mobile directly into
their products or onto to their packaging in ways that are more direct than QR
codes and provide more value. The examples are just beginning to accumulate, from
the Adidas MiCoach smart soccer ball whose embedded sensor interacts with a
mobile application to help train athletes to Remy Martin’s use of NFC chips on
its bottles to make it easy for consumers to know the product is authentic.
“The potential of mobile enabled
products and packaging is enormous - the days of running out of milk will soon
be over as our refrigerators will soon be able to inventory and order - and it
will be interesting to see which technology standards prove most useful,” said
Nicholas Einstein, principal analyst at The Relevancy Group,
http://www.relevancygroup.com/
“NFC chip technology has proven
extremely useful for early adopters and seems to be most appropriate for the
requirements of today’s mobile marketer,” he said. “Smart sensor technology is
advancing at such a rapid pace that breakthroughs are to expected, and smart
marketers will be allocating resources towards smart sensors in 2015 and
beyond.
“We see 2015 as the year for early
adopters and don’t expect a deluge of mobile enabled products and packaging to
hit the market in 2015. As marketers test and learn, and the technology
continues to develop, the deluge will come. 2016 will be a huge year for mobile
enabled products and packaging, and going into 2017 we will see the deluge as
the strategies and tactics mature, and business value is quantified.”
QUOTE OF THE DAY
"Effort only fully releases its reward after a person
refuses to quit."
By Napoleon Hill.
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