MOBILE MARKETING NEWS

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Written technology

The app allows users to capture up to 50 square Post-it notes at once. Users can organize their notes in their own ways and can group sets of ideas on individual grids.

Users can also combine their separate boards and collect and combine ideas from multiple uploads. 

The app supports various Microsoft Office programs including PowerPoint and Excel as well as Dropbox and PDF.

Post-it Plus allows for group collaboration, and users can arrange, add and build on ideas.

Though its collaborative efforts could be matched by Google Docs, Post-its offers a creative and colorful experience for its brand that cannot be remade.

No matter the number of available digital services, consumers are likely to always find a productive use from Post-its.

QUOTE OF THE DAY

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"Big shots are only little shots who keep shooting."

By Christopher Morley.

MOBILE MARKETING NEWS

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3M’s Post-it app creates remote access for business parties

3M is digitizing its strong physical presence with the release of a mobile application, allowing users to capture images of their Post-it notes and share with friends or business colleagues.

By combining physical with digital, 3M responds to a technologically driven world that desires the integration of both as one. Post-its, an office staple for decades, is likely aiming to remain relevant through innovating mobile capabilities.

“With the many ways to collaborate on analog and digital platforms, the Post-it Plus app offers a unique way to capture important thoughts, work sessions, project maps and more on Post-it notes when you need paper, and the ability to share ideas and continue working with others from any device, anywhere, when you need digital,” said Paul Kim, vice president and general manager of stationery and office supplies at 3M, New York.

“Users benefit from both the flexibility of paper and accessibility of technology with the same simple, intuitive Post-it note experience and now the ability to instantly capture, share, organize and build upon those ideas digitally, eliminating time spent transcribing and keeping team momentum going,” he said.

QUOTE OF THE DAY

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"Do not wait to strike till the iron is hot; but make it hot by striking."

By William Butler Yeats.

MOBILE MARKETING NEWS

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Mobile Marketing 2012—Are You Ready?(Part 5)

Be Social-Savvy

A comScore report found that 72 million Americans accessed social media from their mobile devices during the month of August 2011 alone. Even more telling is the fact that 50 percent of these users are social networking on a daily basis from their mobile devices. When it comes to incorporating mobile into your social strategy, here are a few things to keep in mind:

Mobile Web: While both Facebook and Twitter have apps for the iPhone, Android, and BlackBerry, the majority of their mobile traffic comes from a mobile browser rather than a device-specific app. 

Looking at some sample numbers for Facebook, 57 percent of mobile posts are made from the mobile Web site (m.facebook.com), while all apps combined contribute 43 percent.

Women rule social media: With the exception of LinkedIn, women are the dominant users of the top 10 social networks on both mobile and desktop. Give women credible things to care about and share with their broader social network.

Help people share the love: A clean and consistent URL structure will help people share your links across platforms. Don’t underestimate the importance of client detection technology, which intelligently serves up a mobile site to mobile users and a desktop site to desktop users.”

Get ready for mobile and your mobile marketing program now.  It promises to pay off in big dividends for those who are prepared.

QUOTE OF THE DAY

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"Without hard work, nothing grows but weeds."

By Gordon B. Hinckley.

G8APPZ; TAKE YOUR BUSINESS ONLINE TODAY

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G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about how TO TAKE YOUR BUSINESS ONLINE TODAY.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Do something wonderful, people may imitate it."

By Albert Schweitzer.

MOBILE MARKETING NEWS

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Mobile Marketing 2012—Are You Ready? (Part 4)

ComScore found that while Web-based email declined significantly throughout 2010, mobile email surged 36 percent from the prior year. To cater to these mobile users, follow the best mobile usability and accessibility rules:

Short wins. Smartphone screens are small, and each line is valuable. Be brief and get your message as high up in the email as possible.

Focus on the subject and sender name. In the mobile world, there’s little or no preview pane to see the message body. As a result, a message’s subject and sender name take center stage. Choose a recognizable name for the “from” field and use your subject line as effectively as possible (keep it less than 30 characters).

Consider plain text. As marketers, we want to make things pretty and opt for HTML. However, this practice falls flat in many situations on mobile devices. Consider sending plain text email, particularly for anything that must get into people’s hands, such as account activations, password retrievals, and alerts.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Without hard work, nothing grows but weeds."

By Gordon B. Hinckley.