QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The best teachers are those who show you where to look, but don’t tell you what to see."

By Alexandra K.Trenfor.

MOBILE MARKETING NEWS

#mobilemarketing #application

Lack of TV-mobile ad integration will cost brands as holiday shopping begins

Marketers are unsure how to integrate television and mobile to engage multitasking consumers, a deficiency that could result in missed purchasing opportunities as the crucial holiday selling season ramps up.

Of 100 different U.S. TV advertisers studied in September by cross-screen advertising company wywy, just one in five showed a clearly visible product on the homepage of its Web site and just 17 percent prominently displayed the product on the mobile version of the homepage. With more consumers simultaneously consuming TV and mobile content, marketers who fail to take an omni-channel marketing approach risk harming holiday sales.

“The TV advertisers know that there is a massive change going on,” said Andreas Schroeter, wywy co-founder and COO. “Multi-tasking is the new normal, shopping on a mobile device the norm.

“Advertisers shouldn’t see TV, mobile and online as separate,” he said. Integrating campaigns is necessary. But they are unsure about how to respond to that change.”

“Advertisers need seamless story-telling,” Mr. Schroeter said. “Show the product on mobile devices that is advertised on TV. Then measure impact on your website KPIs. Then optimize your TV campaigns accordingly.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Learning is the only thing the mind never exhausts, never fears, and never regrets."

By Leonardo da Vinci.

MOBILE MARKETING NEWS

#mobilemarketing #application

What marketers need to know about the brewing social login battle

Facebook, Twitter and Google are jockeying for dominance in social logins, which has implications for audience insights and for targeting social ad campaigns.

Social logins can be an important tool for mobile marketers, but few creative uses exist, such as KLM’s Meet and Seat. Building trust with consumers is key to using social logins effectively but with offerings from Google, Twitter and Facebook continuing to evolve as they look to gain dominance here, this could give pause to those who are already not sure about how to proceed.

“Marketers should take a keen interest on the social login battleground,” said Amy Gale, associate planning director at Isobar US.

“The current vying for dominance in social logins is of benefit to brands - assuming one company succeeds,” she said. “A monopoly within social login formats works in a marketers favor.

“One source of social login data provides marketing teams with a more holistic view of their audience, which is inherently more actionable.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"There is something beautiful in every day. You just have to find it."

By Unknown Author.

G8APPZ: DAY CARE CENTRE

#mobilemarketing #video          

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about WHAT G8APPZ CAN DO FOR DAY CARE CENTRE.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle."

By Albert Einstein.

MOBILE MARKETING NEWS

#mobilemarketing #application

Mobile gap becomes insurmountable for some businesses: Forrester

Companies will spend $189 billion in 2017 to enable mobile services, fueling a technology and spending arms race that will leave many companies vulnerable, according to Forrester Research.

Forrester revealed its predictions for how mobile will impact businesses and marketers next year, with the upshot that the gap between businesses who truly get mobile and laggards will become more visible next year and insurmountable for some. Other key predictions include that app downloads will level off and either Facebook, Apple or Google will likely introduce a marketplace for branded content.

“I think most brands agreed in 2014 that mobile is strategic but when it comes to integrating mobility into their marketing strategy, few are really measuring all the business implications,” said Thomas Husson, Paris-based vice president and principal analyst of the marketing and strategy client group at Forrester as well as one of authors of the reports.

“In 2015, we expect the gap to increase between brands who will see mobile as just another channel and the leaders who will invest in re-engineering their business to deliver mobile moments,” he said.

“The most surprising element is probably that mobile marketing goes so much beyond marketing: it is actually a catalyst for transformation and requires a bridge with business technology.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Life is filled with illusion pretending to be truth."

By Unknown Author.

G8APPZ: WHAT APP CAN DO FOR YOU

#mobilemarketing #video

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about WHAT G8APPZ CAN DO FOR YOU.