MOBILE MARKETING NEWS

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Are Snapchat, Uber and Pinterest’s sky-high valuations too high?

Snapchat, Uber and Pinterest are being valued at eye-popping levels as the potential of mobile-first companies begins to be realized while still promising a lot more to come.

Snapchat is seeking up to a $19 billion value in financing, Uber is being valued at $40 billion and continues to expand its latest funding round, which is up to $2.8 billion, while Pinterest is seeking an $11 billion valuation in new funding. These numbers may seem surprising, given that these are relatively young companies that are still in growth mode, but the figures reflect the confidence that executives and investors have in the potential of mobile to unlock new opportunities. 

“Make no mistake, the valuations of these companies is certainly high, but the history of tech start-ups in the mobile space is very short, and based on what we’ve seen over the past 5 years, we should start to be less surprised,” said Ken Wisnefski, CEO of WebiMax, Camden, NJ.

 “Yes, mobile utilization still has a ton of space to grow and there is still plenty of content to be moved over and innovation that we’ve yet to encounter,” he said. “While I see a disparity between companies wisely using funds and those wasting resources, as long as huge valuations are given to companies with no revenue and huge losses, more start-ups are likely to follow the user growth/0 revenue model.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The energy of the mind is the essence of life."

By Aristotle.

MOBILE MARKETING NEWS

#mobilemarketing #application

IAB offers insight on how to maximize benefits from location data

In a reflection of the ongoing challenges marketers face with leveraging mobile location data, the Interactive Advertising Bureau has released a primer that focuses on using this data to analyze cross-platform actions and media exposure.

The primer, “Marketing ROI and Location Data: A look at current and emerging practices in leveraging Mobile Location Data for marketing attribution and ROI,” aims to educate digital buyers, sellers, and other interested parties on how mobile location data can be used to show campaign effectiveness and cross-platform campaign attribution. The primer’s release points to how as location data availability skyrockets, the industry is experimenting with new applications and uses of this data, raising buyers’ and sellers’ interest in using location data to understand return on investment.

“Many marketers approach the IAB and IAB members with a strong interest in attaining better mobile measurement but lack a clear understanding of the options currently available to them,” said Anna Bager, senior vice president and general manager for mobile and video with IAB, New York. 

“They look to the IAB to help them understand what’s working in the market and what can help them move their businesses forward.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"I can’t change the direction of the wind, but I can adjust my sails to always reach my destination."

By Jimmy Dean.

G8APPZ: RESTAURANT MARKETING

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about RESTAURANT MARKETING

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Nothing is impossible, the word itself says ‘I’m possible’."

By Audrey Hepburn.

MOBILE MARKETING NEWS

#mobilemarketing #application

Little Caesars laughs off Domino's focus on mobile ordering in TV ad

Pizza chain Little Caesars is parodying how some of its competitors are putting a big focus on mobile technology in a new television ad that also pokes fun at the staged technology launches for which marketers such as Apple have become known.

In the commercial, the pizza chain tries to undercut the significance of online and mobile ordering and voice command technologies by reintroducing the idea of walking into a store and picking up a pizza in an ad that uses satire and comedy to make a connection with consumers.

"I believe many consumers feel that brands and retailers attempt to make their shopping experience into a science project," said Gary Schwartz, CEO of Impact Mobile, New York. "Just because a mobile application allows you to provide tools that slice-and-dice in-aisle or at-counter, doesn’t mean the brand should provide these tools.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible."

By Francis of Assisi.

MOBILE MARKETING NEWS

#mobilemarketing #application

How location became the tail wagging the future of mobile ad creative

Mobile is unique to other advertising channels. Its connection to real-world behavior makes an ad’s context, content and creative critical to its success.

According to eMarketer, time spent on mobile devices has grown by an impressive 529 percent since 2010, surpassing all forms of traditional media including television. It should come as no surprise that mobile ad spend is expected to surpass desktop for the first time this year.

We know that location-informed mobile campaigns yield powerful results. Campaigns that leverage location-based targeting outperform those that do not.

In fact, mobile campaigns generate three times the amount of foot traffic and produce a 27 percent increase in sales on average, according to our data.

Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers.

Here is a snapshot of what works best for advertisers on mobile.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Hope is a waking dream."

By Aristotle.