MOBILE MARKETING NEWS

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Why Meerkat may have an edge over Instagram and Vine for brands

New live-streaming application Meerkat became a marketing sensation right after its launch because of its ability to connect brands and consumers in real-time without delay.

Meerkat is an app that links to users’ Twitter feeds to let them stream live video footage. Brands are quickly jumping on board with this app because of its ability to directly access the consumer on a real-time basis without any lag-time that other apps impose.

“It’s all about relationship building via a more humanized brand,” said Vince Bates, account manager of digital marketing at Eastwick, San Francisco. “Meerkat live streams are very organic in nature. Audiences are watching unedited video that's happening in real-time.

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“Brands can see viewer comments and questions as they stream and then respond live," he said. "For example, if a customer asks to take a closer look at something in the video, the streamer can satisfy their request immediately.” 

The app launched in February and has caught the eye of marketers. The Miami Dolphins, The Tonight Show with Jimmy Fallon, Mashable, CNN, American Idol, Spotify, Red Bull, Starbucks and MasterCard are some of the brands leading the charge on Meerkat right now.

QUOTE OF THE DAY

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"Success is getting what you want. Happiness is wanting what you get."

By Dale Carnegie.

MOBILE MARKETING NEWS

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Days of mobile on the cheap are over: Forrester

Marketers face an uphill trek to catch up with mobile-savvy consumers, hampered by inadequate budgets and a lack of big-picture focus, according to a new Forrester Research report.

Although marketers are developing mobile applications, they put an inordinate amount of resources into project-based work and buying media instead of developing strategy and infrastructure to support long-term marketing goals. The findings suggest that marketers are ill-served by a provincial vision at a time when a broader strategy is needed to close the gap with consumers who are a step ahead.

“The days of mobile on the cheap are over,” said Julie Ask, vice president and principal analyst with Forrester Research, San Francisco. “Mobile moments are the next battleground for brands to win, serve and retain customers.

“They need to think differently about mobile and dig in,” she said.

QUOTE OF THE DAY

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"Develop success from failures. Discouragement and failure are two of the surest stepping stones to success."

By Dale Carnegie.

MOBILE MARKETING NEWS

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Phablet is killer mobile form factor with skyrocketing usage rate: report

Phablet usage is growing at almost four times the rate of medium-size smartphones thanks to strong media and entertainment consumption that positions the devices as mobile televisions, according to new data from Flurry Analytics.

Flurry’s research discovered that, between January 2014 and January 2015, usage of phablets such as the iPhone 6 Plus and the Samsung Galaxy Note grew 148 percent. With usage of full-size tablets shrinking, a key insight from the data is that marketers need to start thinking about how to take advantage of the growing phablet form factor.

“[The big news for marketers is] the increased real estate and faster processors in phablets enable for better video ad experiences for users,” said Simon Khalaf, vice president of Flurry Products at Yahoo. “It's like having a TV in your pocket.

“The most surprising data here is the fast rise of media and entertainment app usage on phablets,” he said. “With the bigger screen and faster processors, people are beginning to use phablets as more than a mobile phone, also as a mobile television.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"What hurts you today makes you stronger tomorrow."

By Unknown Author.

MOBILE MARKETING NEWS

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Hyundai enhances driving experience with Blue Link smartwatch app

Hyundai is attempting to enhance the driving experience even more for its customers by launching its 

Blue Link application for smartwatches to allow drivers to remote lock, unlock and unstart their vehicles, suggesting that more car manufacturers will begin rolling out similar capabilities for smartwatches.

The Blue Link app, which is available for Android and iOS mobile devices, features the remote abilities as well as other important service information to promote safety in driving. Users will be able to link the Blue Link smartwatch app with the Bluetooth in their smartphones to tap the options or use voice command.

“At CES this year there were a slew of wrist car apps: BMV with Samsung, Volvo with Ericsson, Jaguar with Intel,” said Gary Schwartz, CEO of Impact Mobile, New York. “The challenge is the ‘cool factor’ while overlooking long-term smart-car transformational goals.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"If there’s hope for the future, there is literally power in the present."

By Zig Ziglar.

G8APPZ: WHAT APP CAN DO FOR YOU

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about WHAT APP CAN DO FOR YOU.

QUOTE OF THE DAY

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"There’s something that is within you, there’s power within you, that’s greater than the world."

By Michael Beckwith.