G8APPZ: DID YOU KNOW?

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about facts about mobile apps.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"To the go-getter, a day without learning is like a day without breathing."

By Robin Sharma.

MOBILE MARKETING NEWS

#mobilemarketing #application

Platform Pulse: The week’s mobile news from Google, Facebook, Apple

In the first installment of a new column dissecting the week’s platform developments to uncover the  most significant news for mobile marketers, Google’s new algorithm favoring mobile-friendly sites looms large, but Facebook’s impressive numbers, including 800 million monthly active users on 

WhatsApp, could have just as big an impact for marketers in the long-term.

It was a busy week for mobile-related news from digital platforms. While much of the buzz went to the Apple Watch launch and Google’s algorithm update – referred to as mobile-geddon by some – Facebook also made significant moves forward with a new branded video program called Anthology, significant gains in mobile advertising and revelations about WhatApp’s growing prowess.

“Google’s mobile-geddon wasn’t the only big news,” said Mark Beccue, principal analyst at Mark Beccue Consulting Inc., Tampa, FL. “I think Facebook’s quarterly report was as big, showing their continued success in mobile advertising, along with the significance of the WhatsApp numbers.”

Savvy marketers will move quickly to address the need for mobile-friendly sites so as not to undermine their marketing efforts.

The WhatsApp numbers reinforce the belief that Facebook will move soon – possibly this year – to monetize the messaging platform. Marketers should keep an eye on developments here but do not need to move immediately.

Here is a summary of platform developments with implications for mobile marketers that happened during the week of April 20

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Dream big. Start small. Act now."

By Robin Sharma.

MOBILE MARKETING NEWS

#mobilemarketing #application

Ray-Ban keeps its coolness factor with comedic social media campaign

Sunglasses maker Ray-Ban is spinning a new take on the traditional campaign for change by appealing to the humorous side of consumers through social media. 

The movement, named #campaign4change, is organized by the Order of Never Hide, Ray-Ban’s “not-so-secret secret society” and includes a contest. The goal is to steer social media posts away from the traditional pictures of food and puppies, and do something different and interesting.

"A company or brand connecting to consumers can be likened to a human consuming food or drink in order to live," said Marci Troutman, CEO of SiteMinis, Atlanta, GA. "Consumers are the lifeline of a business and how they interact, engage, sign up and/or purchase is in direct association to how effective the company or brand engages their current and potentially new consumer base.

“It is critical to connect to consumers and the best way to do this is to connect to them where they are, i.e. mobile and social," she said.

Contestants create their own unique campaign for change, such as a campaign for “casual everydays” instead of casual Fridays, to make history, and one for saving the unicorns. Entries are submitted on social media and through the Never Hide mobile-optimized site for a chance to win a trip for two to an exclusive Ray-Ban event in New York.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The world is changed by your example, not by your opinion."

By Paulo Coelho.

MOBILE MARKETING NEWS

#mobilemarketing #application

Uber driving local commerce, boosting mobile presence through YP app

Uber is continuing to build its presence in the mobile marketplace by allowing consumers to order rides to businesses in their area from the YP local search mobile application, meeting accelerated demand for integration of mobile functionality and service.

Uber’s first integration with a local search site shortens the time between searching for a local business such as a hardware store or a movie theater and getting there to make a purchase. The partnership points to the power of mobile to generate more in-store traffic for local merchants by bridging the gap between online research and in-store commerce.

“YP is Uber’s first deal with a local search leader,” said Darren Clark, chief technology officer at YP, an online advertising company and directory publisher based in Tucker, GA. “It enables a win-win situation that creates both a more immersive, convenient, and seamless YP experience for consumers and supports the continued growth and success of local businesses and Uber’s growing workforce.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Our daily actions speak louder than our biggest words."

By Robin Sharma.

G8APPZ: MOBILE APPS FOR DENTIST

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about BUILDING MOBILE APPS FOR DENTIST.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit."

By Conrad Hilton.