"No matter how far wrong you’ve gone you can always
turn around."
By Unknown Author.
G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.
Friday, February 12, 2016
Wednesday, February 10, 2016
MOBILE MARKETING NEWS
Super Bowl mobile marketing finds groove before and after
game
Numerous brands delivered well-crafted mobile strategies
capitalizing on the excitement both before and after the Super Bowl,
overshadowing any efforts to drive engagement during the popular live event.
From mobile-driven giveaways to fun digital scavenger hunts
and attention-grabbing content, brands such as Budweiser, Coca-Cola and Jack in
the Box, among others, bet heavily on mobile-driven programs pre- and post-game to extend the life of
their significant investments in airtime during the Super Bowl. While some
reports suggesting social traffic was down during the Super Bowl this year,
there was also a focus on driving meaningful brand awareness and activation via
second-screen engagements during the game.
"Mobile as a major channel is somewhat of a godsend to
brands looking to get involved in the Super Bowl,” said Ted Dhanik, CEO of
engage:BDR. “Super Bowl TV spots are
extremely limited and coveted inventory - as such, they have hugely high
barriers to entry and are reserved for the big players.
“However, mobile traffic during the big game is a
significant opportunity- whether people are at home, at a bar, or at a party,
most of them have their phones on them, and many are engaging in social media
commentary, looking up stats, or just browsing,” he said.
Friday, February 5, 2016
MOBILE MARKETING NEWS
Ineffective mobile usage, ROI measurements are marketers’
downfalls: Forrester
Marketers’ failure to accurately invest in mobile channels
with appropriate budgets has resulted in a struggle to measure return on
investment, meaning that brands must fully integrate mobile with their
marketing strategies this year, according to a report from Forrester Research.
The research firm’s latest report identifies 2016 mobile
marketing and app trends, focusing on how brands can become key differentiators
in their respective industries by serving mobile moments to consumers in an
effort to revamp the customer experience. Many companies underinvested in
mobile last year, suggesting that the leaders of the pack – who maintain strong
mobile budgets – will effectively measure the channel’s return on investment in
2016.
“Mobile is the most disruptive change in consumer behavior
in years,” said Thomas Husson, vice president and principal analyst of
marketing and strategy at Forrester Research. “Marketers know this and they keep
saying mobile is strategic.
“However, reality is that they struggle measuring ROI of
mobile because they do not clearly articulate how mobile can serve their
marketing objectives and because they don't measure the right metrics.”
QUOTE OF THE DAY
"Let your imagination release your imprisoned
possibilities."
By Robert H. Schuller.
Wednesday, February 3, 2016
G8APPZ: TAKE YOUR BUSINESS ONLINE
#mobilemarketing #video
G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.
This video is about G8APPZ
Tuesday, February 2, 2016
MOBILE MARKETING NEWS
Super Bowl advertisers must
advance their mobile game with streaming
The National Football League is
furthering its content on streaming platforms, cognizant of the growing demand
for standalone viewing services on mobile devices, meaning advertisers must
adapt their Super Bowl strategies to include these platforms or risk being left
behind.
To commemorate the 50th
anniversary of the Super Bowl and to accommodate the shift in consumer viewing
habits, the NFL has taken to mobile to fully immerse its fans, and advertisers
should do the same. Viewers on the multitude of NFL digital properties will
have access to an array of exclusive content, interactive voting, social media
integration and ad extras, which means marketers need to get personal to keep
up with the new intimate viewing experience.
“The NFL has always looked to put
our content out in as many ways as possible to serve our fans,” said Alex
Riethmiller, spokeswoman at NFL Media. “As media consumption habits have
changed, with more video being consumed on digital platforms, it was a natural
for us to stream the Super Bowl.
“As everyone in the media
industry is seeing, mobile leads all other digital platforms when it comes to
content consumption, and typically by a large margin,” she said. “We see more
traffic to NFL Mobile on an NFL Sunday than to NFL.com.
“And so, whether it is a piece of
breaking news, a fantasy update, a highlight clip or a live stream of Super
Bowl 50, mobile is at the center of our focus for our digital efforts.”
QUOTE OF THE DAY
"You must have long term goals to keep you from being
frustrated by short term failures."
By Charles C. Noble.
Monday, February 1, 2016
MOBILE MARKETING NEWS
Webinar on Feb. 25: Mobile roadmap
for retailers: How to prepare for 2016 and beyond
As the dust settles on another
hopefully hectic holiday season, brands and retailers are turning their
attention to 2016 and beyond. Constantly trying to keep ahead of the
competition, retailers are working hard to align their digital roadmap with
shifting consumer expectations. Alas, gone are the days when companies could
throw together a responsive HTML Web application - now consumers expect native experiences
throughout the buyer’s journey allowing them to
buy anywhere at any time with just one swipe of their phone.
Join Alexander Ringsdorff and
Margie Bell from sponsor NewStore on Feb. 25 at 2 p.m. to 3 p.m. ET for an
educational webinar where they will explain what to include in your digital
roadmap for the coming year. Attendees will learn how to:
- Meet customer demands with a
mobile-first approach
- Implement new internal processes
to support the adoption of mobile technology
- Manage employees to maximize the
use of mobile technology
Attendees will walk away with the
tools and knowledge to begin their roadmap and monitor for the next three
months, six months and 12 months.
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