G8APPZ: MOBILE APPS FOR HOTELS

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G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about building mobile apps for hotel.

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"The only person you should try to be better than, is the person you were yesterday."

By Unknown Author.

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Comedy Central’s Broad City fast-forwards audience engagement via GIF keyboard

In a reflection of the latest trend surrounding messaging platforms, Comedy Central’s Broad City is enabling viewers to download a mobile keyboard featuring GIFs of the show’s outgoing cast, driving excitement among audiences even after episodes air.

The Broad City keyboard campaign is powered by mobile messaging platform Snaps, which entered into a partnership with GIF aggregator site Giphy just last week. Snaps will allow its platform customers to continue long-lasting consumer engagement by adding GIFs into their keyboards, a new capability that will likely resonate with mobile savvy millennials.

“Broad City is a perfect candidate for a branded keyboard,” said Christian Brucculeri, CEO of Snaps. 

“The show has a core audience of engaged fans and perfect content to use in mobile messaging – it's timely, funny, and infinitely shareable.

“In addition, Comedy Central has had tremendous success in the past with its keyboard because it’s one of the most innovative companies in the market in terms of social strategy. It has seen millions of shares in messaging, and its strategy of updating content every week around new episodes helps drive even more engagement.”

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"What the caterpillar calls the end of the world, the master calls a butterfly."

By Richard Bach.

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Cracker Jack brings iconic prizes to mobile via gamified twist

Frito-Lay’s Cracker Jack brand is bringing a fresh digital approach to its well-recognized packaging promising a prize inside by allowing consumers to download an augmented reality mobile application, scan a sticker in the snack pack and engage with four interactive baseball-themed experiences.

With baseball season getting into full swing, Cracker Jack is seeking to ramp up brand awareness and customer engagement by digitizing its most iconic experience: uncovering the prize located within its snack packages. Now, consumers can download the Blippar app and scan the sticker inside their Cracker Jack package to play one of four available mobile games or superimpose a picture of themselves on a baseball card shareable through social media.

“Interactive mobile experiences are becoming more and more ubiquitous in the consumer journey, so it makes sense that food marketers meet their customers where they are – on their cell phones,” said Omaid Hiwaizi, president of global marketing at Blippar. “Food is, by nature, often a social experience that is shared with family and friends, so interactive mobile marketing that consumers naturally feel inclined to share with others is a strong fit.

“Cracker Jack is a fun snack people relate with sharing. Using Blippar’s augmented reality technology; they can now share their experience in a new, fun way.”

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"The problem is not the problem; the problem is your attitude about the problem.”

By Captain Jack Sparrow

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Mobile M&As increase 35pc on wave of branded content interest: report

The number of mobile-related merger and acquisition deals rose 35 percent during the first quarter of 2016 as businesses looked to beef up capabilities related to mobile distribution of branded content, analytics and machine learning, according to a new report from Berkery Noyes.

The pace of growth in the mobile segment outpaced the overall online space, where deal volume increased 12 percent for a total of 716 transactions. Interest in cloud computing remained strong with SaaS and cloud the most active segment, gaining 20 percent in deal volume in the first quarter and representing 30 percent of aggregate volume year-to-date. 

“We expect this momentum to carry on throughout the rest of the year,” said Vineet Asthana, managing director at Berkery Noyes.

“The focus will be on building products and tools to distribute branded content while maintaining a heavy focus on analytics and machine learning tools,” he said.

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"If you really want something, and really work hard, and take advantage of opportunities, and never give up, you will find a way."

By Jane Goodall.

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See, hear, and touch: Brands capitalize on human senses to drive mobile value

A flurry of interactive features on branded digital experiences show how marketers are broadly ramping up mobile-first utility by appealing to the key human senses of touch, hearing and sight.

Marketers are increasingly embracing Tinder-like swiping, image recognition and voice recognition for a variety of mobile-driven experiences that are easier and more convenient than ever. As opposed to the few standalone examples from previous years, there is a much bigger migration beyond desktop interfaces to embrace mobile-first approaches in 2016.  

“All marketers are thinking about how to engage their audiences on mobile - it has become an absolute imperative,” said Jeremy Lockhorn, vice president of emerging media at Razorfish. 

“Smartphones have nearly reached saturation, two-thirds of digital media time is happening on a mobile device, and one in five millennials never uses a desktop computer.

“As people spend more time on the device they also get more comfortable with the unique interface it presents,” he said. “Developers likewise have been relying less on interface conventions carried over from the desktop era and more on mobile-first conventions.

“Virtual personal assistants like Cortana and Siri are also getting ever more sophisticated, leading to increased usage.”

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"If you play it safe in life, you’ve decided that you don’t want to grow anymore."

By Shirley Hufstedler