Quote of the day

#quoteoftheday #mobilemarketing 

“The people who want to stay in your life will always find a way!”

Tapjoy teams with Moat to demonstrate value of in-app rewards

Dive Brief:

• Tapjoy Inc., a service that connects mobile advertisers with game developers, and measurement provider Moat Inc. are working together to produce viewership data on mobile video ads. Tapjoy helps marketers reach audiences with in-app ads that offer rewards to consumers for watching and responding to video commercials.
• Tapjoy’s in-app video ads delivered 98% viewability and 81% completion rates during the first three months of this year, the company said in a statement. Its software is embedded in about 15,000 mobile apps and reaches 520 million active users a month.
• Moat, which provides analytics for advertisers, was bought last month by database giant Oracle Corp. and rolled into its Oracle Data Cloud, which caters to the media industry with data and analysis. Moat’s customers include ESPN, Facebook, Procter & Gamble, Snapchat, Unilever and YouTube.

Dive Insight:

As with any advertising medium, measurement is a critical component of determining whether ad budgets are being spent effectively. As mobile ad blockers seek to confound marketers, they are considering the ways they can reach a target audience with a variety of measures, including in-app rewards. For gaming apps, those rewards can include points toward premium features, virtual currency, bonus levels or upgrades. For brands, sponsoring rewards in gaming apps can be a way to get in front of a mobile audience that acknowledges ads as an interruption and builds in a value exchange for users' time. 

Tapjoy has produced research about the engagement of mobile gamers, including a study this year that gamers say they feel more focused, happier and more engaged on gaming apps than on social networking apps. Consumers are 2.4x more likely to feel bored on social apps than gaming apps, and 60% more likely to feel stressed, its study found.

The positive sentiment toward mobile games doesn’t necessarily translate into warm and fuzzy feelings about advertising, though. About 60% of smartphone users defined a positive experience as one where the mobile ad wasn’t disruptive, according to a study this year by Forrester Research. In that case, marketers need to consider how in-app rewards enhance the user experience instead of detracting from it.

#MobileMarketing #Application

Quote of the day

#quoteoftheday #mobilemarketing 

“Stay patient & trust your journey!”

Snapchat loyalty leaves little room for other social media

Dive Brief:

• Snapchat users are so loyal to the mobile messaging application that they're harder to reach through other social media, according to a study by AppAnnie. On any given day, 93% of Snapchat’s daily users in the U.S. don’t use WhatsApp, 81% don’t use Twitter and 61% don’t use YouTube. Also, 58% don’t use Facebook Messenger, 46% don’t use Instagram and 35% don’t use Facebook. 
• That’s not to say that Snapchat users completely exclude those other apps. In fact, they show the most overlap with Facebook, Instagram and Messenger, AppAnnie’s survey found. 
• In the U.K., Snapchat users show a significant daily overlap with WhatsApp.

Dive Insight:

AppAnnie’s research indicates a trend that’s seen with app usage in all categories: Mobile users are gravitating toward a handful of preferred social media apps and sticking with them. Social app users don’t view them as interchangeable, AppAnnie notes in its blog.

The fragmentation of the social app audience means that brand marketers need to customize their advertising for the needs of these various groups. Snapchat is especially popular among mobile users ages 18 to 34, who consider sharing photos and messages with each other as an engaging form of entertainment, per a Statista report.

The best approach, AppAnnie notes, is to study the social app habits of a target audience and learn how they communicate and respond to marketing messages. It’s also critical to know how those consumers spend their time among mobile media.

#MobileMarketing #Application

Quote of the day

#quoteoftheday #mobilemarketing 

“One Day or day One. You Decide!”

Quote of the day

#quoteoftheday #mobilemarketing 

“Life is like a roller coaster. It has its ups and downs. But its you choice to scream or enjoy the ride!”

Quote of the day

#quoteoftheday #mobilemarketing 

“Don’t wait for the perfect moment, take the moment and make it perfect!”

McDonald's expands Uber delivery after successful test

Dive Brief:

·         Uber and fast-food chain McDonald’s are building their mobile ordering and delivery service with the addition of several cities by the end of June, according to a report in Crain's Chicago Business. The ride-hailing service’s UberEats application has been in tests with about 220 McDonald’s stores in Miami, Orlando and Tampa since January. McDonald’s didn’t say which cities will be part of the expansion during its quarterly call with investors this week.

• The UberEats app, which is replacing the UberRush service that will be shuttered on May 8, has allowed mobile users to order anything from the regular McDonald’s menu. The restaurants package the meal for delivery and hand it off to an Uber driver. A flat fee of $4.99 is added to the customer’s Uber bill.

·         McDonald’s Chief Executive Officer Steve Easterbrook said the company will gradually "put more marketing muscle" behind the delivery service as it gets more experience with mobile ordering and customers change their behaviors.

Dive Insight:

Uber needs some public victories after this year’s repeated scandals, including sexual harassment allegations, a viral video of CEO Travis Kalanick’s argument with a chauffeur and a lawsuit from drivers for Lyft, a major competitor. Demonstrating that UberEats delivery can help build business for a major established brand like McDonald’s would improve Uber’s image.

UberEats delivery is also important for McDonald’s, which has struggled to regain relevance as consumer's eating habits have changed by improving customer service and revamping its menu to appeal to millennials — who like to eat out or order in but often not with fast food chains. A top McDonald’s franchisee last year found that 80% of that key demographic had never tried a Big Mac, according to a report by The Wall Street Journal.

UberEats looks like a good fit for McDonald’s, which gets about 70% of its U.S. business from drive-through windows, while urban customers are more likely to take food to go instead of dining in the restaurant, Crain’s Chicago Business reported. Apps like Caviar, DoorDash, GrubHub, Postmates, Seamless and Yelp Eat24 also provide McDonald’s ordering in some regions.

#MobileMarketing #Application

Quote of the day

#quoteoftheday #mobilemarketing 

“H.O.P.E – Hold On Pain Ends!”

Quote of the day

#quoteoftheday #mobilemarketing 

“Everything Happens for a reason!”