Friday, May 30, 2014

MOBILE MARKETING NEWS


4 out of 5 Consumers Use Their Smart Phones to Shop or Book

Since our mobile phones and tablets appear to be glued to our hips, it’s only natural to imagine that these tools would play a role in the buying process – whether in terms of product research or the actual completion of mobile-based sales.

In fact, the data is quite clear on this point.  Consumers are using their smartphones to shop, and they’re doing so in greater numbers than ever before.


As a result, your business needs to be prepared.  In an ideal world, every website that sells products would offer a fully-functional, mobile-optimized site version that allowed consumers to browse, research and purchase products – all from the comfort of their digital devices.


QUOTE OF THE DAY


"My pain may be the reason for somebody’s laugh. But my laugh must never be the reason for somebody’s pain."

By Charlie Chaplin.




Thursday, May 29, 2014

QUOTE OF THE DAY


"People often say that motivation doesn’t last. Well, neither does bathing-that’s why we recommend it daily."

By Zig Ziglar


Wednesday, May 28, 2014

G8APPZ: Day Care Centre


G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is aboutwhy a Day Care Centre Needs App.


QUOTE OF THE DAY


"If you are willing to do only what’s easy, life will be hard. But if you are willing to do what’s hard, life will be easy."

By  T. Harv Eker.





Tuesday, May 27, 2014

MOBILE MARKETING NEWS


Hotels Go Local : Destination Marketing Now Focus of Big Brand Hotels

Big brand hotels are finally getting it.

Names like Red Lion and Hotel Indigo are realizing the importance of destination marketing and are featuring the adventures, history and culture of their communities on their websites. Learn more in this article from Advertising Age.


QUOTE OF THE DAY


"The future belongs to those who believe in the beauty of their dreams."

By  Eleanor Roosevelt.


Monday, May 26, 2014

MOBILE MARKETING NEWS


Spring Marketing Tune Up

So the clocks have sprung forward – it’s time for your marketing to do the same! We’re all about inspiration at Firepoint Media, so let’s get this Spring started with some fresh inspiration! We have provided a collection of tools to help you give your business a spring marketing tune up.


QUOTE OF THE DAY


"Never give up. When your heart becomes tired, just walk with your legs-but move on."

By  Paulo Coelho.



Friday, May 23, 2014

MOBILE MARKETING NEWS


Think There’s Nothing New Under the Email Marketing Sun? Think Again

It’s been called “boring” and said to be “dying” for years now, but email keeps forging on and, incredibly, still has an ROI that consistently ranks very, very high when compared to other marketing tactics. Already in 2014 it’s reported that total sales from email are at 23% for most companies, an increase from 18% just last year.


QUOTE OF THE DAY


"If it’s not messy, It’s not real growth."

By Robin Sharma.


Thursday, May 22, 2014

MOBILE MARKETING NEWS


Readers Reveal Poor Recall for Native Ads

According to an insightful new report from NativeMobile, native ads may not be as memorable as many brands might have hoped. New information cited in Monday’s report reveals that readers are admitting to having poor recall when it comes to native ads. That is, most readers don’t remember what the ads were about.


QUOTE OF THE DAY


"Knowing is not enough, we must apply. Willing is not enough, we must do."

By Bruce Lee


Wednesday, May 21, 2014

G8APPZ: WHAT APP CAN DO FOR YOU


G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about what G8APPZ CAN DO FOR YOU.


QUOTE OF THE DAY


"Just keep moving forward and don’t give a shit about what anybody thinks. Do what you have to do, for you."

By  Johnny Depp.


Tuesday, May 20, 2014

MOBILE MARKETING NEWS


Mobile Advertising Has a New FAN

On Wednesday, Facebook didn’t disappoint. With the world’s attention turned toward San Francisco for its F8 conference, Facebook unveiled its long-rumored mobile ad network called Facebook Audience Network – or “FAN.”


QUOTE OF THE DAY


"By doing what we are afraid to do because it’s beyond our comfort zone, we grow in confidence."

By  Robin Sharma.


Thursday, May 15, 2014

MOBILE MARKETING NEWS


Millennials Dig Mobile Marketing

With mobile adoption and reliance accelerating rapidly in recent years, marketers are having a difficult time reaching and connecting with mass audiences in any meaningful way through traditional marketing and advertising tactics.


QUOTE OF THE DAY


"It doesn’t matter if you win by an inch or a mile winning’s winning."

From the movie of FAST AND THE FURIOUS.


Wednesday, May 14, 2014

TAKE YOUR BUSINESS ONLINE TODAY


G8Appz is a mobile application development and Internet marketing
company, building mobile applications for iPhone, iPad, Android devices, as
well as mobile web apps. We provide a wide range of specialized and custom
services to industries ranging from events to video games and can work with any
company or organization to implement a mobile application strategy.

This video is about HOW G8APPZ HELP TO TAKE YOUR BUSINESS
ONLINE .


QUOTE OF THE DAY


"If someone offers you an amazing opportunity and you’re not sure you can do it, say yes-then learn how to do it later."

By  Richard Branson.


Tuesday, May 13, 2014

MOBILE MARKETING NEWS


Gartner: Digital Marketing Budgets to Climb 10% This Year

Digital marketing budgets are on the move. That’s according to a new report from Gartner. Gartner’s newest survey reveals that digital marketing budgets will rise by 10 percent this year, following a double-digit percentage increase last year.


QUOTE OF THE DAY


"Your mastery depends on focus, patience and practice. Not on luck."

By  Robin Sharma.


Monday, May 12, 2014

MOBILE MARKETING NEWS


Mobile Marketing Best Practice in the year 2013

Mobile Marketing Best Practice in the year 2013 related news article includes many valuable information. Guidelines & Best Practices, guidelines are intended to cover the measurement and disclosures related to dynamic, in-application advertisements that appear on mobile devices. These guidelines are not intended at this time to cover the following: hard-coded advertising, or sponsorships or advertising in a non-mobile environment (the nature of the environment generally can be determined based on the operating system used to access the advertisement).


This document is principally applicable to organizations involved in the mobile industry, mobile Marketing Best Practice in the year 2013 that develop mobile applications that facilitate advertising delivery to consumers. Additionally the measurement-related practices can be applied to third-party measurement organizations in the mobile industry. This guideline is intended as a guide to accepted practices, as developed by the IAB, MMA and MRC. In addition, mobile application advertising planners and buyers can use this document to assist in determining the quality of ad measurements and the completeness of disclosures.


QUOTE OF THE DAY


"Take risks and conquer your fears."

By Unknown Author.


Friday, May 9, 2014

MOBILE MARKETING NEWS


Creating Customer Loyalty

Regardless of which type of mobile marketing strategies a company employs, it provides them with unprecedented access to their customers. A growing percentage of brands today don’t just want to get their name or products in front of customers, they want to build a relationship with them. By using mobile marketing, brands can incorporate themselves directly into the lives of their customers in incredibly powerful ways.

When customers are regularly getting personalized special messages, relevant coupons and other information or entertainment from a brand, they will become more connected and therefore more loyal to that company. The business benefits from the ongoing purchases that these customers make, the information they can gather from the customers on how to improve their products or services as well as the free word of mouth marketing that that great brand advocates provide.

Without question, mobile marketing provides businesses with direct access to their customers in ways which weren’t possible even just a short time ago. The companies that leverage this technology best will reap the rewards and gain significant market share.

Which companies do you engage with on your phone or tablet?




QUOTE OF THE DAY


"The future depends on what we do in the present."

By  Mahatma Gandhi.


Thursday, May 8, 2014

MOBILE MARKETING NEWS


The features  of mobile marketing

GPS Based Marketing – Nearly all smart phones today have a Global Positioning Satellite (GPS) system built in.  It is possible for businesses to identify when people are near their store and automatically send them customized messages to drive walk-in traffic and additional sales.

Mobile Search – All the major search engines today take into account the physical location of the person doing the search.  When brands optimize their web presence properly, they can show up when people search for terms related to their business from anywhere in the surrounding area.

Mobile Applications – Many companies today are creating their own apps, which can be downloaded onto most types of smart phones.  They can then use these apps to make special offers, send out surveys, or provide any type of information to their customers. They are also great for customer loyalty and custom push notifications based on each users actions on the app.




QUOTE OF THE DAY


"When everything seems to be going against you, remember that the airplane takes off against the wind, not with it."

By  Henry Ford.


Wednesday, May 7, 2014

G8APPZ: MOBILE APPS TO PROMOTE YOUR BUSINESS


G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.


This video is about HOW G8APPZ HELP TO PROMOTE YOUR BUSINESS
.


QUOTE OF THE DAY


"The way you do one thing defines the way you’ll do everything. Every act matters."

By  Robin Sharma.


Tuesday, May 6, 2014

MOBILE MARKETING NEWS


MOBILE COMMERCE DOUBLES IN A YEAR ( 2013)

23.2 per cent of online sales came from mobile devices in Q2, 2013, according to figures from IMRG and Capgemini. That’s up from 11.6 per cent in Q2, 2012 – exactly double.

That figure lags slightly behind the 34 per cent of visits to online retailers which come from mobile, though IMRG and Capgemini note that desktop bounce rates are on the rise, up to 26 per cent for the year so far, compared to 21.7 per cent in 2010. “There appears to be a correlation between the surge in mobile commerce over the past 3 years and the rise in visitor bounce rates on e-retail websites,” said Tina Spooner, chief information officer at IMRG. “While consumers have generally become more confident in using their mobile devices as a shopping tool, the latest data suggests they have also become more demanding. “Higher search volumes will inevitably result in an increase in bounce rates as shoppers will often compare products and pricing across several brands.


However, by offering an engaging and relevant experience for customers across all channels retailers will ultimately achieve the end goal of higher conversion rates and an increase in customer loyalty.” There was also a significant rise in click-and-collect sales in Q2, reaching a record high of 16 per cent of online sales for multichannel retailers, up 33 per cent year-on-year.


QUOTE OF THE DAY


"There is no elevator to success. You have to take the stairs."

By  Jody Hedlund.


Monday, May 5, 2014

MOBILE MARKETING NEWS


Good Relations for Mobile Commerce


With Good Relations, restaurants, hotels, rental car companies, and retailers can send daily offers, opening hours, and menu cards directly to a huge number of different Smartphone applications. No need to prepare individual feeds for each application that you want to support.


QUOTE OF THE DAY


"Don’t chase people. Be yourself, do your own thing and work hard. The right people-the ones who really belong in your life-will come to you. And stay."

By Will Smith.