The features of
mobile marketing
GPS Based Marketing – Nearly all smart phones today have a
Global Positioning Satellite (GPS) system built in. It is possible for businesses to identify
when people are near their store and automatically send them customized
messages to drive walk-in traffic and additional sales.
Mobile Search – All the major search engines today take into
account the physical location of the person doing the search. When brands optimize their web presence
properly, they can show up when people search for terms related to their
business from anywhere in the surrounding area.
Mobile Applications – Many companies today are creating
their own apps, which can be downloaded onto most types of smart phones. They can then use these apps to make special
offers, send out surveys, or provide any type of information to their
customers. They are also great for customer loyalty and custom push
notifications based on each users actions on the app.
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