Creating Customer Loyalty
Regardless of which type of mobile marketing strategies a
company employs, it provides them with unprecedented access to their customers.
A growing percentage of brands today don’t just want to get their name or
products in front of customers, they want to build a relationship with them. By
using mobile marketing, brands can incorporate themselves directly into the
lives of their customers in incredibly powerful ways.
When customers are regularly getting personalized special
messages, relevant coupons and other information or entertainment from a brand,
they will become more connected and therefore more loyal to that company. The
business benefits from the ongoing purchases that these customers make, the
information they can gather from the customers on how to improve their products
or services as well as the free word of mouth marketing that that great brand
advocates provide.
Without question, mobile marketing provides businesses with
direct access to their customers in ways which weren’t possible even just a
short time ago. The companies that leverage this technology best will reap the
rewards and gain significant market share.
Which companies do you engage with on your phone or tablet?
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