Some ideas of how to check how your business measures up in
the mobile world
Check in with Google Analytics to see how much of your
website traffic is coming in from a mobile device. It’s probably a lot higher than you realized. Compare it to last year if possible to see
the percentage increase.
Check out your website on several different mobile and
tablet devices. Does your website
represent you appropriately on a smaller device or is there some work to be
done? Is it easy to use? Easy to click and navigate?
Get Found – Make sure people can easily find your address as
soon as they Google you. This is
especially important if you are a brick and mortar business. Log on to Google Places and the like and
claim your listing or improve your listing.
Review Your Business Reviews - Find out what people are saying about you on
Yelp and other online review sites.
Check it out from your phone to get a quick snapshot. Take these reviews seriously and think about
how you can either: a) boost customer feedback if needed or b) utilize already
5-star reviews to drive more loyalty and word-of-mouth referrals.
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