It’s all about the reach!
The typical U.S. mobile subscriber between the ages of 35
and 44 will now send or receive MORE text messages, on average, than make phone
calls. Reach them at the restaurant with a 10% off coupon, or give them a
chance to buy tickets for the next game right after a big win—while they are
still clapping! Break through and alert them during a storm when the internet
and phone lines are dead. This is all immediate and highly targeted REACH, and
only a few examples of the power of mobile marketing. No wonder short codes
have become increasingly popular as the new media channel to communicate with
mobile consumers.
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