G8APPZ: DID YOU KNOW?

#mobilemarketing #video          

G8Appz is a mobile application development and Internet marketing
company, building mobile applications for iPhone, iPad, Android devices, as
well as mobile web apps. We provide a wide range of specialized and custom
services to industries ranging from events to video games and can work with any
company or organization to implement a mobile application strategy.

This video is about THE FACTS ABOUT MOBILE APPS.

QUOTE OF THE DAY

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"Remember that sometimes not getting what you want is a wonderful stroke of luck."

By Dalai Lama .

MOBILE MARKETING NEWS

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Holiday shopping delivers social commerce gains, mobile frustrations

New research from several sources last week shows that while mobile sales are growing this holiday season, users are frustrated with the mobile shopping experience and that social commerce could be next year’s fastest rising star.

QUOTE OF THE DAY

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"Winners are not afraid of losing. But loses are. Failure is part of the process of success. People who avoid failure also avoid success."

By Robert Kiyosaki.

G8APPZ: MOBILE APPS FOR DENTIST

#mobilemarketing #video          

G8Appz is a mobile application development and Internet marketing
company, building mobile applications for iPhone, iPad, Android devices, as
well as mobile web apps. We provide a wide range of specialized and custom
services to industries ranging from events to video games and can work with any
company or organization to implement a mobile application strategy.

This video is about HOW G8APPZ HELP FOR DENTIST.

QUOTE OF THE DAY

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"What is success? When your ‘Signature’ changes to ‘Autograph’ ."

By Dr. APJ Abdul Kalam.

MOBILE MARKETING NEWS

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Apple Pay’s growth increases pressure on retailers to jump on board

Apple Pay continues to add more partners, including a number of new banks, which will drive perceived value for consumers and encourage more banks as well as retailers to jump on board.

QUOTE OF THE DAY

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"Long term success only comes after many short term failures."

By Billy Cox.

MOBILE MARKETING NEWS

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Unique strategies

Return Path’s data shows that last month, mobile opens surged on the Sunday after Thanksgiving, when consumers were at home sorting through the first wave of email offers from retailers.

However, on Cyber Monday, email opens surged on desktops as consumers opened their inboxes at the office.

The takeaway for marketers is that, increasingly, mobile does not necessarily mean that users are on the go. Instead, consumers are engage with mobile when they are not at work, meaning marketers need to develop unique timing and tone strategies for mobile email campaigns likely to be reaching people at home.

Another finding is the ongoing importance of iPads for email marketers.

While much has been of the fact that iPad sales are declining, they still make up more than 20 percent of the share of opens on iOS devices.

There are also differences in mobile engagement rates by country. In Britain, 62 percent of emails are opened on mobile while in the United States, just 48 percent are opened on mobile. In Australia, the rate is 47 percent, Canada 40 percent, France 36 percent, Germany 35 percent and Brazil 33 percent.

“Marketers need to be prepared for consumer interactions, specifically to email, across multiple devices and platforms from a design and usability standpoint,” Mr. Sather said.

QUOTE OF THE DAY

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"Cut your excuses in half and double the amount of action you take."

By Robin Sharma.

G8APPZ: MOBILE APPS FOR HOTELS

#mobilemarketing #video          

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about HOW G8APPZ HELP FOR HOTEL..

QUOTE OF THE DAY

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"Close all your escape routes. Burn all your plan bs and get busy doing that dream that only you were built to do."

By Robin Sharma.

MOBILE MARKETING NEWS

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Retail email

Mobile usage reached 50 percent of all email opens for the first time in November 2013 and continued to dominate throughout last year’s holiday season.

Mobile usage then started to decline in January of this year and reached it lowest point in May.

However, mobile email open rates are higher in some verticals than others.

Consumers opened 60 percent of emails from apparel retailers from a mobile device.

In banking, the rate was 51 percent, finance 41 percent, food and beverage 38 percent, media and entertainment 20 percent and travel 30 percent.

QUOTE OF THE DAY

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"The size of your success is measured by the strength of your desire the size of your dream and how you handle disappointment along the way."

By Robert Kiyosaki.

MOBILE MARKETING NEWS

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Why are mobile email open rates declining?

Mobile email opens appear to be plateauing with less than half of emails opened on a mobile device in November, down from last year when the rate topped 50 percent, according to new data from Return Path.

The findings suggest that consumers are continuing to engage in multi-screen use of email and not necessarily embracing mobile exclusively to read emails. The key takeaway for email marketers is that they need to continue to create campaigns for a multitude of devices.

“The decline in mobile email open rates year-over-year by 1 percent is relatively insignificant,” said Tom Sather, senior director of email research at Return Path. “This is the first year where we didn't see month-over-month increases in mobile email consumption.

“This signals that mobile usage has perhaps reached a mature stage,” he said. “U.S. smartphone penetration is currently at 72 percent so we're seeing signs of saturation, and mobile and email-on-mobile is experiencing a plateau as opposed to a decline.”

QUOTE OF THE DAY

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"We learn to walk by falling down. If we never fell down, we would never walk."

By Robert Kiyosaki.

MOBILE MARKETING NEWS

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4 trends developing in content marketing in 2015

Trend #4: Hispanic content

Brands have been slow to create branded content for the Hispanic market, yet data consistently demonstrates that Hispanics are some of the most active in digital engagement (see Forrester report).

The trend will be to create bicultural content that has broader impact than Hispanic-only content, and target towards Latinas who, according to Alma, hold disproportionate influence on buying decisions in Hispanic households.

Publishers can take advantage of this shift by tapping into brand spend on content marketing distribution.

According to OneSpot, a content marketing software vendor, brands spend 30 percent of their content marketing budgets on distribution, and 59 percent of brands say they intend to increase this over the next year.

PUBLISHERS HAVE experience in creating sponsored page experiences, but tapping into content marketing requires delivering audience scale to a destination site and adding more consumer insights post-campaign. These are two areas on which publishers have typically not focused.

While some publishers are building out these capabilities themselves, most are working with technology vendors such as acuteIQ that help publishers increase ad sales from content marketing.

Next year will represent a period when the value of content marketing becomes more measurable and targeted. This represents an opportunity for brands to get better ROI from their investment and an opportunity for publishers to tap into a new form of advertising revenue.

QUOTE OF THE DAY

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"Do not get upset with people or situations, both are powerless without your reaction."

By Unknown Author.

MOBILE MARKETING NEWS

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4 trends developing in content marketing in 2015

Trend #3: Multiscreen story-telling

Most content is nowadays designed for consumption online. However, users are spending more time on mobile devices.

Marketing research from YuMe has demonstrated that branded content viewed across multiple screens increases awareness and engagement.

Brands will start to create content optimized for mobile usage – for example, shorter-form, mobile 

Web-based – and create story arcs that are designed to engage across online, mobile and connected television devices. A good example of this is a campaign by Ford Europe for its heated windshield product.

QUOTE OF THE DAY

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"You have two ears and one mouth. Follow that ratio. Listen more, talk less."

By Unknown Author.

G8APPZ: MOBILE APPS FOR SMALL BUSINESS

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G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about HOW G8APPZ HELP FOR SMALL BUSINESS  .

QUOTE OF THE DAY

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"When everything seems to be going against you, remember that the airplane takes off against the wind, not with it."

By Unknown Author.

MOBILE MARKETING NEWS

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4 trends developing in content marketing in 2015

Trend #2: Brand-safe experiences

Brands are increasingly wary of traditional media advertising where their content was placed on sites that promised premium exposure, but too often saw their content distributed across sites with poor ad visibility or outright click-fraud.

As brands have started to invest in long-form video content, they have begun either hosting it on their own site (see The North Face) or placing it on the sites of premium publishers (see Alliance Wake).

This is part of a general trend away from placing content on social media sites, such as YouTube, which offer brands no opportunity to own their audience data or retarget the audience without paying advertising fees.

QUOTE OF THE DAY

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"Your assumptions are your windows on the world. Scrub them off every once in a while, or the light won’t come in. Staying alive is not enough"

By Alan Alda.

MOBILE MARKETING NEWS

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4 trends developing in content marketing in 2015

Trend #1: Post-viral world

According to TubeMogul, 53 percent of all videos have less than 500 views. The sooner everyone realizes that not all videos will go viral, the quicker we can all move on to thinking what value can be obtained from making great content.

A recent report by the Content Marketing Institute mentioned that only 48 percent of companies have a documented content strategy and only 21 percent succeed in tracking ROI.

Therefore, we expect brands to start to better measure the value of content marketing and consider it a great tool to obtain audience insights on their customers.

QUOTE OF THE DAY

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"Always do your best. What you plant now, you will harvest later."

By Og Mandino.

MOBILE MARKETING NEWS

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Trends developing in content marketing in 2015

Content marketing has shown tremendous growth in 2014, but what are some of the trends to look out for in 2015? How can brands and publishers take advantage of these trends?

According to the Content Marketing Institute, 93 percent of business-to-business marketers are using content marketing and 42 percent believe that their programs are effective.

Brands have continued to report good results from content marketing.

For example, Mark Yolton, vice president of digital at Cisco Systems, said, “Our video and webcast content in Q3 2014 generated about 1,200 net new names ... and $13 million in sales-qualified leads.”

As we look ahead into 2015, what are some of the trends we should see developing?

QUOTE OF THE DAY

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"Your dream doesn’t have an expiration date. Take a deep breath, and try again."

By Unknown Author.

MOBILE MARKETING NEWS

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Dove, Kohl’s generate the most love on social media

Unilever personal care brand Dove and retailer Kohl’s landed at the top of social media relationship platform Hootsuite’s monthly Love List acknowledging the brands that saw the most love on social media in October.

The Love List ranks more than 450 top worldwide brands and uses data from Hootsuite’s social monitoring, listening and advanced analytics system to sort through hundreds of millions of social media posts. October’s list also includes Friskies, Avon, The CW and TripAdvisor in its top ten.

“When determining success on social media, most brands get caught up simply tallying the standard signifiers of engagement — likes, retweets, etc.,” said Mark Pascarella, general manager of Hootsuite Analytics, Cambridge, Mass. “But ‘like’ isn’t love, and true brand health is based on more than success in one social metric or sheer popularity.

“We wanted to create a way for brands to measure and compare the sentiment of their audience’s conversation about their brand, to better facilitate engagement and help them to improve their content strategy.”

QUOTE OF THE DAY

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"Let your dreams be bigger than your fears and your actions louder than your words."

By Unknown Author.

G8APPZ: TAKE YOUR BUSINESS ONLINE

#mobilemarketing #video          

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about HOW TO TAKE YOUR BUSINESS ONLINE.