Retail email
Mobile usage reached 50 percent
of all email opens for the first time in November 2013 and continued to
dominate throughout last year’s holiday season.
Mobile usage then started to
decline in January of this year and reached it lowest point in May.
However, mobile email open rates
are higher in some verticals than others.
Consumers opened 60 percent of
emails from apparel retailers from a mobile device.
In banking, the rate was 51
percent, finance 41 percent, food and beverage 38 percent, media and
entertainment 20 percent and travel 30 percent.
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