4 trends developing in content marketing in 2015
Trend #3: Multiscreen story-telling
Most content is nowadays designed for consumption online.
However, users are spending more time on mobile devices.
Marketing research from YuMe has demonstrated that branded
content viewed across multiple screens increases awareness and engagement.
Brands will start to create content optimized for mobile
usage – for example, shorter-form, mobile
Web-based – and create story arcs
that are designed to engage across online, mobile and connected television
devices. A good example of this is a campaign by Ford Europe for its heated
windshield product.
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