MOBILE MARKETING NEWS

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IBM taps into Weather Channel's immense mobile power

IBM has acquired the Weather Channel’s digital and mobile properties as well as its data assets, enabling the technology company to tap industry-leading application capabilities and weather information as it seeks a bigger mobile role.

The Weather Channel is the fourth most used app in the United States and IBM is looking to harness the power behind it to better serve B2B partners from a technology standpoint. The acquisition also means access to significant weather data and consumer behavior through its properties, which can give marketers insight on receptive moments throughout the day.

“Data is power in mobile advertising, and this deal is all about data, not content,” said Ken Harlan, the CEO of MobileFuse. “IBM works with many different data providers, and when they can add in a powerful new data set, it will make all the other data they have more actionable.

“Combining one data set with another can often lead to significantly more value than either data set would have on its own, and the assets from the Weather Channel will give them a massive new information set that they can cut and combine in different ways,” he said.

QUOTE OF THE DAY

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"Don’t give up because of one bad chapter in your life. Keep going. Your story doesn’t end here."

By Unknown Author.

MOBILE MARKETING NEWS

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Coca-Cola sweetens up loyalty perks with Android Pay collaboration

Coca-Cola is the premier marketer joining forces with Google’s Android Pay loyalty platform, enabling the beverage marketer to enjoy a slew of benefits including the ability to influence consumer behavior changes, gain data-heavy CRM and receive a competitive advantage over other rewards programs in the sector.

At Las Vegas’s Money 20/20 conference, Google discussed its mobile payment service’s features and highlighted the upcoming loyalty platform for Android Pay. The program is kicking off with backing from Coca-Cola, a move that will likely ramp up sales for the fizzy drink as well as introduce a slew of Coke fans and Android users to a new payment tool that could rival Apple Pay.

“The lone wolf routine is getting old,” said Jeff Berry, senior director at LoyaltyOne, Toronto. “You just can’t do it alone these days; partnerships – whether co-branded credit cards, teaming up with complementary companies or joining a formal coalition program – are the only ways to create long-term, differentiated and meaningful value for customers.

“When it comes to loyalty, there truly is strength in numbers.”

QUOTE OF THE DAY

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"People with goals succeed, because they know where they are going."

By Earl Nightingate.        

G8APPZ: MOBILE APPS FOR HOTELS

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide
range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about building mobile apps for hotel

QUOTE OF THE DAY

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"Stop settling for “good enough”. You deserve what’s best."

By Robin Sharma.

MOBILE MARKETING NEWS

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MGM's classic horror films rise from dead on Snapchat

Film studio MGM and distribution partner Fox Studios are reimagining famous scenes from classic horror films for the mobile, social age via vertical videos on Snapchat, Twitter and other social platforms that promote the iconic movies in time for Halloween.

Halloween content is flooding social media feeds as the holiday draws nearer, but the film studio’s interpretation is sharing an innovative concept exciting users on the pop-culture references to promote the classic collection. Social media users can follow MGM on Twitter, Instagram and Facebook or Fox horror on Snapchat for a social media interpretation of famous scenes from its horror classic collection, such as a scene from Misery in vertical video form with text reading “where am I” in the well-known Snapchat format.

“Leveraging new media for classic films is a creative way to get younger generations interested in older movies that they may have never seen,” said Ken Morris, principal at Boston Retail Partners. 

“Engaging thousands of social media followers will extend the promotional reach of the campaign and has the potential for it to become viral.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The more you think and talk about your goals, the more positive and enthusiastic you become."

By Billy Cox.

MOBILE MARKETING NEWS

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Google needs a mobile display win as Facebook tackles real-time search

Google is losing ground to Facebook in mobile display advertising – but has launched a comeback play with Customer Match – at the same time that the social media giant is making a bigger push into real-time search with the newly launched Search FYI. 

With search advertising’s importance on mobile shrinking and competition growing, Google needs to up its game in mobile display advertising – where it is currently struggling – if it is to compete effectively against Facebook. During a conference call with analysts yesterday to discuss Google’s third quarter financial results, executives underscored the success of efforts to enhance mobile search. 

"Year on year and quarter on quarter growth reflects substantial strength in mobile search due to ongoing improvement in ad formats and deliveries to better address how consumers use their mobile devices,” said Ruth Porat, chief financial officer at Alphabet Inc. and Google Inc., during the call. 

"YouTube revenue continues to grow at a significant rate, with growth driven primarily by video advertising across TrueView and Google Preferred,” she said.

“Network revenue was $3.7 billion, up 4 percent year over year and up 2 percent sequentially, continuing to reflecting the significant growth by programmatic offset the traditional businesses."

QUOTE OF THE DAY

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"Life will only change when you become more committed to your dreams than you are to your comfort zone."

By Billy Cox.

MOBILE MARKETING NEWS

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Cheetos scares Caviar users in trick-or-treat video series

PepsiCo's Frito-Lay division is scaring up awareness for its Cheetos brand through a partnership with mobile delivery application Caviar and a social media video series that promotes its Halloween products by surprising unsuspecting delivery customers.

Cheetos is rolling out a series of video clips featuring real Caviar customers who have placed an order through the app and are then surprised when they receive something they did not expect, along with a free pack of its Halloween treats. The frightening campaign filled with tricks and treats will continue for the month of October in an attempt to entertain social media users with comedic real-life reactions.

"Brands producing constant, real time content for social media can make the content just coupons or product quick hits and most often that is what is created and sent week after week," said Marci Troutman, CEO of SiteMinis. "With social media having that elusive viral component that brands are looking for, agencies and brands will provide entertaining content in hopes of the viral aspect hitting on one of their creations. 

"Entertaining content is important to try and try again, as it is not a straight line to what will work and what will not, but it is amazing when the jackpot is hit and one of the content pieces starts a domino effect around the internet," she said. "I believe it is important to keep reaching for that goal of viral as it not only is amazing exposure for the brand, but can produce incredible bottom line sales jumps."

QUOTE OF THE DAY

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"Look for something positive in each day, even if some days you have to look a little harder."

By Unknown Author.

MOBILE MARKETING NEWS

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Mobile advertising fulfills potential with higher CPMs: report

Mobile advertising is living up to the hype as an effective marketing method, closing the divide with higher CPMs than desktop, according to a new report from PubMatic.

Marketers now have a better handle in targeting consumers via mobile through a variety of ad formats, causing the gap between mobile and desktop to diminish, with mobile seeing 34 percent higher CPMs than desktop. The report claims that mobile users have surpassed the amount of desktop users, which gives publishers and brands a bigger, more personal edge in connecting with consumers on the platform.

"Mobile advertising has proven to be an effective tool for B2C and B2B players across industries," said Michael Becker, managing partner at mCorids. "In a mobile world, marketers no longer need to buy media but rather they can buy a specific audience, wherever that audience actually is present across all media.

"They can narrowly target a specific audience, in-real time, based on any number of relevant attributes," he said. "For brands mobile advertising helps with building brand awareness and discovery, acquiring new people, re-engaging and re-targeting people and driving both online and offline content and commercial transactions.

"For media publishers it’s an effective source of traffic generation and revenue."

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"The task ahead of you is never greater than the strength within you."

By Unknown Author.

G8APPZ: MOBILE APPS FOR SMALL BUSINESS

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide
range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about building mobile apps for small business.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"A bad attitude is like a flat tire, you can’t get very far until you change it."

By Unknown Author.

MOBILE MARKETING NEWS

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Can Snapchat keep users happy as in-app marketing proliferates?

Snapchat hopes to make a significant uptick in marketing palatable to users with an opt-in approach, but its biggest challenge is helping marketers measure the return on their investments.

The picture messaging application’s popularity has allowed it to grow into a successful business, and as with every new medium’s progression, it has accepted various advertising endeavors to sustain revenue. Snapchat’s ad efforts have been innovative and unique, a necessary tactic to keep its substantial user foundation, as well as provide effective ad ventures marketers.

“I believe that Snapchat’s push to include advertising is a natural progression,” said Greg Pritchard, senior vice president of business development at GumGum. “From a business fundamentals standpoint, companies need to generate revenue in order to continue providing their services to consumers for free.

“From a technology standpoint, I think that Snapchat has recognized its central role in the rise of the visual web, and is looking to help digital marketers shift investments towards more image-centric and native opportunities, which results in a better ad experience for consumers,” he said.

QUOTE OF THE DAY

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"Don’t be upset by the results you didn’t get with the work you didn’t do."

By Billy Cox.

MOBILE MARKETING NEWS

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Case for first-party data in a third-party world

In an ideal world, effective ad targeting would be easy: get some accurate and complete profile data, put it into segments and use it across channels and devices to reach the right person at the right time with relevant, personalized ads.

Most marketers would agree that the concept is simple enough. But knowing the theory behind data-powered ad targeting versus effectively putting it into practice can mean two very different things.

As Big Data gets bigger and increasingly commoditized, more confusion clouds the market about what constitutes accurate consumer data. Where should it come from? What are acceptable ways to collect and use it? How do we define accuracy?

The line between quality and quantity, first-party and third-party, becomes murkier by the day, and the integrity of first-party data is jeopardized in the process.

For the sake of targeted ad campaigns everywhere, it is time to clear the air about first-party data and what it is, what it is not, why it is so hard to come by, and – most importantly – why it is worth it.

QUOTE OF THE DAY

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"The only difference between a good day and a bad day is your attitude."

By Billy Cox.       

G8APPZ: TAKE YOUR BUSINESS ONLINE

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G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide
range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about TAKING YOUR BUSINESS IN MOBILE.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Replace those thoughts of doubt and defeat with thoughts of hope, faith, and confidence."

By Billy Cox.

MOBILE MARKETING NEWS

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Orbitz chooses in-app challenge over interruptive ads

Orbitz is rewarding users for posting their best vacation moments in the new mobile application Mibi, reflecting how marketers are moving away from disruptive advertising and focusing on enticing consumers with content that interests them.

The travel booking service was quick to jump to the new app in an attempt to get a leg up on connecting with consumers in a fun and engaging manner. Through the app users win prizes and bragging rights by completing various challenges such as losing five pounds in a certain amount of time or walking the most number of miles prompted by marketers and peers.

"The mibi app provides a new and unique way for Orbitz to engage travel enthusiasts through a fun and competitive challenge," said Andrew Fabian CEO of Mibi. "Challenges provide an organic way for Orbitz to engage with a key demographic of travelers who want to share their travel experiences in a social and dynamic manner. 

"Competitive challenges engage broad consumer audience and takes posting of content to a new level by adding a new purpose to the social sharing experience," he said. "The challenge forms a micro-community of travelers who are bonded around the Orbitz brand."

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Teach your children to dream big, that the sky is the limit, and that anything is possible if they want it bad enough."

By Billy Cox.

MOBILE MARKETING NEWS

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Coca-Cola uncaps esports’ marketing potential with mobile-driven content sponsorship

Coca-Cola is sponsoring a new weekly digital program covering competitive gaming through a partnership with media company IGN, whose viewers spend 60 percent of their time on mobile.

The strategy is an example of how big brands such as Coca-Cola are increasingly looking to sponsor content that is reaching consumers where they are spending much of their – on their smartphones. The new program, Esports Weekly with Coca-Cola will bring new, in-depth coverage to esports, a quickly growing area of entertainment.

“Today, 100 percent of IGN users are on mobile 60 percent of the time,” said Peer Schneider, co-founder and general manager at IGN. “What used to be our second screen has quickly become our first – so much of the content we create is optimized for mobile viewing.

“Just like on the desktop Web, there are different mobile viewing patterns,” he said. “In addition to our full-length show, we will create custom highlights and additional topical programming targeted at those who may not have the time to watch a full show when they discover it.

“On our native mobile apps, we also offer the ability to ‘save for later,’ which lets users queue content they want to watch. Our next step is to make this feature truly multiplatform, so you can watch for a few minutes on the go, then continue to watch the whole show at home on a completely different device.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Happy are those who dream dreams and are ready to pay the price to make them come true."

By L. J. Cardinal Suenens.

MOBILE MARKETING NEWS

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Unilever showcases multinational reach of emojis with Wall’s keyboard

Unilever’s ice cream brand Wall’s is putting itself at the heart of young adults’ conversations in multiple countries with an emoji keyboard that focuses on interactive brand engagement as opposed to interruptive advertising.

The brand hopes to be able to reach young adults in the popular and often-used messaging channel with content that is humorous and conversational. Wall's is the first Unilever brand to launch a keyboard to feature emojis, stickers and GIFs.

“Wall's is aiming to connect with a Gen-Z and Millennial customer base, and this target demographic is extremely active across the mobile messaging landscape,” said Christian Brucculeri, CEO of Snaps.

“Messaging is the number one way teens communicate with one another on mobile, so it makes perfect strategic sense for Wall's to insert themselves into conversations in a way that adds to the conversation,” he said.

“A Wall's emoji keyboard allows young adults to share Wall's content that is humorous and conversational on a peer-to-peer level - driving deeper brand affinity.”

QUOTE OF THE DAY

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"If you are not willing to learn, no one can help you. If you determined to learn, no one can stop you."

By Unknown Author.

MOBILE MARKETING NEWS

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MLB brings fans together with baseball-devoted social media app

Major League Baseball continues its efforts to provide fans with fully immersive digital experiences through a new mobile application named MLB Fans that acts as a social haven where users can connect with related content.

The new app is operated similar to a social network site such as Facebook or Twitter, but with a focus solely on the MLB. Users are able to share their own content, connect with other fans and follow baseball all year long, an effort developed by the brand to keep up engagement in the off season.

"MLB Fans is available on all platforms, including web," Nick Loui, chief marketing officer at Vixlet, the developer behind the MLB Fans app. "Mobile was a major focus given the rise of smartphones, the need to deliver a best in class fan experience, where fans in baseball stadiums and viewing parties around the world can participate, and the success of MLB in mobile."

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Waking up to see another day is a blessing. Don’t take it for granted. Make it count and be happy that you’re alive."

By Unknown Author.    

G8APPZ: DAY CARE CENTRE

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G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide
range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about WHY A DAY CARE CENTRE NEEDS AN APP.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender, that is strength."

By Mahatma Gandhi.

MOBILE MARKETING NEWS

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Campbell's devotes 40pc of media buy to digital, mobile platforms

The Campbell Soup Company is launching a new multiplatform campaign, putting a greater focus on mobile and social video to reflect consumers' growing interest in video on these platforms.

The canned food manufacturer is increasing its marketing investments on social media 18 percent to better gain transaction within the tech-focused market of today. Campbell’s will be launching a variety of video advertisements through mobile, social platforms and media partners such as BuzzFeed, Thrillist, Vox and Hulu.

“Campbell is significantly stepping up its investment in digital media this year, which will shift to be around 40 percent of the media buy, up from 22 percent last year,” said Megan Haney, senior manager at Campbell Soup Company. “We are focused on engaging with consumers where they are and know that mobile and social play a large role in doing so, and in creating more engaging, personalized experiences that enable us to develop smarter, deeper connections with our consumers.

“Our digital spend includes mobile and social activations through video and sponsored content on sites like BuzzFeed, Thrillist, Vox and Hulu,” she said.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"I’ve found luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often."

By Brian Tracy.

MOBILE MARKETING NEWS

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What brands can learn from Volvo’s award-winning creative: Digital execs

EW YORK – Digital executives at the Mobile Marketing Association’s SM2 Innovation Summit 2015 discussed the importance of bringing mobile innovation to each sector to boost the potential for eye-catching creative, naming Volvo’s recent virtual reality test drive as one of the best examples for other marketers.

During the “Insights from The Smarties Jury Room” session, the executives discussed several major brand campaigns that nabbed top honors at the 2015 Smarties Awards, while highlighting tips and best practices for churning out optimal marketing efforts. Consumers respond best to campaigns that offer real utility and incite actual emotion, two aspects that were clearly seen in Volvo’s virtual reality test drive application

“When I was reviewing the different submissions, it was very late one night,” said Kristen D’Arcy, vice president of global digital at Coty, Inc. “This one was so exciting for me, and even after viewing every single submission, this was incredibly memorable to me.

“You’re talking about a luxury product with a price tag that is not insignificant. Luxury consumers want an experience and they want something that’s differentiated.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Take a chance! All life is a chance. The man who goes farthest is generally the one who is willing to do and dare."

By Dale Carnegie.

MOBILE MARKETING NEWS

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Snickers campaign exhibits importance of nonintrusive mobile ads

NEW YORK – An executive from video game developer Entertainment Arts at the Mobile Marketing Association's SM2 Innovation Summit 2015 claimed the path to being successful with mobile advertising is to reward consumers for engaging with marketing content and viewing ads.

During the session “How Brands Add Value In Mobile,” the executive detailed the company's successful partnership with Mars International to market its candy bar brand Snickers on the mobile application version of its popular football video game Madden. The executives attribute the success of the campaign to the brand's aversion to intrusive advertising, instead focusing on its rewards program in which users engage with the content for power-ups.

"When we think about engaging content in general we think about video first," said Amanda Zaky, head of digital media at Mars Chocolate. "It is the best form for us to be able to tell our brand stories, and it is great form for us to be able to insert our brand into consumer stories.

"So that is across platforms, across all platforms and that includes gaming," she said.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Success is the good fortune that comes from aspiration, desperation, perspiration and inspiration."

By Evan Esar.