Unilever showcases multinational reach of emojis with Wall’s
keyboard
Unilever’s ice cream brand Wall’s is putting itself at the
heart of young adults’ conversations in multiple countries with an emoji
keyboard that focuses on interactive brand engagement as opposed to
interruptive advertising.
The brand hopes to be able to reach young adults in the
popular and often-used messaging channel with content that is humorous and
conversational. Wall's is the first Unilever brand to launch a keyboard to
feature emojis, stickers and GIFs.
“Wall's is aiming to connect with a Gen-Z and Millennial
customer base, and this target demographic is extremely active across the
mobile messaging landscape,” said Christian Brucculeri, CEO of Snaps.
“Messaging is the number one way teens communicate with one
another on mobile, so it makes perfect strategic sense for Wall's to insert
themselves into conversations in a way that adds to the conversation,” he said.
“A Wall's emoji keyboard allows young adults to share Wall's
content that is humorous and conversational on a peer-to-peer level - driving
deeper brand affinity.”
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