MGM's classic horror films rise
from dead on Snapchat
Film studio MGM and distribution
partner Fox Studios are reimagining famous scenes from classic horror films for
the mobile, social age via vertical videos on Snapchat, Twitter and other
social platforms that promote the iconic movies in time for Halloween.
Halloween content is flooding
social media feeds as the holiday draws nearer, but the film studio’s
interpretation is sharing an innovative concept exciting users on the
pop-culture references to promote the classic collection. Social media users
can follow MGM on Twitter, Instagram and Facebook or Fox horror on Snapchat for
a social media interpretation of famous scenes from its horror classic
collection, such as a scene from Misery in vertical video form with text
reading “where am I” in the well-known Snapchat format.
“Leveraging new media for classic
films is a creative way to get younger generations interested in older movies
that they may have never seen,” said Ken Morris, principal at Boston Retail
Partners.
“Engaging thousands of social media followers will extend the
promotional reach of the campaign and has the potential for it to become
viral.”
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