MOBILE MARKETING NEWS

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Emoji word of the year reflects importance of visual communication

The Oxford Dictionary has named an emoji as the official word of the year, revealing a major shift in consumer behavior towards mobile and visual communication, which is likely to incite more marketers to incorporate imagery in their messaging.

The highly regarding dictionary manufacturer has designated the pictograph titled Face with Tears of Joy as the word of 2015, reflecting the significance visual imagery has in today’s culture. Marketers have been keen to tap into that, and must continue to do so by communicating with consumers through their language, leveraging emojis and other visual concepts.

“Oxford’s choice of an emoji as its ‘word’ of the year shows a lot about how we interact in 2015,” said Joe Cecin, president and chief operating officer at Nervve. “When it comes to mobile, this holds even more true as we are granted an entire keyboard of images to display emotions, activities, gestures, locations, and loyalties.

“When texting and posting on social media through mobile devices, we want to communicate as quickly and accurately as possible, and we are finding we can accomplish this by incorporating images into our language,” he said. “As mobile moves toward becoming consumers’ most utilized device, we are also seeing a shift in how we choose to communicate with each other.”

QUOTE OF THE DAY

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"Hardest times produce your greatest gifts."

By Robin Sharma.

G8APPZ: RESTAURANT MOBILE APP TESTIMONY

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G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about facts about a G8APPZ happy client sharing his view on Restaurant Mobile App.

QUOTE OF THE DAY

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"Nobody ever accomplished anything by thinking about it or talking about it. They took action and made it happen."

By Billy Cox.

MOBILE MARKETING NEWS

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Coca-Cola builds closer relationships, distribution efficiencies via delivery app partnership

In a reflection of how consumer packaged goods marketers are embracing a mix of mcommerce and new distribution methods to get closer to their customers, Coca-Cola has launched Sprite Zero in India exclusively on the Grofers grocery delivery application.

Consumers in Delhi, Gurgaon, Mumbai, Bengaluru and Hyderabad are able to purchase Sprite Zero on Grofers, with the app reportedly getting the product directly from Coca-Cola and delivering it to buyers. Between Nov. 21 and Dec. 5, the app will be the only place the beverage will be available as Coca-Cola looks to test market receptiveness to it before a broader roll out.

“Mobile is the device that is making this all happen,” said Lara Mehanna, general manager of U.S. and vice president of sales and business development at Sonata. “People are not waiting till they get home from work, on their way home from work, or on the weekends to do their grocery shopping or any shopping. 

“They need products, and they want them immediately,” she said. “Mobile plus commerce apps plus new distribution strategies are allowing all this to happen seamlessly and quickly. 

“It is more important to have a mobile presence as users are relying on their couple moments of idle time throughout the day to manage their own lives - and the mobile device allows them to do this.”

QUOTE OF THE DAY

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"Spend time doing things that matter.”

By Robin Sharma.

MOBILE MARKETING NEWS

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Sharing economy apps miss opportunity by overlooking moms: report

On-demand service and sharing economy applications are missing out on a significant revenue opportunity by not targeting mothers in advertising campaigns, with many claiming they are interested in, but unaware of, these companies, according to a new report.

BabyCenter’s report, US Mobile Mom 2015: The Sharing Economy reveals that services such as Uber, Rent-the-Runway and Handy are a good match for mothers whose schedules are jam-packed, with 60 to 70 percent of respondents interested in household chore help. However, moms are absent from current advertising for these brands, which is leaving the potential consumer base in the dark about these products, with about 2 out of 5 moms claiming they were not acquainted with sharing economy apps. 

“Sharing economy services are missing out on an ideal demo, moms,” said Julie Michaelson, head of global sales at BabyCenter. “A great number of those we surveyed said they would be interested in these types of services.

“In addition, those that have actually used one or more were quick to say that these on-demand apps help simplify their hectic daily lives,” she said. “While moms showed a clear interest in the concepts behind many of the sharing economy apps, our research showed that many moms, both in top DMAs and outside those areas, do not even know about the existence of the ones already in the marketplace.

“Our study spotlights a real disconnect and missed opportunity for these services to grow, one that could be rectified if these companies better marketed to moms.”

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"Great things never came from comfort zones."

By Neil Patel.

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Verizon celebrates Jingle Ball by quizzing Twitter users with emojis

Verizon is revolutionizing the classic game Charades and retaining its place as a key player in mobile innovation through a contest in which users must decode secret messages on Twitter.

As part of its iHeartRadio’s Jingle Ball sponsorship, Verizon is giving away free tickets to this week’s winner of its emoji-decode contest. The tech giant is announcing a winner from those who were able to decipher Twitter posts written only in emojis, depicting specific songs to coincide with the concert in an attempt to grab the attention of top 40 music fans.

"By illustrating a campaign around emoji’s and music, Verizon and IHeartMedia can successfully reach a wide array of young millennials who utilize emoji’s frequently on social media," said Guillaume Lelait, general manager at Fetch. "Four in 10 millennials would prefer to converse with emojis at times when it is accessible to them.

"Millennials also share songs across top music platforms frequently," he said. "Brands who are receptive to millennials communication practices and music preferences are gaining rewarding exposure and engagement."

Jingle Ball is iHeartRadio’s annual concert tour showcasing a wide range of the year's top musicians.

QUOTE OF THE DAY

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"Remember that we get what we settle for. So set audacious goals that evoke the fiery brilliance that resides within you."

By Robin Sharma.

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Toyota delivers secret emoji for Twitter tailgate party fun

Toyota is pairing a secret emoji innovation on Twitter with a contest to band together sports team fans in a show of support.

The automaker is surprising Twitter users with a secret emoji, with sports fans using a curated hashtag seeing the exclusive emoji appear in their post to further celebrate the brand's sports campaign. The automaker is looking to excite consumers and sports fans with a unique innovation through the social media platform, as users will be surprised to see their tweets transform.

"It is no secret that emojis have become a prominent method of day-to-day interpersonal communication," said Florence Drakton, social media strategy and operations manager at Toyota Motor Sales, U.S.A."They also happen to be hugely impactful in the world of talking about sharing in the revelry of sports.

"It is important for us to be there with our fans through all of the moments that matter most to them - on the road, on the field and through their adventures," she said. "Toyota's FanMojis offers sports fans a fun way to express their enthusiasm and competitive spirit related to sports via Twitter and other social messaging feeds."

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"One small positive thought in the morning can change your entire day."

By Billy Cox.       

G8APPZ: DID YOU KNOW?

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G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide
range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about facts about mobile apps.

QUOTE OF THE DAY

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"Make a stop doing list so you delete the misuses of your oh so precious time.”

By Robin Sharma.

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Marketers need to tap into Apple’s 3D Touch now while it is still new, as the feature will eventually become a staple for consumers and the possibilities to connect and increase revenue are extensive.

Along with the release of the iPhone 6S came Apple’s 3D Touch, a new touch screen in which the device has the ability to detect pressure, allowing users to ‘peak’ or ‘pop’ into content. The tech is expected to soon be widely accepted, with marketers late to the game likely missing out on opportunities for added press and acknowledgement from Apple.

“Once 3D Touch is adopted across most applications, it will become an expected feature for consumers,” said Scott Michaels ,vice president of client engagement at ArcTouch App Development Studio. “So for marketers, the discussion is not about when to support the feature, but it is about how to best take advantage of it so that it helps meet their marketing goals.

“If you work quickly, and have this feature enabled before a crush of other new apps include it, then the opportunities for earned media increase as influencers look for anecdotes about real-world adoption to support their stories,” he said “If you are an early adopter, you are also more likely to get a nod from Apple in the App Store under a roundup such as Great Apps that use 3D Touch.

“It is an easy feature to add to an application. If you do not support 3D Touch, you are missing an opportunity and leaving money on the table.”

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"You can’t go wrong doing what’s right."

By Billy Cox.

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NY Times’ VR play is publisher's most successful app launch

The New York Times’ new virtual reality application had more downloads in its first days of availability than any other app from the publisher at launch, pointing to the technology's significant potential for publishers.

The publication’s recent launch of its new film the Displaced was shot as a virtual reality experience and available only through a mobile app. The innovation prompted more downloads within the first weekend compared to any other NY Times app.

"With the stunning success of the NYT VR app and its overwhelmingly positive response on social media, we have proven that virtual reality is one of the most engaging forms of storytelling," said Andy Wright, senior vice president of advertising and publisher at The New York Times Magazine. 

"While The Times has led the way in advanced forms of storytelling for many years, virtual reality takes a few massive leaps ahead.

"Given the average time spent within the NYT VR app is close to 15 minutes, an unheard of metric for digital media, it is clear that this experience resonated with viewers," he said.

QUOTE OF THE DAY

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"Stop managing your time. Start managing your focus."

By Robin Sharma.

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Mondelez tries to overcome advertising aversion with engagement ads on Hulu

Mondelez is leaning into consumers’ objections to traditional advertising by leveraging Fox’s new engagement ads on Hulu on mobile devices, as well as desktop, for its Swedish Fish, Halls and Ritz brands.

Hulu viewers will be given an option to view frequent advertisements interspersed throughout Fox content or to engage with an interactive ad at the beginning of the program. Mondelez is the first brand to partner with the marketing feature, signifying the industry’s move to innovate within advertising in response to consumers’ aversion to ads and the rise of ad blocking.

"We are excited to be involved as one of the first brands in this partnership," said Farrah Bezner, Marketing Director for halls and candy at Mondelez International.

QUOTE OF THE DAY

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"Don’t downgrade your dream to match your reality. Upgrade your faith to match your destiny."

By Billy Cox.

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Enterprise recognizes technology-driven disruption as biggest threat: IBM

As disruptive innovations from outside competition become more commonplace, C-level executives have taken notice and, for the first time, recognize “uberization” as the biggest competitive threat, according to a new report from IBM.

The report, Redefining Boundaries: Insights from the Global C-suite Study, found that disruptive innovation is often driven by an integration of mobile technology, cloud computing and other technologies. A key takeaway is that one of the biggest threats to enterprise businesses today is an up-and-comer that has not necessarily been identified as a competitor yet and often comes from outside the industry.

“Uberization is about industry disruption,” said Linda Ban, director of the global C-suite study for the IBM Institute for Business Value. “The competitive arena is experiencing colossal upheavals, as new rivals from adjacent industries and digital upstarts jointly challenge the incumbent players.

“These assailants are capitalizing on cloud computing, mobile solutions and other such technologies to straddle the boundaries between sectors, develop radically different business models and cut out established providers,” she said. “They're ‘exploding the market.’

“An example in the mobile industry would be WhatsApp.”

IBM surveyed 5,247 business leaders from 21 industries in more than 70 countries for the report.

QUOTE OF THE DAY

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"The purpose of life is not to get. The main aim of life is to grow, and to give."

By Robin Sharma.            

G8APPZ: MOBILE APPS FOR DENTIST

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G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide
range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about building mobile apps for dentist

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"Stars can’t shine without darkness."

By Billy Cox.

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Why mobile marketers must accept ad-blocking before they conquer it

As more marketers and agencies grow wary of the effects of ad-blocking on mobile budgets, the key to coming out on top is providing such valuable experiences and content that consumers will not be prompted to banish ads on their small-screen devices.

Ad-blocking platforms may actually improve site performance and reduce distraction for some users, which could lead brands to focus their efforts on providing a better mobile site experience. While some agencies’ mobile advertising budgets may shift slightly, marketers should ultimately hone in on their target audience’s interests to ensure that their ads are native, contextual and relevant instead of spam-like.

“First off, it is important for marketers to recognize and accept that ad avoidance has been around forever; people learn to ignore ads and skip them, just think about DVRs and how they changed television dynamics,” said Michael Becker, managing partner at mCordis, San Francisco. “So the first method agencies and their clients should embrace is acceptance.

“Trendera recently reported that, across gender and age, roughly 40 percent of U.S. teens and adult Internet users have deployed ad blockers on their devices,” he said. “Fractl and Moz remarked that this number can be as high as 63 percent among millennials.

“Once we accept that the ad model needs to change, due to consumer demand, the second method the agency and client should embrace is to put the customer first and the customer's needs rather than themselves and their own needs first. Marketers must focus on being of value and intimately understanding an individual's journey and then present themselves in this journey with the intent of being of value at every moment of truth.”

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"All change is hard at first, messy in the middle and gorgeous at the end."

By Robin Sharma.

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Virtual reality gains with marketers following wider availability via Facebook, YouTube

Since Facebook and YouTube introduced 360-video along with hardware devices from Google, Samsung and Microsoft, marketers are stepping up efforts to leverage virtual reality to connect with consumers, showing the technology's potential beyond gaming.

Virtual reality was originally thought to be a huge innovation within the video game industry, but brands have unlocked its potential for marketing through various video and interactive experiences. Mobile creates a huge potential in terms of technology and optimization to develop virtual reality experiences and now that the innovation is more accessible for brands, we are seeing more and more usage of virtual reality.

“Brands are starting to see virtual reality as a powerful marketing tool, enabling consumers to better interact with a brand and experience a product or service before purchase," said Endri Tolka, co-founder and COO of YouVisit. "The growing popularity of VR has a lot to do with the tool’s ability to create a strong emotional bond with consumers.

"For the past several years, brands have relied on social media to cultivate this bond, but are now finding it difficult to rise above the static," he said. "Through early VR adoption, brands have realized they can create these emotional bonds, while also differentiating themselves from their competitors.

"Additionally, now that Facebook and YouTube support 360-degree VR experiences, brands have more incentive to adopt this new technology.”

QUOTE OF THE DAY

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"Always look at what you have left. Never look at what you have lost."

By Unknown Author.