NY Times’ VR play is publisher's most successful app launch
The New York Times’ new virtual reality application had more
downloads in its first days of availability than any other app from the
publisher at launch, pointing to the technology's significant potential for
publishers.
The publication’s recent launch of its new film the
Displaced was shot as a virtual reality experience and available only through a
mobile app. The innovation prompted more downloads within the first weekend
compared to any other NY Times app.
"With the stunning success of the NYT VR app and its
overwhelmingly positive response on social media, we have proven that virtual
reality is one of the most engaging forms of storytelling," said Andy
Wright, senior vice president of advertising and publisher at The New York
Times Magazine.
"While The Times has led the way in advanced forms of
storytelling for many years, virtual reality takes a few massive leaps ahead.
"Given the average time spent within the NYT VR app is
close to 15 minutes, an unheard of metric for digital media, it is clear that
this experience resonated with viewers," he said.
No comments:
Post a Comment