Toyota delivers secret emoji for Twitter tailgate party fun
Toyota is pairing a secret emoji innovation on Twitter with
a contest to band together sports team fans in a show of support.
The automaker is surprising Twitter users with a secret
emoji, with sports fans using a curated hashtag seeing the exclusive emoji
appear in their post to further celebrate the brand's sports campaign. The
automaker is looking to excite consumers and sports fans with a unique
innovation through the social media platform, as users will be surprised to see
their tweets transform.
"It is no secret that emojis have become a prominent
method of day-to-day interpersonal communication," said Florence Drakton,
social media strategy and operations manager at Toyota Motor Sales,
U.S.A."They also happen to be hugely impactful in the world of talking
about sharing in the revelry of sports.
"It is important for us to be there with our fans
through all of the moments that matter most to them - on the road, on the field
and through their adventures," she said. "Toyota's FanMojis offers
sports fans a fun way to express their enthusiasm and competitive spirit
related to sports via Twitter and other social messaging feeds."
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