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GE exec: Virtual reality play stirs passion about science, tech

NEW YORK – A General Electric executive at Mobile Marketer’s Mobile First Look: Strategy 2015 conference said the conglomerate is leveraging its applications of virtual reality and other mobile technology to get consumers excited about science and technology.

GE’s aim is to make the public aware that it is not just a maker of light bulbs but also produces jet engines and other technology products.

“Mobile is another great way for us to ignite passion around science and technology and open the doors of GE,” said Katrina Craigwell, GE’s director of global content and programming.

“For us, mobile has been about where’s the audience going, what are the new platforms, the new channels and also the new technologies that are capturing the audience’s attentio

QUOTE OF THE DAY

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"We may not be able to erase our past, but we can always change our future."

By Dwayne ‘The Rock’ Johnson.

G8APPZ: MOBILE RESERVATIONS TESTIMONY

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G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about A G8APPZ HAPPY CLIENT SHARING HIS VIEW

ON MOBILE RESERVATIONS TESTIMONY

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"My pain may be the reason for somebody’s laugh. But my laugh must never be the reason for somebody’s pain."

By Charlie Chaplin.

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On the sleeve

The big mobile news at this year’s International Consumer Electronics Store included wearables, robotics and the connected world, but the array of gadgets, systems and ideas for living better are a cue for forward-looking mobile experts to ramp up their efforts to reach tech-savvy consumers on mobile (see story).

For example, Hyundai demonstrated its Blue Link smartwatch application with voice recognition at CES, making Hyundai the latest automaker to leverage a wearable for features such as remote starting, locking and unlocking doors and remote car-finding.

The app allows the activating of the voice function by pushing the microphone icon on an Android watch to let the driver execute commands such as "Start my car," "Lock my car" or "Find my car." 

Wearables are expected to be integrated with the bulk of vehicles shipping in the next five years, either directly or via a smartphone, according to research (see story).

According to Mr. Malmad and Mindshare, connecting on wearables is not about deploying a banner, running a pre roll or intrusion but instead should aim to achieve creating an additive experience, insight that can be beneficial and utility. Reports support the rise of wearables and 2015 will show more consumers purchasing these devices.

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"I have learned over the years that when one’s mind is made up, this diminishes fear."

By Rosa Parks.

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Wearables set to expand influence of push notifications: Mindshare exec

NEW YORK – A Mindshare executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said the rise in popularity of wearables creates an opportunity for marketers to send targeted and informative push notifications that will form loyal users.

During the “Wearables and What 2015 Will Bring” session, the executive discussed recent efforts in the wearable space and how they might be useful for marketers to consider. Targeted push notifications that are delivered to consumers via their wearable devices are more likely to hold users’ attention.

“The wearable device compliments mobile devices,” said Jeff Malmad, managing director of Mindshare. “It’s also capturing a lot of information.

“We’re moving from a controlled world to an unleashed world,” he said. “We’ve moved from desktop to spending more time on mobile devices, and mobile traffic has surpassed desktop Internet traffic.

“Thanks to companies like Fitbit, Jawbone, Polar, we are now getting primed for the release of Apple Watch, which is why we call 2015 the year of the wearables. It will become much more mainstream.”

Mindshare is a marketing company, and its clients range from Ford to Lionsgate to Nike.

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"Do good and good will come to you."

By Billy Cox.

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December rebound

Open rates on mobile could also rebound in December

“It's unlikely that the decline will continue through December,” Mr. Sather said. “Consumers are more likely to use multiple devices for online activities.

“As consumers are in the mood to shop this quarter, we'll see emails being opened on mobile devices increase through right before Christmas,” he said.

“Also, people are more likely to start interactions, like opening and reading email, on mobile phones during this time of year as people head home for the holidays, or are just out and about shopping.”

For marketers, the numbers underscore the importance of understanding the preferences of a brand’s target audience as consumers appear to be changing their behavior depending upon whom they are interacting with.

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"Be so exceptional at what you do that we can’t take our eyes off of you."

By Robin Sharma.