MOBILE MARKETING NEWS

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The Bump gives birth to an Apple Watch app

XO Group pregnancy publication The Bump developed an application for the Apple Watch to better reach the new millennial mother with additional content.

The Bump’s goal with launching an Apple Watch app is to be the go-to source for millennial pregnant women looking for information and to connect with other soon-to-be mothers. An Apple Watch app with a complementary smartphone app, tablet app and Web site allows the publication to be everywhere with the reader and assimilate into the life of that consumer.

"It is important to develop an Apple Watch app for two reasons," said Josh Himwich, vice president of product at The Bump, New York. "First, to create an app for the Apple Watch is to provide a service for our very best users.

"Our moms are overwhelmingly mobile-first and our Apps have quickly become their go-to way to stay connected with The Bump," he said. "Thus, to be on the Apple Watch is not only to extend that ecosystem but to do so for our very best users.

"As in all things, 20 percent of your market accounts for 80 percent of your revenues and an Apple Watch app is a wonderful way to provide unique value to this special group of moms-to-be. Secondly, It is important to capture the first-mover advantage on a platform that has as much potential as the Apple Watch, the winners and losers will be sorted out pretty quickly and we want to be on the right side of that equation."

In 2008, The Bump Web site launched as a sister site to The Knot, catering to new parents, soon-to-be parents and couples trying to conceive. The site is a hub for this demographic to read articles pertaining to children and pregnancy, and also discuss with other parents in the forum.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Sometimes we need to lose our way to find our way."

By Robin Sharma.

MOBILE MARKETING NEWS

#mobilemarketing #application

Whirlpool fires up caring-centered social campaign ahead of Mother's Day

Home appliance brand Whirlpool is bringing corporate social responsibility to the forefront via a new social media campaign celebrating the ways that people care about each other by asking mobile users to upload acts of care using the #ItsAllCare hashtag.

The campaign arrives just ahead of Mother’s Day and Father’s Day, asking consumers to take a closer look at their family members and friends to identify the unique acts of kindness they all perform. Leveraging social media is an optimal strategy to connect with millennials who may be searching for home appliances to purchase for their homes and are unfamiliar with specific brands.

 “#ItsAllCare is a social program built on the insight that care is a reflection of personality, and everyone approaches care in his or her own way,” said Jonathan Hall, senior brand manager at Whirlpool Brand, Benton Harbor, MI.

“That is why Whirlpool brand is inviting people to shoot a video or take a photo of the special, unexpected, creative or sometimes even crazy ways people express care, using the hashtag #ItsAllCare or uploading at whirlpool.com.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"To the go-getter, a day without learning is like a day without breathing."

By Robin Sharma.

G8APPZ: RESTAURANT MOBILE APP TESTIMONY

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about a G8APPZ happy client sharing his view

on Restaurant Mobile App.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"What you think about me is not my business. The Important thing is what I think about myself."

By Robert Kiyosaki.

MOBILE MARKETING NEWS

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How digital activity logging is changing customer research

Perhaps for the first time, researchers now have the ability to see digital device activity – smartphone, tablet and PC – at a millisecond-by-millisecond level, and then aggregate that data into patterns of days, weeks and months. 

Our researchers are recruiting volunteers who will let us track and understand where and when their devices are being used to see the devices’ activity inscribed on maps, charts and photographs.

These new tools are unlocking a world of knowledge about how people use technology at levels of resolution we have never had outside a few specialty research labs.

This has enabled researchers to explore major facets of consumers’ lives – from financial management to communication habits to healthcare choices – by tracking what as well as when and where they actually do and not just what they say they do.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Happiness is not an accident. Nor is it something you wish for. Happiness is something you design."

By Jim Rohn.

MOBILE MARKETING NEWS

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Unilever's Degree races into Apple Watch marketing with fitness campaign

Unilever's Degree deodorant brand is supporting its sponsorship of a new fitness application, Sweat This Not That, with a 30-day challenge on the Apple Watch, suggesting that brands are looking to wearables marketing to connect with consumers on an-going basis through everyday activities such as working out.

The Apple Watch has landed, and numerous applications from a variety of brands have come with it, designed specifically for the smaller mobile screen. Degree is taking its approach a step further by leveraging the benefits of the Apple Watch for an on-going program.

"Degree is promoting the Sweat This, Not That, 30-Day Fit Moves Challenge app on Twitter, @DegreeMen, to drive awareness within our fanbase of active, sport and fitness-driven consumers," said Matthew McCarthy, senior director of deodorants and men's grooming, Unilever North America.

The app launched April 24, along with the Apple Watch, and can be downloaded on either the watch or the iPhone. Users are prompted with push-notifications to complete one challenge every day for 30 days, and receive a badge that is shareable through social media to celebrate completion of the challenge.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"You were born into genius. Don’t settle for any mediocrity."

By Robin Sharma.