The Bump gives birth to an Apple Watch app
XO Group pregnancy publication The Bump developed an
application for the Apple Watch to better reach the new millennial mother with
additional content.
The Bump’s goal with launching an Apple Watch app is to be
the go-to source for millennial pregnant women looking for information and to
connect with other soon-to-be mothers. An Apple Watch app with a complementary
smartphone app, tablet app and Web site allows the publication to be everywhere
with the reader and assimilate into the life of that consumer.
"It is important to develop an Apple Watch app for two
reasons," said Josh Himwich, vice president of product at The Bump, New
York. "First, to create an app for the Apple Watch is to provide a service
for our very best users.
"Our moms are overwhelmingly mobile-first and our Apps
have quickly become their go-to way to stay connected with The Bump," he
said. "Thus, to be on the Apple Watch is not only to extend that ecosystem
but to do so for our very best users.
"As in all things, 20 percent of your market accounts
for 80 percent of your revenues and an Apple Watch app is a wonderful way to
provide unique value to this special group of moms-to-be. Secondly, It is
important to capture the first-mover advantage on a platform that has as much
potential as the Apple Watch, the winners and losers will be sorted out pretty
quickly and we want to be on the right side of that equation."
In 2008, The Bump Web site launched as a sister site to The
Knot, catering to new parents, soon-to-be parents and couples trying to
conceive. The site is a hub for this demographic to read articles pertaining to
children and pregnancy, and also discuss with other parents in the forum.
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