Coca-Cola uncaps mobile to reach
mothers via interactive video, free call
In anticipation of Mother's Day,
Coca-Cola is uncapping mobile to help consumers reach their mothers worldwide
by showcasing an interactive video about the relationship between parent and
child, and offering viewers a free three-minute phone call to their mothers
anywhere in the world upon completion of the video.
Coca-Cola is rolling out its
“Inseparable” mobile-optimized video ahead of the holiday on May 10, which
celebrates the emotional journey between mother and child, and offers consumers
in the United States and Puerto Rico a valuable gift to their mothers: a free
phone call. The beverage brand is also encouraging users to share the video on
social media and upload sentimental moments via the #Inseparable hashtag.
“Coca-Cola believes every day should be a day
to call and thank your mother for everything she’s done for you, but
understands it may not always be feasible,” said Alba Adamo, group director of
Hispanic marketing at The Coca-Cola Company, Atlanta, GA. “That’s why we wanted
to give everyone a moment to connect with mom and tell her how much you love
her.
“We know some people’s mothers or
grandmothers may live very far away- particularly Hispanics living in the
United States. To be sure they can connect with those special women in their
lives, we are providing them with the tool to call their moms anywhere in the
world.”
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