BBVA Compass hopes to net new clients via basketball game
app
Bank BBVA Compass launched a basketball-themed mobile gaming
application aimed at spurring social media engagement to drive brand awareness
and build client relationships.
The Platypi co-developed app, BBVA Hoops, is part of the
bank’s embrace of a digital-first strategy. While businesses have used mobile
gamification for some time, BBVA Compass is setting itself apart from the bank
pack, by using a game to boost engagement.
“Mobile is an important part of our work to transform
ourselves into a bank that thinks digital first,” said Jorge Moller, consumer
segment digital director for BBVA Compass. “This app helps us create
interactions with clients beyond our branches and traditional digital channels.
It helps drive awareness and brand visibility with potential clients,” he said.
“It’s very valuable for us to be able to use social media
platforms as a way to connect with new clients and build relationships. It’s a
great way to encourage more people to share their experiences with us and
increase our digital exposure,” he said.
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