MOBILE MARKETING NEWS

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Mobile carriers consider blocking ads as turf war with Google escalates

Several mobile carriers in Europe are reportedly considering blocking display advertising to their subscribers as tension grows between the telecommunications sector and ad technology companies such as Google.

According to a report in the Financial Times, one European wireless carrier told the publication that it plans to start blocking ads to mobile subscribers by the end of the year and claims other carriers are also ready to do the same. If the report is correct, this could have a significant impact on the mobile advertising industry, which is currently undergoing significant growth.

“We expect the first [wireless carrier using Shine’s ad-block software] to happen within the next couple of months, maybe sooner,” said Roi Carthy, chief marketing officer of Shine.

“The WhatsApp-Facebook deal from two years ago was a watershed moment in the lives of carriers,” he said. “That was the moment when they figured they have to decide whether they are going to be dumb pipes or something different.

“In the two years afterwards, some are trying to be more adversarial while others are taking different attitude.”

Shine, which is based in Israel, developed the ad blocking software, which prevents many types of ads from loading on Web sites and in apps, with the exception of native ads. 

QUOTE OF THE DAY

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"Strength is only developed through struggles."

By Billy Cox.

MOBILE MARKETING NEWS

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Nissan builds on scavenger hunt strategy with platform-specific clues, video

Nissan Motor Co. is showcasing the 2015 Altima sedan and taking its interactive social media strategy to the next level following the success of last year's scavenger hunt by posting clues on Twitter, Facebook, Pinterest and Instagram that ask guests to find a hidden vehicle and offer the chance to win a 2015 Nissan Altima.

The brand’s success last year with its “Ride of Your Life” campaign prompted it to roll out another interactive hunt, where fans can receive clues from social media to find a 2015 Altima that has been hidden by a fictitious character, called the Mastermind. The contest speaks to Nissan’s growing focus on mobile and its attempt to reach more on-the-go consumers who frequently use their smartphones or tablets to peruse social media applications such as Twitter and Facebook.

“The Altima Chase contest was a strategic choice by Nissan to support our Altima Ride of Your Life TV campaign via social media,” said Rob Robinson, senior specialist of social communications at Nissan North America, Franklin, TN. “This is an integrated marketing campaign, and we wanted the Chase to mirror the overall campaign in style and feel while including its own unique and purposefully social elements.

“Our hope is that it will be a good fit for our fans and will also represent the whole campaign well.”

QUOTE OF THE DAY

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"Reach higher every day. The more you reach the more you will be rewarded."

By Billy Cox.

G8APPZ: SMALL BUSINESS APP TESTIMONY

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G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about a G8APPZ happy client sharing his view
on Small Business App.

QUOTE OF THE DAY

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"Release bitterness, forgive those who have hurt you, let go of disappointment, and start living in faith."

By Billy Cox.

MOBILE MARKETING NEWS

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Macy's preserves all-American image with summer selfie campaign

Macy’s is kicking off its American Icons summer campaign with a selfie push on social media as it seeks to embody the easygoing, fun-loving lifestyle of the warmer months while cementing its all-American image.

The selfie initiative encourages consumers to share a picture that personifies what America means to them with the hashtag #AmericanSelfie, making the consumer apart of its marketing image and creating a greater connection. Numerous pictures will be selected to be a part of the prominent annual Macy’s July 4 Fireworks, broadcasted on national television and a donation will be made to non-profit campaign for Veterans, Got Your 6 with each post, all of which entices consumers to get involved.

"The question isn't how important is it to incorporate a social media campaign to create an authentic brand image, but rather, how detrimental is it to NOT incorporate social media," said Marci Troutman, CEO of Siteminis. "The numbers speak for themselves as you can see in report after report online, showing that the consumers are on social media. 

"Social media is where a large percentage get their news on fashion, new brands, and new product lines," she said. "The best part, or worst part if the product isn't good, about this medium for marketing is that there are instant reviews from social media browsers that are from friends, family and trusted sources. 

"Brands can win big or lose big in minutes of a launch, where before it could take months."

#AmericanSelfie is just one aspect of the American Icons campaign this summer. Macy’s is planning a slue of summer events, concerts and digital campaigns centered around warmer weather and support of veterans, just in time for Memorial Day, a national holiday that represents both ideals.

QUOTE OF THE DAY

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"It’s time to re-ignite those goals and dreams you have given up on or pushed down."

By Billy Cox.

MOBILE MARKETING NEWS

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Coca-Cola uncaps mobile to reach mothers via interactive video, free call

In anticipation of Mother's Day, Coca-Cola is uncapping mobile to help consumers reach their mothers worldwide by showcasing an interactive video about the relationship between parent and child, and offering viewers a free three-minute phone call to their mothers anywhere in the world upon completion of the video.

Coca-Cola is rolling out its “Inseparable” mobile-optimized video ahead of the holiday on May 10, which celebrates the emotional journey between mother and child, and offers consumers in the United States and Puerto Rico a valuable gift to their mothers: a free phone call. The beverage brand is also encouraging users to share the video on social media and upload sentimental moments via the #Inseparable hashtag.

 “Coca-Cola believes every day should be a day to call and thank your mother for everything she’s done for you, but understands it may not always be feasible,” said Alba Adamo, group director of Hispanic marketing at The Coca-Cola Company, Atlanta, GA. “That’s why we wanted to give everyone a moment to connect with mom and tell her how much you love her.

“We know some people’s mothers or grandmothers may live very far away- particularly Hispanics living in the United States. To be sure they can connect with those special women in their lives, we are providing them with the tool to call their moms anywhere in the world.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Your past has no power over you."

By Billy Cox.