MOBILE MARKETING NEWS

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BBVA Compass hopes to net new clients via basketball game app

Bank BBVA Compass launched a basketball-themed mobile gaming application aimed at spurring social media engagement to drive brand awareness and build client relationships.

The Platypi co-developed app, BBVA Hoops, is part of the bank’s embrace of a digital-first strategy. While businesses have used mobile gamification for some time, BBVA Compass is setting itself apart from the bank pack, by using a game to boost engagement.

“Mobile is an important part of our work to transform ourselves into a bank that thinks digital first,” said Jorge Moller, consumer segment digital director for BBVA Compass. “This app helps us create interactions with clients beyond our branches and traditional digital channels. It helps drive awareness and brand visibility with potential clients,” he said.

“It’s very valuable for us to be able to use social media platforms as a way to connect with new clients and build relationships. It’s a great way to encourage more people to share their experiences with us and increase our digital exposure,” he said.

QUOTE OF THE DAY

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"It is better to travel well than to arrive."

By Buddha.

G8APPZ: MOBILE RESERVATIONS TESTIMONY

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about a G8APPZ happy client sharing his view
on Mobile Reservations Testimony.

QUOTE OF THE DAY

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"You can’t start the next chapter of your life, if you keep re-reading the last one."

By Unknown Author.

MOBILE MARKETING NEWS

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Facebook gets Fox News’ vote for key role in GOP debate

Facebook’s role as an indicator of public sentiment and a generator of candidate questions in Fox News Channel’s broadcast of the first Republican presidential primary debate this summer will be a good use of the social networking site to create direct interaction between candidates and voters, improving the quality of democracy.

The Aug. 6 debate, to be carried by Fox’s mobile application and Web site along with traditional outlets, will feature Facebook data that reflects how the issues of the day resonate with users as well as images and video questions that will be used to form questions for candidates. The move shows how salient social media has become in every candidate's campaign strategy, especially to reach millennial voters who resist traditional media channels.

“For the candidates involved, there will be a different benefit for each,” said Sean Gera, strategic analyst for marketing with Callfire, Santa Monica, CA. “Candidates that have established themselves well on social media platforms, are comfortable with engaging a versatile audience, and are able to get their message/response shared across social media channels will benefit the most. 

“Those who do not have an adequate social media presence or are unaware of the nuances of social media will struggle,” he said.

QUOTE OF THE DAY

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"Courage is not the absence of fear. It is the ability to face it, overcome it, and finish your job."

By Billy Cox.

MOBILE MARKETING NEWS

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Kellogg campaign pinpoints mobile as most-effective advertising channel for driving sales

In answer to the question of whether mobile advertising is effective at driving sales, Kellogg Co. gives a resounding “Yes,” with the analysis of a recent campaign showing that mobile delivered more than three dollars in incremental sales for every dollar invested.

An analysis of the campaign for Kellogg’s Pop-Tarts brand by Nielsen Catalina Solutions sheds light on mobile advertising’s effectiveness at driving sales for consumer packaged goods brands, with mobile determined to be the most effective channel for driving sales compared to tablets and desktop for the campaign in question. The Pop-Tarts campaign was delivered across multiple devices in conjunction with Pandora, with audio and display ads encouraging younger consumers to listen to a branded playlist.

“Over the course of this campaign, 347,000 teens spent an average of 81 minutes per person listening to the “Pop-Tarts Crazy Good Summer” branded station, and the results show that time spent with brands translates into meaningful engagement and lifts in offline sales,” said Heidi Browning, senior vice president of strategic solutions at Pandora.

QUOTE OF THE DAY

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"Your future is created by what you do today not tomorrow."

By Unknown Author.

MOBILE MARKETING NEWS

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Duracell recharges successful mobile sticker strategy for the summer

Duracell’s Bunny, a symbol of endurance for the battery maker, will receive a workout this summer as part of a social media branded sticker campaign that comes on the heels of a similar successful outreach last year.

The Feeligo-supported campaign will leverage semantic technology in a new branded sticker campaign for Duracell, which follows a campaign over the Christmas-New Year’s holiday period that saw 20 million stickers displayed inside users’ messages. The deft leveraging of stickers – including of Duracell’s bunny mascot, which predates Energizer’s well-known bunny – to target conversations points to the value of reaching out to online and mobile users through social, including comment forums and user forums, as a substantive mobile strategy.

“Our technology can suggest brand stickers based on what users type in their messages,” said Davide Bonapersona, chief technical officer for Feeligo, Paris. “This creates value both for users who don’t need to spend 10 minutes looking for the right sticker and for Duracell, who can be pushed at the right moment in the right context.”

Duracell’s Christmas campaign had two main objectives: enter every Mom's online conversations in a non-intrusive way, and drive positive and targeted engagement with the brand.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Don’t live the same year 75 times and call it a life."

By Robin Sharma.