MOBILE MARKETING NEWS

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BBVA Compass hopes to net new clients via basketball game app

Bank BBVA Compass launched a basketball-themed mobile gaming application aimed at spurring social media engagement to drive brand awareness and build client relationships.

The Platypi co-developed app, BBVA Hoops, is part of the bank’s embrace of a digital-first strategy. While businesses have used mobile gamification for some time, BBVA Compass is setting itself apart from the bank pack, by using a game to boost engagement.

“Mobile is an important part of our work to transform ourselves into a bank that thinks digital first,” said Jorge Moller, consumer segment digital director for BBVA Compass. “This app helps us create interactions with clients beyond our branches and traditional digital channels. It helps drive awareness and brand visibility with potential clients,” he said.

“It’s very valuable for us to be able to use social media platforms as a way to connect with new clients and build relationships. It’s a great way to encourage more people to share their experiences with us and increase our digital exposure,” he said.

QUOTE OF THE DAY

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"It is better to travel well than to arrive."

By Buddha.

G8APPZ: MOBILE RESERVATIONS TESTIMONY

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about a G8APPZ happy client sharing his view
on Mobile Reservations Testimony.

QUOTE OF THE DAY

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"You can’t start the next chapter of your life, if you keep re-reading the last one."

By Unknown Author.

MOBILE MARKETING NEWS

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Facebook gets Fox News’ vote for key role in GOP debate

Facebook’s role as an indicator of public sentiment and a generator of candidate questions in Fox News Channel’s broadcast of the first Republican presidential primary debate this summer will be a good use of the social networking site to create direct interaction between candidates and voters, improving the quality of democracy.

The Aug. 6 debate, to be carried by Fox’s mobile application and Web site along with traditional outlets, will feature Facebook data that reflects how the issues of the day resonate with users as well as images and video questions that will be used to form questions for candidates. The move shows how salient social media has become in every candidate's campaign strategy, especially to reach millennial voters who resist traditional media channels.

“For the candidates involved, there will be a different benefit for each,” said Sean Gera, strategic analyst for marketing with Callfire, Santa Monica, CA. “Candidates that have established themselves well on social media platforms, are comfortable with engaging a versatile audience, and are able to get their message/response shared across social media channels will benefit the most. 

“Those who do not have an adequate social media presence or are unaware of the nuances of social media will struggle,” he said.

QUOTE OF THE DAY

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"Courage is not the absence of fear. It is the ability to face it, overcome it, and finish your job."

By Billy Cox.

MOBILE MARKETING NEWS

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Kellogg campaign pinpoints mobile as most-effective advertising channel for driving sales

In answer to the question of whether mobile advertising is effective at driving sales, Kellogg Co. gives a resounding “Yes,” with the analysis of a recent campaign showing that mobile delivered more than three dollars in incremental sales for every dollar invested.

An analysis of the campaign for Kellogg’s Pop-Tarts brand by Nielsen Catalina Solutions sheds light on mobile advertising’s effectiveness at driving sales for consumer packaged goods brands, with mobile determined to be the most effective channel for driving sales compared to tablets and desktop for the campaign in question. The Pop-Tarts campaign was delivered across multiple devices in conjunction with Pandora, with audio and display ads encouraging younger consumers to listen to a branded playlist.

“Over the course of this campaign, 347,000 teens spent an average of 81 minutes per person listening to the “Pop-Tarts Crazy Good Summer” branded station, and the results show that time spent with brands translates into meaningful engagement and lifts in offline sales,” said Heidi Browning, senior vice president of strategic solutions at Pandora.

QUOTE OF THE DAY

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"Your future is created by what you do today not tomorrow."

By Unknown Author.

MOBILE MARKETING NEWS

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Duracell recharges successful mobile sticker strategy for the summer

Duracell’s Bunny, a symbol of endurance for the battery maker, will receive a workout this summer as part of a social media branded sticker campaign that comes on the heels of a similar successful outreach last year.

The Feeligo-supported campaign will leverage semantic technology in a new branded sticker campaign for Duracell, which follows a campaign over the Christmas-New Year’s holiday period that saw 20 million stickers displayed inside users’ messages. The deft leveraging of stickers – including of Duracell’s bunny mascot, which predates Energizer’s well-known bunny – to target conversations points to the value of reaching out to online and mobile users through social, including comment forums and user forums, as a substantive mobile strategy.

“Our technology can suggest brand stickers based on what users type in their messages,” said Davide Bonapersona, chief technical officer for Feeligo, Paris. “This creates value both for users who don’t need to spend 10 minutes looking for the right sticker and for Duracell, who can be pushed at the right moment in the right context.”

Duracell’s Christmas campaign had two main objectives: enter every Mom's online conversations in a non-intrusive way, and drive positive and targeted engagement with the brand.

QUOTE OF THE DAY

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"Don’t live the same year 75 times and call it a life."

By Robin Sharma.

MOBILE MARKETING NEWS

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Mobile carriers consider blocking ads as turf war with Google escalates

Several mobile carriers in Europe are reportedly considering blocking display advertising to their subscribers as tension grows between the telecommunications sector and ad technology companies such as Google.

According to a report in the Financial Times, one European wireless carrier told the publication that it plans to start blocking ads to mobile subscribers by the end of the year and claims other carriers are also ready to do the same. If the report is correct, this could have a significant impact on the mobile advertising industry, which is currently undergoing significant growth.

“We expect the first [wireless carrier using Shine’s ad-block software] to happen within the next couple of months, maybe sooner,” said Roi Carthy, chief marketing officer of Shine.

“The WhatsApp-Facebook deal from two years ago was a watershed moment in the lives of carriers,” he said. “That was the moment when they figured they have to decide whether they are going to be dumb pipes or something different.

“In the two years afterwards, some are trying to be more adversarial while others are taking different attitude.”

Shine, which is based in Israel, developed the ad blocking software, which prevents many types of ads from loading on Web sites and in apps, with the exception of native ads. 

QUOTE OF THE DAY

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"Strength is only developed through struggles."

By Billy Cox.

MOBILE MARKETING NEWS

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Nissan builds on scavenger hunt strategy with platform-specific clues, video

Nissan Motor Co. is showcasing the 2015 Altima sedan and taking its interactive social media strategy to the next level following the success of last year's scavenger hunt by posting clues on Twitter, Facebook, Pinterest and Instagram that ask guests to find a hidden vehicle and offer the chance to win a 2015 Nissan Altima.

The brand’s success last year with its “Ride of Your Life” campaign prompted it to roll out another interactive hunt, where fans can receive clues from social media to find a 2015 Altima that has been hidden by a fictitious character, called the Mastermind. The contest speaks to Nissan’s growing focus on mobile and its attempt to reach more on-the-go consumers who frequently use their smartphones or tablets to peruse social media applications such as Twitter and Facebook.

“The Altima Chase contest was a strategic choice by Nissan to support our Altima Ride of Your Life TV campaign via social media,” said Rob Robinson, senior specialist of social communications at Nissan North America, Franklin, TN. “This is an integrated marketing campaign, and we wanted the Chase to mirror the overall campaign in style and feel while including its own unique and purposefully social elements.

“Our hope is that it will be a good fit for our fans and will also represent the whole campaign well.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Reach higher every day. The more you reach the more you will be rewarded."

By Billy Cox.

G8APPZ: SMALL BUSINESS APP TESTIMONY

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about a G8APPZ happy client sharing his view
on Small Business App.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"Release bitterness, forgive those who have hurt you, let go of disappointment, and start living in faith."

By Billy Cox.

MOBILE MARKETING NEWS

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Macy's preserves all-American image with summer selfie campaign

Macy’s is kicking off its American Icons summer campaign with a selfie push on social media as it seeks to embody the easygoing, fun-loving lifestyle of the warmer months while cementing its all-American image.

The selfie initiative encourages consumers to share a picture that personifies what America means to them with the hashtag #AmericanSelfie, making the consumer apart of its marketing image and creating a greater connection. Numerous pictures will be selected to be a part of the prominent annual Macy’s July 4 Fireworks, broadcasted on national television and a donation will be made to non-profit campaign for Veterans, Got Your 6 with each post, all of which entices consumers to get involved.

"The question isn't how important is it to incorporate a social media campaign to create an authentic brand image, but rather, how detrimental is it to NOT incorporate social media," said Marci Troutman, CEO of Siteminis. "The numbers speak for themselves as you can see in report after report online, showing that the consumers are on social media. 

"Social media is where a large percentage get their news on fashion, new brands, and new product lines," she said. "The best part, or worst part if the product isn't good, about this medium for marketing is that there are instant reviews from social media browsers that are from friends, family and trusted sources. 

"Brands can win big or lose big in minutes of a launch, where before it could take months."

#AmericanSelfie is just one aspect of the American Icons campaign this summer. Macy’s is planning a slue of summer events, concerts and digital campaigns centered around warmer weather and support of veterans, just in time for Memorial Day, a national holiday that represents both ideals.

QUOTE OF THE DAY

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"It’s time to re-ignite those goals and dreams you have given up on or pushed down."

By Billy Cox.

MOBILE MARKETING NEWS

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Coca-Cola uncaps mobile to reach mothers via interactive video, free call

In anticipation of Mother's Day, Coca-Cola is uncapping mobile to help consumers reach their mothers worldwide by showcasing an interactive video about the relationship between parent and child, and offering viewers a free three-minute phone call to their mothers anywhere in the world upon completion of the video.

Coca-Cola is rolling out its “Inseparable” mobile-optimized video ahead of the holiday on May 10, which celebrates the emotional journey between mother and child, and offers consumers in the United States and Puerto Rico a valuable gift to their mothers: a free phone call. The beverage brand is also encouraging users to share the video on social media and upload sentimental moments via the #Inseparable hashtag.

 “Coca-Cola believes every day should be a day to call and thank your mother for everything she’s done for you, but understands it may not always be feasible,” said Alba Adamo, group director of Hispanic marketing at The Coca-Cola Company, Atlanta, GA. “That’s why we wanted to give everyone a moment to connect with mom and tell her how much you love her.

“We know some people’s mothers or grandmothers may live very far away- particularly Hispanics living in the United States. To be sure they can connect with those special women in their lives, we are providing them with the tool to call their moms anywhere in the world.”

QUOTE OF THE DAY

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"Your past has no power over you."

By Billy Cox.

MOBILE MARKETING NEWS

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The Bump gives birth to an Apple Watch app

XO Group pregnancy publication The Bump developed an application for the Apple Watch to better reach the new millennial mother with additional content.

The Bump’s goal with launching an Apple Watch app is to be the go-to source for millennial pregnant women looking for information and to connect with other soon-to-be mothers. An Apple Watch app with a complementary smartphone app, tablet app and Web site allows the publication to be everywhere with the reader and assimilate into the life of that consumer.

"It is important to develop an Apple Watch app for two reasons," said Josh Himwich, vice president of product at The Bump, New York. "First, to create an app for the Apple Watch is to provide a service for our very best users.

"Our moms are overwhelmingly mobile-first and our Apps have quickly become their go-to way to stay connected with The Bump," he said. "Thus, to be on the Apple Watch is not only to extend that ecosystem but to do so for our very best users.

"As in all things, 20 percent of your market accounts for 80 percent of your revenues and an Apple Watch app is a wonderful way to provide unique value to this special group of moms-to-be. Secondly, It is important to capture the first-mover advantage on a platform that has as much potential as the Apple Watch, the winners and losers will be sorted out pretty quickly and we want to be on the right side of that equation."

In 2008, The Bump Web site launched as a sister site to The Knot, catering to new parents, soon-to-be parents and couples trying to conceive. The site is a hub for this demographic to read articles pertaining to children and pregnancy, and also discuss with other parents in the forum.

QUOTE OF THE DAY

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"Sometimes we need to lose our way to find our way."

By Robin Sharma.

MOBILE MARKETING NEWS

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Whirlpool fires up caring-centered social campaign ahead of Mother's Day

Home appliance brand Whirlpool is bringing corporate social responsibility to the forefront via a new social media campaign celebrating the ways that people care about each other by asking mobile users to upload acts of care using the #ItsAllCare hashtag.

The campaign arrives just ahead of Mother’s Day and Father’s Day, asking consumers to take a closer look at their family members and friends to identify the unique acts of kindness they all perform. Leveraging social media is an optimal strategy to connect with millennials who may be searching for home appliances to purchase for their homes and are unfamiliar with specific brands.

 “#ItsAllCare is a social program built on the insight that care is a reflection of personality, and everyone approaches care in his or her own way,” said Jonathan Hall, senior brand manager at Whirlpool Brand, Benton Harbor, MI.

“That is why Whirlpool brand is inviting people to shoot a video or take a photo of the special, unexpected, creative or sometimes even crazy ways people express care, using the hashtag #ItsAllCare or uploading at whirlpool.com.”

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"To the go-getter, a day without learning is like a day without breathing."

By Robin Sharma.

G8APPZ: RESTAURANT MOBILE APP TESTIMONY

#mobilemarketing #video          

                             

G8Appz is a mobile application development and Internet
marketing company, building mobile applications for iPhone, iPad, Android
devices, as well as mobile web apps. We provide a wide range of specialized and
custom services to industries ranging from events to video games and can work
with any company or organization to implement a mobile application strategy.

This video is about a G8APPZ happy client sharing his view

on Restaurant Mobile App.

QUOTE OF THE DAY

#quoteoftheday #mobilemarketing 

"What you think about me is not my business. The Important thing is what I think about myself."

By Robert Kiyosaki.

MOBILE MARKETING NEWS

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How digital activity logging is changing customer research

Perhaps for the first time, researchers now have the ability to see digital device activity – smartphone, tablet and PC – at a millisecond-by-millisecond level, and then aggregate that data into patterns of days, weeks and months. 

Our researchers are recruiting volunteers who will let us track and understand where and when their devices are being used to see the devices’ activity inscribed on maps, charts and photographs.

These new tools are unlocking a world of knowledge about how people use technology at levels of resolution we have never had outside a few specialty research labs.

This has enabled researchers to explore major facets of consumers’ lives – from financial management to communication habits to healthcare choices – by tracking what as well as when and where they actually do and not just what they say they do.

QUOTE OF THE DAY

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"Happiness is not an accident. Nor is it something you wish for. Happiness is something you design."

By Jim Rohn.

MOBILE MARKETING NEWS

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Unilever's Degree races into Apple Watch marketing with fitness campaign

Unilever's Degree deodorant brand is supporting its sponsorship of a new fitness application, Sweat This Not That, with a 30-day challenge on the Apple Watch, suggesting that brands are looking to wearables marketing to connect with consumers on an-going basis through everyday activities such as working out.

The Apple Watch has landed, and numerous applications from a variety of brands have come with it, designed specifically for the smaller mobile screen. Degree is taking its approach a step further by leveraging the benefits of the Apple Watch for an on-going program.

"Degree is promoting the Sweat This, Not That, 30-Day Fit Moves Challenge app on Twitter, @DegreeMen, to drive awareness within our fanbase of active, sport and fitness-driven consumers," said Matthew McCarthy, senior director of deodorants and men's grooming, Unilever North America.

The app launched April 24, along with the Apple Watch, and can be downloaded on either the watch or the iPhone. Users are prompted with push-notifications to complete one challenge every day for 30 days, and receive a badge that is shareable through social media to celebrate completion of the challenge.

QUOTE OF THE DAY

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"You were born into genius. Don’t settle for any mediocrity."

By Robin Sharma.