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Verizon celebrates Jingle Ball by quizzing Twitter users with emojis

Verizon is revolutionizing the classic game Charades and retaining its place as a key player in mobile innovation through a contest in which users must decode secret messages on Twitter.

As part of its iHeartRadio’s Jingle Ball sponsorship, Verizon is giving away free tickets to this week’s winner of its emoji-decode contest. The tech giant is announcing a winner from those who were able to decipher Twitter posts written only in emojis, depicting specific songs to coincide with the concert in an attempt to grab the attention of top 40 music fans.

"By illustrating a campaign around emoji’s and music, Verizon and IHeartMedia can successfully reach a wide array of young millennials who utilize emoji’s frequently on social media," said Guillaume Lelait, general manager at Fetch. "Four in 10 millennials would prefer to converse with emojis at times when it is accessible to them.

"Millennials also share songs across top music platforms frequently," he said. "Brands who are receptive to millennials communication practices and music preferences are gaining rewarding exposure and engagement."

Jingle Ball is iHeartRadio’s annual concert tour showcasing a wide range of the year's top musicians.

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"Remember that we get what we settle for. So set audacious goals that evoke the fiery brilliance that resides within you."

By Robin Sharma.

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Toyota delivers secret emoji for Twitter tailgate party fun

Toyota is pairing a secret emoji innovation on Twitter with a contest to band together sports team fans in a show of support.

The automaker is surprising Twitter users with a secret emoji, with sports fans using a curated hashtag seeing the exclusive emoji appear in their post to further celebrate the brand's sports campaign. The automaker is looking to excite consumers and sports fans with a unique innovation through the social media platform, as users will be surprised to see their tweets transform.

"It is no secret that emojis have become a prominent method of day-to-day interpersonal communication," said Florence Drakton, social media strategy and operations manager at Toyota Motor Sales, U.S.A."They also happen to be hugely impactful in the world of talking about sharing in the revelry of sports.

"It is important for us to be there with our fans through all of the moments that matter most to them - on the road, on the field and through their adventures," she said. "Toyota's FanMojis offers sports fans a fun way to express their enthusiasm and competitive spirit related to sports via Twitter and other social messaging feeds."

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"One small positive thought in the morning can change your entire day."

By Billy Cox.       

G8APPZ: DID YOU KNOW?

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G8Appz is a mobile application development and Internet marketing company, building mobile applications for iPhone, iPad, Android devices, as well as mobile web apps. We provide a wide
range of specialized and custom services to industries ranging from events to video games and can work with any company or organization to implement a mobile application strategy.

This video is about facts about mobile apps.

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"Make a stop doing list so you delete the misuses of your oh so precious time.”

By Robin Sharma.

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Marketers need to tap into Apple’s 3D Touch now while it is still new, as the feature will eventually become a staple for consumers and the possibilities to connect and increase revenue are extensive.

Along with the release of the iPhone 6S came Apple’s 3D Touch, a new touch screen in which the device has the ability to detect pressure, allowing users to ‘peak’ or ‘pop’ into content. The tech is expected to soon be widely accepted, with marketers late to the game likely missing out on opportunities for added press and acknowledgement from Apple.

“Once 3D Touch is adopted across most applications, it will become an expected feature for consumers,” said Scott Michaels ,vice president of client engagement at ArcTouch App Development Studio. “So for marketers, the discussion is not about when to support the feature, but it is about how to best take advantage of it so that it helps meet their marketing goals.

“If you work quickly, and have this feature enabled before a crush of other new apps include it, then the opportunities for earned media increase as influencers look for anecdotes about real-world adoption to support their stories,” he said “If you are an early adopter, you are also more likely to get a nod from Apple in the App Store under a roundup such as Great Apps that use 3D Touch.

“It is an easy feature to add to an application. If you do not support 3D Touch, you are missing an opportunity and leaving money on the table.”

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"You can’t go wrong doing what’s right."

By Billy Cox.

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NY Times’ VR play is publisher's most successful app launch

The New York Times’ new virtual reality application had more downloads in its first days of availability than any other app from the publisher at launch, pointing to the technology's significant potential for publishers.

The publication’s recent launch of its new film the Displaced was shot as a virtual reality experience and available only through a mobile app. The innovation prompted more downloads within the first weekend compared to any other NY Times app.

"With the stunning success of the NYT VR app and its overwhelmingly positive response on social media, we have proven that virtual reality is one of the most engaging forms of storytelling," said Andy Wright, senior vice president of advertising and publisher at The New York Times Magazine. 

"While The Times has led the way in advanced forms of storytelling for many years, virtual reality takes a few massive leaps ahead.

"Given the average time spent within the NYT VR app is close to 15 minutes, an unheard of metric for digital media, it is clear that this experience resonated with viewers," he said.

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"Stop managing your time. Start managing your focus."

By Robin Sharma.